Onclusive

JUNE 1, 2023

You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. You can go further by analysing competitor activity and consumer discussions to see how you compare. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

NewsWhip

JUNE 23, 2021

Watch webinar. Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Read transcript. Brett Lofgren.

Data 78

Data Media Analytics Energy 78

Buzzstream

DECEMBER 17, 2020

It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. For example, when I worked on an Artificial Intelligence campaign, I wasn’t seeing much success when I sent my releases out to technology and computing editors. Prospecting. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

JULY 14, 2015

When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”. Your content will not go viral and you shouldn’t try. Base hits, not home runs.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PRSay

FEBRUARY 4, 2021

Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. 28 webinar hosted by PRSA’s Dallas Chapter. “We

Brand 178

Brand Branding Film Viral 178

Cision

DECEMBER 5, 2017

Journalists and consumers crave videos. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. More importantly, webinars help to generate more qualified leads because attendees: Are more willing to provide accurate data.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Journalists and consumers crave videos. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. More importantly, webinars help to generate more qualified leads because attendees: Are more willing to provide accurate data.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

Watch webinar. Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. May 21, 2021 | 11:30am EST / 4:30pm GMT. Read transcript. That’s a new world.

Healthcare 78

Healthcare Storytelling Communications Local 78