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#14: What happens when influence outshines advertising?

NewsWhip

Watch webinar. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. What happens when influence outshines advertising? Read transcript.

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As Salaries Rise, PR Firm Fees Per Billable Hour Fall

Sword and the Script

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. Technology Adoption and New Services.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Watch webinar. Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Read transcript. Brett Lofgren.

Data 78
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 105
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Is Your Brand Ready for the Raw Silliness of TikTok?

PRSay

The clip went viral and Ocean Spray responded by giving the man a new pickup truck. 28 webinar hosted by PRSA’s Dallas Chapter. “We We embrace storytelling and silliness.”. This is a platform of the people,” Soam Lall, TikTok’s West Coast lead for global business solutions, said during a Jan. We embrace creativity.

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Philanthropist Craig Newmark on Ethical Communication

PRSay

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. A member of the webinar audience asked Newmark’s advice for responding to unethical behavior from someone in your own work team.

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#18: The future of storytelling in healthcare communications

NewsWhip

The future of storytelling in healthcare communications. Watch webinar. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Read transcript. Becky: Yeah.