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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167
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The Magical PR Strategy Question

Doctor Spin

The Magical PR Question pushes you to think creatively and innovatively about capturing and retaining public interest. Measure and adapt. Continuously measure the effectiveness of your PR strategy and be willing to adapt based on feedback and results. Source: Journal of Brand Management 2 Nandan, S. Drive creative solutions.

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Public relations and professionalism: work to do to realise full potential

Wadds Inc.

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Kaplan Publishing.

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Don’t Hire a PR Firm for its Great Reputation

Shift Communications

There’s too much competition and the parameters by which reporters are measured have changed drastically, too. This is probably a no-brainer for anyone reading this but most firms saw the writing on the wall back in 2005-2006; media relations alone won’t keep the lights on. How do they measure?

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Weekly Roundup: Linking, Thinking and Blinking

Waxing UnLyrical

Kitchen confidential – 2 , from 30 in 2005, by … Why: The author (I won’t name her unless she wants me to) is one of my dearest people; I’ve known her since she was a baby. And her writing makes me laugh, sing, dance, and think. And because he has the same name as my uncle/godfather. Wanna Subscribe?