Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . But what are its drawbacks? Cons: Short lifespan. When the budget runs out, the impact wanes.

Advertising 334

Advertising Advertising B2B SEO 334

Presspage

SEPTEMBER 18, 2017

Even going as far as tagging news outlets, journalists and other prominent individuals in their social-media posts in hopes their messages would be shared widely and eventually answered. Miami International Airport had to deal with a video of Mexico City's airport that on social was claimed to be at Miami International.

Social Media 122

Social Media Communications Crisis Media 122

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

SEO 125

SEO Case Study Conference Retail 125

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

NOVEMBER 25, 2015

White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. And maybe there isn’t. j4V1meSZ4B.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. Key journalists are industry insiders, so their presence adds gravity to any event, attracts other influencers, and boosts the social media reach at an event. Authors, experts, and academics. Marquee customers.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. PR and social media have a role here, too.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Here are a few tips: 1.

SEO 75

SEO Engineering Blogging Content Marketing 75

Cision

NOVEMBER 7, 2015

Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Do you need to improve SEO, increase brand awareness or gain more online sales? Get our free influencer white paper today! Learn how to keep bloggers loyal to your brand!

Brand 120

Brand Branding SEO Social Media 120

Sword and the Script

JANUARY 19, 2021

That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz. Marketing attribution for earned media.

Technology 170

Technology Publicity Software Pitching 170

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Social Media. Social media has long been the fuel driving the marketing machine. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. Owned content. SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

ImPRessions - Crenshaw Communications

JUNE 28, 2017

” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. Unlike paid media, earned media and shared content can offer the depth to lend insights, mount arguments, or explain a poorly understood issue or position.

Publicity 255

Publicity Storytelling Automotive Software 255

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. This can be achieved by curating content on social media channels and by curating content that can trigger further content. Not Relying on Social Advocacy. White papers. Social media posts.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences.

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 11, 2015

Use email newsletters, social media, visual media and your website to draw people in. Check out our “Streaming Video Best Practices for PR” white paper now! Speaking of RSS feeds, they’re key to a successful podcast. Use descriptions, tags and show titles and notes to your advantage. Strozier , M.

Software 120

Software SEO Video Education 120

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. Turn the speech into a slideshare and promote it through social channels. Blog to promote expertise.

Media 120

Media Interviews Print SEO 120

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

APRIL 4, 2017

Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. SEO and content go hand-in-hand because traffic from organic search – people searching for answers to questions – is the largest source for many businesses. Live events: 49%. Content marketing: 51%. PPC/display ads: 20%.

B2B 64

B2B Study Marketing Survey 64

Polaris

DECEMBER 7, 2014

Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. She’s been named to the Forbes Top 10 Women Social Media Power list, has authored 2 best-selling books and speaks on social media. It delivers this service through ebooks, templates, webinars, white papers, online tools, research and more.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Cision

SEPTEMBER 26, 2016

Email subscribers are high-barrier-to-entry contacts that you’ve migrated from social media or have otherwise incentivized. Tools to improve your SEO. SEO is such a nebulous concept for most people because it’s a not a reliable referral source for most businesses or it is a referral source for niche keywords. Conclusion.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. Search rankings and SEO. In my experience, well written white papers and reports with genuine insights that are created in collaboration with SMEs are often good candidates for registration pages.

B2B 125

B2B Mobile Content Marketing SEO 125

Sword and the Script

MAY 7, 2019

I like to use domain authority , which was invented by an SEO software company called Moz. Do they download an asset, like a white paper? If that site has a social media presence, share the content where you earned the link and tag the brand. So how can you tell the difference? Do they subscribe?

Google 138

Google Banking Engineering Web 138

5W PR

APRIL 28, 2022

Their website, social media accounts, and content should be in proper order. It is through digital media channels that a business can generate viable leads. So their content should be optimized for search engines, and their social media handles should be engaging for potential customers.

Marketing 88

Marketing Government Guidelines Education 88

PR Fuel

FEBRUARY 4, 2022

Compare and contrast launching a business on your social media channel with a launch via the press. As an example, imagine a consultancy releasing a white paper on the economy. Is It a Good SEO Strategy? Is PR right for you? Become an Authority in Your Niche. Are You Ready to Try Online Press Releases?

SEO 52

SEO Viral Advertising Advertising 52

Cision

JUNE 2, 2015

Click here for a free white paper full of outside-the-box content marketing ideas! Angle Identification: What are the forms, voices, popular social media outlets and dynamic features that make for the most compelling and engaging content? Want to create standout content? Qualitative and Quantitative Metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

SEPTEMBER 8, 2015

Email conversion rate is three times as high as social media. Because email is one of the few platforms that delivers a one-to-one message from sender to recipient, its mechanism is more effective than social media to communicate with people. Social media has an important place in the a marketing and communications mix.

Communications 120

Communications YouTube Pitching Pinterest 120

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Click here for outside-the-box content marketing ideas in our free white paper!

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Waxing UnLyrical

OCTOBER 7, 2019

White papers. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Of course, you need a visual marketing strategy to go hand-in-hand with your written content, especially if you want to take advantage of social media outreach. Case studies. Assessments.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Journalistics

JULY 3, 2013

Today, you most likely have email newsletters, white papers, a company blog, and a half dozen social media accounts that need content on a regular basis. If you’re fortunate enough to have a social media platform like Spredfast in-house, you can also plan your content through this type of tool.

How To 52

How To Pinterest Resources Writing 52