PR 20/20

DECEMBER 6, 2018

And yet, there has never been a better time to be a marketer. The hackathon concept was born from three simple questions: What if we could accelerate success ? The idea is to take one SMART goal (e.g. SMART goals are: Specific: Clearly establishes what is to be achieved. There have never been more choices for marketers.

Marketing 55

Marketing Resources eBook Construction 55

Konnect Agency

DECEMBER 20, 2019

I stopped making resolutions years ago for many reasons but after reading a recent blog post by a colleague and dear friend ( 4 PR Resolutions to Make Now ) I’ve learned that resolutions in the workplace can be productive, unlike my personal ones where I say I am going to eat healthily and work out every day. Measurable. Achievable.

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Agency Energy Training Blogging 80

ImPRessions - Crenshaw Communications

MAY 3, 2017

The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. Cultivating Habits of Highly Successful PR People. The following illustrate some habits to help any PR team excel at their jobs. And exposure to eager PR students helps fill the new hire or intern pipeline.

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Writing Education Pinterest Creativity 149

Waxing UnLyrical

JUNE 26, 2013

Yet, numbers are what help you to understand the impact of different tactics. While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts.

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Creativity Measurement Print Analysis 97

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

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Case Study Software Data Web 117

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q.

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Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

NOVEMBER 15, 2010

Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine. PR pros are trying to learn more and more about SEO and using keywords smartly. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 A news release is third.

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Google SEO Engineering Measurement 109

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

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Measurement How To Analytics Customer Service 40

Waxing UnLyrical

DECEMBER 24, 2010

They’re vivid, they contain imagery, and they’re simple. But they’re not so simple that they don’t relate to his teachings, or that you don’t get what those teachings are. But having a simple yet strong story is even better. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Publicity Creativity Measurement Twitter 86

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. This year, PR 20/20 recommitted its business to helping clients grow using HubSpot. Yet so many agencies neglect it. Pick up some simple tips and tricks to get started with demos from our resident demo experts, the HubSpot Sales Engineers.

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Training How To Course Software 72

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Were you inside my head when I wrote the problem with PR ?! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Yes, that was me.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

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Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

NOVEMBER 4, 2010

Because, let’s face it, this isn’t exactly the New Yorker of PR blogs. DoshDosh says: It’s really dead simple. Sometimes grasshoppers can be smart, eh? Btw, my favorite line in this post: Because, let’s face it, this isn’t exactly the New Yorker of PR blogs. Love the yet. Double yikes.

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Blogging Facebook Twitter How To 96

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 pts Settings.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 14, 2010

PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different. Ive been wondering whether to try to categorize the blogroll, e.g. PR, "other," etc., does tire me out, I am invariably amazed and energized by just how smart my students are.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

JANUARY 9, 2011

I find her an extraordinary woman and it’s posts like this – that are so simple but speak volumes – that make me feel a little more settled. Measuring risk , from Jennifer Wilbur ‘s Rotten Eggs. My husband and I don’t have kids either, but after watching Jen’s experience, we might yet… 4.

Measurement 42

Measurement Writing Tourism Blogging 42

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

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Tools Google Twitter Facebook 100

Waxing UnLyrical

SEPTEMBER 25, 2010

My brain obediently responds, yet my essence is tugged by the magnet of memory. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 The calendar turns to another day. Fall sets in in the Western Hemisphere telling me where and when I am. Read All About It!

Skype 51

Skype Measurement Tourism Blogging 51

Waxing UnLyrical

JANUARY 4, 2011

While most firms, sooner or later, joined the bandwagon, cross-sectoral impact is yet to be seen in a major way. Yea, I thought this was a really smart campaign, it will be interesting to see how SM picks up in India. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 78

Social Media Web Media Measurement 78

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Maxim is one of the most recognizable and successful faces in the world of PR communications, not only in Bulgaria but globally. PR is not a profession. Come meet my PR."

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

NOVEMBER 26, 2010

And regardless of whether or not you’re a religious person – or even consider yourself spiritual – there is much truth held in that simple sentence. Im of the belief that everything happens for a reason and if something didnt happen, its because it wasnt meant to be, or meant to be YET. It’s been a tough year.

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

AUGUST 29, 2010

I haven’t done a proper road trip since last year’s homage to country music/Elvis , so the prospect of the relatively short – yet not too short – drive to LC has me drooling like a mariachi in a music store. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 See, I love traveling. Road trips are the best.

Travel 50

Travel Measurement Tourism Blogging 50

Waxing UnLyrical

JANUARY 23, 2011

If you haven’t read it yet, you should (and make sure you’re following Ingrid Abboud , the author, on Twitter as well). Why: Avinash, my measurement GOD, writes long posts to begin with, but they are always personable, funny and really easy to read. Essay: a new moral agenda for PR , by Paul Seaman. Appreciated.

Blogging 47

Blogging Measurement Facebook Twitter 47

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

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Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

DECEMBER 28, 2010

And what people like Dan and SGJ are doing is using social to break the mold of traditional PR and take it several steps further. I mean, when you think about it, that is really what we want out of PR, isn’t it? I’m not even a customer of Dan’s, yet I tell his story all the time. I mean, look at me.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Simple, right? Very simple: out of 100 paid for posts, you will get 100 positive reviews. He is the Contributing Editor for Canada at PR Daily. A few important qualifiers here: 1. Remember the advertorial ? Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 26, 2010

. ‘ Twas the night before Christmas (PR style) , from Andrew Worob ‘s PR at Sunrise. I’ve actually gotten these calls from major talk shows, and they are invariably last-minute and rushed (I haven’t yet cracked the Oprah magic egg, though, something would always fall through with them). Read All About It!

Measurement 55

Measurement Facebook Twitter Social Media 55

Waxing UnLyrical

JANUARY 3, 2011

But when you start a new job, particularly if you’re fresh out of school, how do you “do a good job&# and yet not exhaust yourself? If your first job out of school is at a small (PR) agency, you might get a lot of opportunities you wouldn’t have found at a larger agency. Which will be rather sad. Read All About It!

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Facebook Twitter Measurement Blogging 63

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. As the significance of cybersecurity continues to grow, PR professionals have a unique opportunity to elevate public awareness and promote best practices.

Education 111

Education Employee Measurement Agency 111

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. It’s that simple.

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Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JANUARY 13, 2011

Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? But I’m happy to report that so far *knock on wood* I’ve yet to have any problems. And this is someone whos been running an e-commerce store for at least three years and, I think, a very smart person.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

FEBRUARY 5, 2011

that already have the pedigree yet insist on shelling out the moolah. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment I think you hit the nail on the head.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

FEBRUARY 8, 2011

We probably reached list overload a while back and yet we keep seeing them surface. If you’re sharing PR-related content, an obvious hashtag is #pr. Because even if your content is not relevant solely to independent PR professionals, it might still be of interest to them. I have not gone there yet.

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How To Twitter Facebook Writing 64

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact. So, be prepared.

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Measurement Analytics Data Reddit 40

Waxing UnLyrical

DECEMBER 16, 2010

&# And when Robin Ferrier (whose initial post sparked this entire thing) talked about finding a middle ground, I replied, while acknowledging that I haven’t found said middle ground yet, that “I’ve found it necessary to start shutting down my online time for the sake of sanity, my eyes and my marriage (very important, that last one).&#

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Social Media Media Facebook Twitter 89