ImPRessions - Crenshaw Communications

MARCH 8, 2016

” You may not have something as compelling as a prison recording, but you can submit storytelling soundbites or reactions of people affected by the experience described, or even a narrated description of a strikingly visual asset. A solid relationship like the one we posted about earlier this year. Ask this question first.

Pitching 159

Pitching Radio Training Interviews 159

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A smart PR strategy, backed with solid tactics and professional execution, will maximize the potential for an average product and help chart a long-term success for a great one. It’s great when clients understand the importance of news, but sometimes they define it too narrowly. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Presspage

APRIL 11, 2019

Why is it important? Utilizing media outlets in this way is important for attracting more potential customers or clients while creating brand awareness. And, with a solid PR strategy in place, business goals and activities are easier to share with target audiences. Ultimately, a PR strategy is created through storytelling.

Strategy 76

Strategy eBook Consumer Fashion 76

ReimaginePR

JUNE 27, 2016

While certain methods have survived the test of time by evolving—such as how brand management has advanced to focus attention on building a solid online presence—other tactics have annoyed audiences to the point of extinction (hello, push PR!). This natural act of weeding out strategies that don’t work is a good thing.

Reputation 120

Reputation Brand Branding Product Launch 120

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. .” That’s a goal we can all get behind. Start with clear organizational goals.

Measurement 120

Measurement Study Data Agency 120

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. As a PR professional, you’re writing press releases and you’re behind building the brand’s messaging. Unlike hard skills, soft skills are intangible and difficult to measure.

Pitching 68

Pitching Storytelling Analytics Writing 68

Cision

MARCH 1, 2016

It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. What’s the most important lesson about PR you’ve learned in your career? They are smart to ads and commercial messaging. Without that knowledge, you won’t be able to reach customers. What do you like most about working in PR?

Technology 120

Technology Industry Storytelling Strategy 120

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Why press releases are still important While the media landscape continues to evolve, press releases remain a valuable tool for public relations professionals.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

5W PR

NOVEMBER 23, 2021

But here’s the thing – you want to make sure the ones you use have a solid connection to your business or the photo, and you don’t necessarily want ones that are close to the top of the popularity list. Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

FEBRUARY 21, 2017

These predictions focus heavily on content creation and distribution for enterprises and the importance of more recent content marketing integration. Focusing on awesome storytelling to captivate readers. Industries will be able to better deliver their resources and intended messages to consumers in the form of new mediums.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. So how can brands take advantage of the “news content revolution” in a strategic way?

Brand 48

Brand Branding Storytelling Healthcare 48

Doctor Spin

MAY 30, 2023

Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

DECEMBER 12, 2017

Eighteen people responded with some solid predictions that I’m very pleased to present. Pay to play will become more prominent as more companies automate and increase messaging volumes.”. The most interesting part about predictions is they are an intersection of analysis and aspiration. 1) Pay to play gains prominence.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Today, we’re charting an exciting course for the future of our company and the industry. It’s something we’ve been talking about for years, and I’m glad to share the vision here. Here’s what it means to you. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Photo courtesy of Unsplash. Note: PRGN originally posted this blog on its website. What a year! Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

JUNE 1, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Five minutes? One minute? Maybe 10 seconds?

Consumer 49

Consumer Brand Branding Reputation 49

Beyond PR

MAY 5, 2016

We’re here to help, with a few visual storytelling ideas to get you started. Spring is sprung, the grass is riz, do you know where your multimedia is? Savvy PR and marketing professionals know the answer: accompanying any content they produce and distribute. Joining these conversations is simpler than you think. They want images.

Travel 40

Travel Video Consumer Storytelling 40

Masters in Communications

FEBRUARY 12, 2022

However, it is not just a transmitter of messages to a passive audience; it also impacts and is impacted by the audience's culture and shifts of perception within that culture. It includes the person communicating, the method(s) they use to communicate, the content of the message, and the audience receiving the message.

Ethics 52

Ethics Communications Print Television 52

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. I know, I know, I’m not breaking news here. Newsrooms are more lean than ever before. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. Let’s take a look at your brand (or your clients for your agency readers). How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

Communications Conversations

MAY 13, 2015

Last year, I published a list of future PR rock stars. Students (seniors or juniors) destined for PR greatness–as nominated by their PR professors. So, not just some ad-hoc list–but a list of students from across the country who have been hand-picked by the people who undoubtedly know them best. It felt good to make that post.

Groups 60

Groups Internal International Conference 60

Contently - Strategy

DECEMBER 14, 2022

Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing. After all, your brand narrative is an integral part of storytelling in content marketing. Are the demand generation marketers working hand in hand with content?

Strategy 70

Strategy SEO Analytics Content Marketing 70