ImPRessions - Crenshaw Communications

MAY 28, 2020

With that in mind, here are five tips for a successful media strategy for technology companies: . With that in mind, here are five tips for a successful media strategy for technology companies: . Find newsworthy stories in your business plan. Make your pitch schedule timely. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea.

Pitching 136

Pitching Print Survey Local 136

Solo PR Pro

OCTOBER 19, 2021

As we continue through Q4, now is the perfect time to start wrapping up your annual to-dos and start thinking ahead to a brand new year. 5 tasks to check off your list before the end of the year. Here are five tasks you should check off your list before the year comes to a close. Double check your finances.

Energy 104

Energy Retail Report Analytics 104

Barokas

DECEMBER 4, 2018

From holiday campaigns and year-end recaps to planning and budgeting, there is a lot for the communications team to wrap up before the ball drops on December 31. During the chaos, it can be easy to lose track of time and miss key media opportunities, leaving teams looking back on the season feeling that more could have been done.

Survey 60

Survey Enterprise Radio Print 60

Polaris

DECEMBER 14, 2014

He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. If you’re younger than I am, you may not remember Tony.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

SEPTEMBER 28, 2016

An editorial calendar for social media, like its name implies, is a calendar documenting the content an organization plans to share via social media. A consistent social media strategy helps build brand recognition online, gain followers and keep those followers interested in what your brand is doing. Plan ahead and follow through.

Social Media 120

Social Media How To Media Media Training 120

Landis PR

APRIL 4, 2022

What can an organization do to keep its brand top-of-mind when there’s no news? For Campaign of the Year, we had a great time working with our client Sutter Health to open their new CPMC hospital on Van Ness Avenue. LCI escorted reporters from the Associated Press and San Francisco’s KPIX (CBS) to meet these new “royals.”

Case Study 52

Case Study Television Video Travel 52

PRSay

AUGUST 8, 2018

In a perfect world, we could place pushpins on calendar dates to plan out days, weeks and months of special events, announcements, contests and news to share. Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. First steps.

Pitching 134

Pitching Interviews Video Report 134

Critical Mention

NOVEMBER 20, 2017

With all the parties, good cheer and chocolate floating around the office, you might think it’s a great time of year to put on a silly sweater , grab a cup of eggnog and cruise into January while you wait for your clients and colleagues to snap back to reality. Time to put your feet up? A picture perfect holiday PR win-win.

Trends 60

Trends Pitching Strategy Twitter 60

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Here’s what we recommend to maximize the impact of your posts. Here’s what we recommend to maximize the impact of your posts. Write “vertically.” A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. When it comes to PR resources online, you can throw a rock and hit a PR blog offering tips and advice on how to do the job effectively.

Writing 100

Writing Blogging Newspapers Travel 100

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? Start with outlining your goals for the page – Customer Acquisition? Your objectives can be a mix of all of these and more. Apply these insights to your strategy. 2 – Identify Your Brand Voice. 4- Vary Your Content Types.

Social Media 112

Social Media Media Mobile Pinterest 112

Waxing UnLyrical

DECEMBER 4, 2013

By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Below you’ll find three ways to boost your seasonal marketing with Pinterest.

Pinterest 86

Pinterest Marketing Social Media Twitter 86

Beyond PR

AUGUST 23, 2016

What do you think about when you think of holiday planning? If you’re a marketer, you’re focused on making your product visible to those consumers. And if you’re a lifestyle/news editor, you’re looking to fill your program or publication with timely and relevant content that will keep consumers coming back.

Marketing 40

Marketing Media Radio Local 40

PR in High Definition

JUNE 22, 2018

In the UK, we’ve been quite lucky to enjoy many warm days already this year, and naturally it’s got everyone gearing up for their summer holiday plans (and rightly so!). Here are five steps I recommend thinking about when planning your summer campaigns and team resourcing. Timing is everything. Prioritise what’s important.

Local 48

Local Hotels Resources Examples 48

PR in High Definition

JUNE 21, 2018

In the UK, we’ve been quite lucky to enjoy many warm days already this year, and naturally it’s got everyone gearing up for their summer holiday plans (and rightly so!). Here are five steps I recommend thinking about when planning your summer campaigns and team resourcing. Timing is everything. Prioritise what’s important.

Local 48

Local Hotels Resources Examples 48

PR in High Definition

JUNE 21, 2018

In the UK, we’ve been quite lucky to enjoy many warm days already this year, and naturally it’s got everyone gearing up for their summer holiday plans (and rightly so!). Here are five steps I recommend thinking about when planning your summer campaigns and team resourcing. Timing is everything. Prioritise what’s important.

Local 48

Local Hotels Resources Examples 48

Konnect Agency

MARCH 15, 2021

You have carefully crafted a media list, identified top media targets, dotted your I’s, and crossed your T’s. There are many components to the perfect outreach strategy , and understanding them all can help you secure A-list placements that will ‘wow’ your clients and your team.

Media 52

Media Pitching Agency Media Relations 52

Solo PR Pro

JANUARY 14, 2020

You know how to do your job, but what don’t you know about running a business? We thought we’d ask other seasoned business owners to weigh in with their insights. Their answers felt like a masterclass and will be appreciated by new and seasoned business owners. . I would get your systems set up first! Start Here.

Insurance 110

Insurance Insurance Banking Groups 110

PR in High Definition

AUGUST 29, 2017

As August draws to a close, it’s time to bid farewell to the holiday season and hope that the sun shines just a little bit longer before the winter chill sets in. So, it’s never too early to get your 2018 communications plan sorted. How is your business or brand perceived among the target market? Feeling overwhelmed?

Writing 48

Writing Measurement Creativity Communications 48

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Here are some tips to consider the next time you’re pitching your expertise. Connect your expertise to the current news cycle.

Pitching 75

Pitching Media Leadership Examples 75

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

Sports 60

Sports Internal International Enterprise 60