Sword and the Script

MARCH 22, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D., Only 5% said they have less influence.

Survey 108

Survey Communications Crisis Employee 108

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

B2B 209

B2B Leadership Marketing Reputation 209

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Ethics 156

Ethics Survey Government Media 156

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 178

Survey Media Relations Measurement Communications 178

The Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Figure out a content strategy that will build trust and thought leadership. According to this report, 70% of people say brand trust is important when making purchasing decisions. How do you build this trust?

Leadership 147

Leadership Digital PR Social Media Media 147

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 85

Survey Corporate Communications Agency 85

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. This conundrum is a leadership challenge for the head of marketing.

B2B 128

B2B Survey Marketing Interviews 128

Communications Conversations

DECEMBER 15, 2022

For the last few years one message has been loud-and-clear when it comes to executive leadership online: We want our leaders to speak up on key societal topics. However, a recent Morning Consult survey paints a bit different picture. It’s no secret Gen Z is asking and demanding more from leadership on these issues.

Survey 87

Survey Leadership Trends Publicity 87

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 123

Survey Trends Marketing Creativity 123

PRSay

DECEMBER 17, 2020

According to a new survey by Pew Research Center , most people now working from home had rarely or never done so before the shutdowns. In Pew’s surveys, a majority of workers say their job responsibilities cannot be carried out from home. The shift to remote work in 2020 has revealed, or perhaps clarified, a class divide.

Survey 193

Survey Video Employee Education 193

Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. According to this report : “Optimism hit 66.3 (out

Survey 162

Survey Marketing B2B Trends 162

Agility PR Solutions

MARCH 30, 2020

Unchartered territory and uncertainty—these are the top two themes shared in a new survey examining COVID-19’s significant economic and workforce impact on sales management practices and operations. The post How sales leadership is responding to COVID-19 market disruption appeared first on Agility PR Solutions.

Leadership 88

Leadership Marketing Survey Groups 88

Stern + Associates

MARCH 3, 2023

However, a Bohn’s 2021 survey showed that people are 2 to 3 times more likely to say “yes” than we expect. The post Leadership Through Influence: Takeaways from Zoe Chance appeared first on Stern Strategy Group. These are the keys to building an inclusive and equitable workplace and a successful organization.

Leadership 62

Leadership Employee Groups Strategy 62

PRSay

MARCH 10, 2022

workers whose jobs can mainly be performed from their homes are still working from home all or most of the time, a new survey from Pew Research Center has found. Two years into the coronavirus pandemic, 59 percent of U.S. And more people say they’re working from home by choice, rather than by necessity.

Survey 146

Survey Journalism Employee Facebook 146

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Media Relations 125

Media Relations Survey Communications Corporate 125

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 151

Survey Media Report Media Relations 151

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 129

Survey Marketing Exercises Study 129

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Happy to structure a business customer survey to assess the value of key service differentiators? We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. . They’re excellent writers.

B2B 278

B2B Pitching Agency Leadership 278

Agility PR Solutions

FEBRUARY 25, 2019

B2B brand/agency connection marketplace DesignRush.com conducted a survey asking 228 full-time U.S. The post 4 in 5 workers say diverse leadership increases company revenue appeared first on Agility PR Solutions. But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces?

Leadership 100

Leadership Company B2B Agency 100

Sword and the Script

OCTOBER 2, 2018

I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. It says that two-thirds of marketing shops have a leadership role in just one function: promotion.

Survey 111

Survey Marketing Analytics Social Media 111

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median PR Salary by Industry.

Survey 111

Survey Agency Corporate Crisis 111

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

B2B 96

B2B Leadership Study Marketing 96

PRSay

MARCH 14, 2023

According to the “National Customer Rage Survey” of 1,000 Americans, businesses risk losing an estimated $887 billion in future revenue, thanks to their mediocre handling of customer complaints (up from $494 billion in 2020). Nearly half of Americans surveyed said they had encountered two or more acts of customer incivility in the past year.

Social Media 78

Social Media Survey Leadership Media 78

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. Miller was one of six outside contributors that helped analyze the survey results. About the 2021 JOTW Strategic Comms Survey.

Communications 191

Communications Survey Education Agency 191

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Elizabeth Barrett.

Strategy 418

Strategy Media Survey Communications 418

Agility PR Solutions

OCTOBER 28, 2020

It’s certainly no surprise that “access and affordability to healthcare” and “communicable/infectious disease containment and prevention” were tied as the top two priorities of people worldwide during the COVID crisis, according to a new global survey.

Crisis 60

Crisis Leadership Healthcare Survey 60

Sword and the Script

DECEMBER 14, 2021

Every year this breaks down the results and covers dozens of marketing surveys and studies. Thought leadership that doesn’t sell – sells. 48% “awarded business to the organization responsible for the thought leadership.”. 48% “awarded business to the organization responsible for the thought leadership.”.

Marketing 115

Marketing B2B Survey Study 115

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Jack of all trades.

Communications 180

Communications Crisis Social Media Pitching 180

Institute for Public Relations

MAY 24, 2023

A survey of 1,034 PR professionals was conducted from March 31, 2023 to April 25, 2023. 36% of respondents said their workplace had “a little” diversity on their leadership teams. Muck Rack analyzed this year’s trends in the PR industry to help deliver insight and improve the workflow of professionals.

Survey 52

Survey Leadership Trends Industry 52

Agility PR Solutions

MARCH 14, 2023

The survey report from the thought leadership arm of next-generation digital services […] The post Transformation trauma: Most companies lack culture and organizational structure to unlock digital growth appeared first on Agility PR Solutions.

Company 78

Company Survey Leadership Brand 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Often companies have surveys or case studies that contain great data points. Thought leadership. Meet and greet! We do this through a meet-and-greet pitch.

Pitching 347

Pitching Case Study Leadership Media 347

Sword and the Script

MAY 8, 2018

That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. New Survey Identifies the Hottest Trends in Corp Comm and PR.

B2B 87

B2B Survey Marketing Social Media 87

Shift Communications

DECEMBER 8, 2016

That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure.

Survey 60

Survey Brand Branding Data 60

Sword and the Script

FEBRUARY 12, 2022

Business must now be the stabilizing force delivering tangible action and results on society’s most critical issues…Societal leadership is now a core function of business.”. Further, when you introduce concepts like quality, convenience, and price to the survey question, the grandiose idea of business as this purveyor of utopia evaporates.

B2B 165

B2B Ethics Government Survey 165

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. The CEO is often the public face of the enterprise, especially for entrepreneurial companies, so their participation is critical to successful employer PR.

Brand 347

Brand Branding Employee Interviews 347

Sword and the Script

MARCH 6, 2018

As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Caveats to the PRWeek Data.

Survey 129

Survey Agency Content Marketing Corporate 129

ImPRessions - Crenshaw Communications

MAY 11, 2020

Customized surveys offer relevance. An in-depth survey doesn’t have to break the bank, however. An in-depth survey doesn’t have to break the bank, however. There’s no shortage of third-party companies who can help build and execute a survey tailored specifically to an organization key messages or priority audiences.

Data 246

Data B2B Survey Media 246