ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several social media approaches that should be reassessed as we enter 2022. The main goal of social media marketing is to generate a dedicated audience for your brand.

Social Media 323

Social Media B2B Media Video 323

PRSay

SEPTEMBER 19, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. The program sought to reach potential recruits in different demographic groups who wish to receive information from trusted social media influencers.

Communications 175

Communications Ethics Public Affairs Social Media 175

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B 405

B2B Social Media Media Instagram 405

Ronn Torossian

JANUARY 21, 2020

We’ve heard about celebrity macro and micro influencers. And now, cultural influencers? When boxer Muhammad Ali refused to be inducted into the Army on April 28, 1967 because of his opposition to the war in Vietnam, he became one of the first cultural influencers before the introduction of social media as we know it today. […].

Social Media 389

Social Media Media Agency Strategy 389

Ronn Torossian

DECEMBER 5, 2022

There are many different things that go into creating effective influencer marketing campaigns, however, the most successful types of influencer marketing campaigns tend to stick to a few very effective strategies. The post Making More Effective Influencer Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Social Media Company 195

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. Another idea is a social media takeover.

Social Media 344

Social Media Strategy Media LinkedIn 344

Ronn Torossian

DECEMBER 28, 2020

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. This psychologist conducted a series of experiments to figure out how influence really worked and came up with three different factors: strength, immediacy, and numbers.

Social Media 221

Social Media Strategy Media Brand 221

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Many “influencers” just have big numbers but don’t have real influence which is engagement. And, if you still decide to hire an influencer, do your homework. It’s s dicey question.

How To 234

How To Brand Branding Financial 234

Prohibition

MARCH 26, 2024

Sharing the latest social media updates you don’t want to miss – here’s what’s new. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Creativity 62

Creativity Social Media Facebook Instagram 62

Deirdre Breakenridge

MARCH 18, 2019

Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers.

Advertising 321

Advertising Advertising Social Media Instagram 321

Institute for Public Relations

FEBRUARY 6, 2023

Chen and colleagues explored the role that social media influencers played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns. A survey of 967 participants was conducted in June 2019. Key findings include:1.)

Social Media 64

Social Media Media Corporate Survey 64

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 68

Social Media Video Viral Brand 68

Agility PR Solutions

JULY 5, 2022

Love it or hate it, social media directly impacts our purchasing decisions, increasingly so with each new generation of consumers. The post How to discover the perfect social media influencer for your brand appeared first on Agility PR Solutions.

Social Media 94

Social Media How To Brand Branding 94

Agility PR Solutions

MAY 2, 2021

Rather than product placements and advertisements, social media users are typically drawn to informative content that provides insight into a subject of interest. In fact, most social media users (58 percent) in the U.S. The post Most social media users don’t buy influencer-promoted products—what can PR do better?

Social Media 147

Social Media Media Advertising Advertising 147

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Influencer marketing to spread the word. Hosting a launch event.

Social Media 78

Social Media Strategy Media Reputation 78

Agility PR Solutions

MAY 10, 2022

Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials.

Social Media 94

Social Media Consumer Brand Branding 94

PRSay

MARCH 26, 2024

Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today.

Strategy 86

Strategy Viral Social Media YouTube 86

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . You also need to know who the influencers are in each conversation or topic. Identify the influencers in each node.

Social Media 162

Social Media Media Analysis Data 162

Prohibition

SEPTEMBER 3, 2023

From insight into influencer activity, to Elon Musk making more disliked changes, here’s everything you need to be on top of. Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective.

Advertising 116

Advertising Advertising Social Media SMB 116

5W PR

MARCH 21, 2024

Creating a buzz Thanks to well-coordinated campaigns, consumers these days can just one day wake up to a new product popping up everywhere, from their social media feeds to their go-to blogs. Influencers and social proof The advent of social media has revolutionized the PR landscape.

Trends 78

Trends Product Launch Ethics Travel 78

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

Social Media 88

Social Media Consumer Media Crisis Management 88

Axia PR

JUNE 6, 2022

Use these tips to create and maintain a positive relationship with influencers. Social media influencers are becoming important to consumers, and their advice is affecting consumers’ purchasing decisions. According to a 2022 survey, 37% of consumers trust social media influencers more than brands.

Social Media 62

Social Media Media Survey Consumer 62

Reputation Us

MARCH 20, 2024

In this third part of the series, we consider the value of social media influencers on your reputation. By cultivating a reputation for excellence and trustworthiness, your business can attract the attention and collaboration of key social media influencers (SMIs).

Reputation 78

Reputation Journalism Financial Corporate 78

Axia PR

APRIL 22, 2021

Micro-influencers are more influential and more affordable, study finds. Many businesses are quick to seek out brand influencers for their social media sites, thinking this is the best way to engage followers and grow interest in their products. But how effective are social media influencers?

Social Media 62

Social Media Brand Branding Media 62

Mindful Marketing

JUNE 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. Who exactly are these influencers?

Social Media 81

Social Media Media Fashion Instagram 81

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Agility PR Solutions

JUNE 16, 2021

Even though there are plenty of communicators who will tell you influencer marketing is overhyped (and we’re not saying it isn’t), the fact is influencers have been proven to boost campaign efforts when used effectively. Now influencers […]. The post Do consumers trust social media influencers?

Social Media 88

Social Media Consumer Media Strategy 88

PR for Anyone

JUNE 22, 2021

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Successful PR Topic : Using Jeff’s expertise in social media to share how to use social media effectively. It is very common for people to be using social media for both themselves personally and for their businesses.

Social Media 130

Social Media How To Brand Branding 130

Awario

FEBRUARY 23, 2021

Social media was originally meant for individuals to have fun and socialize, but today, it has become a key component of organizations' marketing strategy.

Social Media 133

Social Media B2B Media Strategy 133

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Agility PR Solutions

FEBRUARY 7, 2024

The firm’s new 2024 Online Learning Trends […] The post 2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more appeared first on Agility PR Solutions.

Study 195

Study Social Media Trends Financial 195

Agility PR Solutions

JUNE 26, 2019

The post Small businesses are increasingly using influencers to create social media content appeared first on Agility PR Solutions. The post Small businesses are increasingly using influencers to create social media content appeared first on Agility PR Solutions.

Small Business 126

Small Business Social Media Media Instagram 126

Prohibition

MARCH 11, 2024

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Advertising 62

Advertising Advertising Social Media B2C 62

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. Social’s overall importance. There are two primary challenges we see in companies’ social efforts. The days of social posts without paid support are over. By Lisa Zanchi, Director, Digital Marketing. One thing that hasn’t?

Instagram 164

Instagram Social Media Facebook Trends 164