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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178
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Listen Up on Social: Q&A With Jay Baer

Cision

At their recent “ Practice Listening: From Competitors to Customers ” webinar, Jay and his peers were posed tons of questions about social media marketing. Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow.

Viral 120
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How PepsiCo uses data to power creativity

NewsWhip

Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joined NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process at a recent webinar. . NewsWhip is one of their main screens during the night so they can track what is trending.

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Pan for Media Gold with Newswhip Social Data

Flack's Revenge

They also mentioned a recently released Chrome extension that they say predicts content virality. In summary, I came away from the webinar even more excited about Newswhip. You can use Newswhip to explore the performance of content on social networks, spot rising topics, see how your brand and competitors are doing, etc.

Data 159
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How brands should plan for the collision of the World Cup and Christmas

NewsWhip

However, fifty years later, technology and our media consumption habits are almost unrecognizable. That meant we could then recreate the ‘non-football focused’ media news cycle, as it happened, across those two tournaments, isolating the key drivers of conversation and breakthrough ‘viral’ stories.

Brand 78
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#14: What happens when influence outshines advertising?

NewsWhip

Watch webinar. I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. So are you seeing a spread of ideas, technology, methods between comms and marketing generally?

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PR Hacks: Sure-fire Shortcuts to Public Relations Success

Bianchi Biz Blog

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. Attend industry events – trade shows, webinars, conferences, etc. – Advanced Automotive Technology PR Agency. The same is true for PR pros.