Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. ” The company’s platform uses two different AI tools. The other is a generative AI tool called “Taylor”, which itself is a white label of ChatGPT.

Survey 152

Survey Software B2B Pitching 152

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Melissa Agnes

MAY 15, 2014

Thus, there is a great need to protect the reputations of individuals and businesses. In fact, four of the top six results when this business is now searched on Google relate to this story. Thanks to websites such as Yelp, business owners – small business owners in particular – are forced to deal with harmful reviews.

Reputation 173

Reputation Viral Small Business Tools 173

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

David PR Group

MAY 15, 2014

We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation. Note that the fewer reviews a business has, the more vulnerable it is to having a negative review torpedo its overall ranking. www.davidpr.com. Cohen yelp'

Reputation 40

Reputation Hotels Crisis Management Google 40

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. In order to develop a good name and reputation, strong stories should be chosen. Publish rubbish and your reputation goes down the drain.

Engineering 128

Engineering Writing Social Media Report 128

Doctor Spin

APRIL 5, 2023

Reputation. Reputation plays a huge role in public relations for B2B. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. When a crisis occurs, B2B organisations that have established a positive reputation through PR can more easily weather the storm.

B2B 52

B2B Strategy eBook Small Business 52

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. It is seen that these results have a very high click-through rate. ScreramingFrog. SproutSocial.

SEO 229

SEO Social Media Tools Google 229

Solo PR Pro

AUGUST 19, 2014

Welcome to the next installment of Solo PR Pro’s Tool School series ! Last week, we talked about the tools that can help you with your client work , but don’t neglect your own business! Last week, we talked about the tools that can help you with your client work , but don’t neglect your own business! Financials.

Tools 78

Tools eBook Print System 78

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus.

Community 206

Community Nonprofit Conference Social Media 206

Konnect Agency

MARCH 31, 2020

Crisis and Reputation Management. Are you willing to risk your reputation and the impact it could have on your business in the future? Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business. A Collection of Tools and Resources.

Resources 85

Resources Crisis Healthcare Creativity 85

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. This goes beyond crisis communications.

Brand 112

Brand Branding Reputation Corporate 112

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 63

Publicity Small Business Advertising Advertising 63

PR Fuel

JULY 28, 2021

Gaining recognition for milestones is an important part of growth for your reputation and customer base. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. Every business is unique in its size, age, customer base, products and services, and more.

How To 105

How To Engineering Google Web 105

David PR Group

MARCH 19, 2020

For example, people are stuck behind their computers right now, so email becomes a better marketing tool. Are you showcasing your business more visually online through regular communication? Are you taking advantage of special programs rolling out to help small businesses? Again, frequency is your friend. –John.

Brand 80

Brand Branding Skype Web 80

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. We like the way American Express has built its online publication Open Forum , directed at small businesses. But true success goes beyond simply retaining a firm.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. I’ve long wondered why one the larger incumbent PR tech vendors didn’t snap up Moz or a similar SEO tool ten years ago.

SEO 139

SEO Content Marketing Marketing Software 139

Rock the Status Quo

JUNE 18, 2015

As I wrap up the last half of my book, I’m very focused on the topics of trust, value and reputation – and how they intersect to create a bigger picture. It’s built up over time based on small everyday interactions, subjective opinions, our own unique perspectives and experiences, and what people tell us. Make it yours.

Banking 100

Banking Small Business Reputation Social Media 100

Rock the Status Quo

OCTOBER 19, 2015

Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. of brands engage with a tagged mention.

Software 100

Software Google Reputation Social Media 100

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 87

Social Media Media Mobile SEO 87

wiredPRworks

FEBRUARY 12, 2018

"The results you get from consistently focusing on PR (personality + reputation) can dramatically increase your visibility, reach and success, almost overnight." - Barbara Rozgonyi. Reputation: Manage Your Most Precious Asset. Without Panoramic PR everything is blah, blah, blah. PR PRIMER: Speaker PR 101 and 201.

Case Study 40

Case Study Conference Reputation Small Business 40

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

JULY 19, 2018

Advertising is a tool used by marketers to get customers to act, and ultimately support the promotion of their products or services to drive revenue. So, fundamentally marketing activity is commercially focused and PR is focused on reputation. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business.

Publicity 48

Publicity Advertising Advertising Tools 48

Beyond PR

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 64

Strategy How To SEO Engineering 64

wiredPRworks

SEPTEMBER 21, 2017

PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads. Success Tools: Where to go to plug in to stay recharged at 100%. Social Selling: How to self-assess your social skills and find out where you can improve. Confidence: Shift from “I don’t get it” to “I get it – and it’s working!”.

Insurance 40

Insurance Insurance Marketing Conference 40

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections. Podcast creator Joe Pulizzi, known as the “godfather of content marketing,” believes that most small businesses and startups are going to market in the wrong way.

Social Media 120

Social Media Marketing Pinterest Media 120

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. They are meant to build our reputation as helpful experts in our industry.

Video 153

Video B2B Film Marketing 153

Public Relations Sydney

SEPTEMBER 8, 2014

People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you.

eBook 84

eBook Agency Advertising Advertising 84

wiredPRworks

JANUARY 3, 2020

In 1 1/2 hours Barbara was able to communicate and demonstrate the LinkedIn tools and advantages. 2020 LinkedIn Company Profile Business Builder for Startups, Entrepreneurs and Small Business. You’re on LinkedIn – and so is your business. But, how do you stand out so you can be sought out?

LinkedIn 52

LinkedIn Engineering SEO Training 52

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. by Frank Strong. “I I haven’t raised my prices in 20 years,” she said.

Survey 60

Survey System Trends Small Business 60

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”.

Marketing 174

Marketing Employee Content Marketing Training 174

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Essential metrics like website traffic figures, engagement rates, and conversions may be tracked via tools such as Google Analytics or through analyzing social media insights and website analytics.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

wiredPRworks

JANUARY 3, 2020

In 1 1/2 hours Barbara was able to communicate and demonstrate the LinkedIn tools and advantages. 2020 LinkedIn Company Profile Business Builder for Startups, Entrepreneurs and Small Business. You’re on LinkedIn – and so is your business. But, how do you stand out so you can be sought out?

LinkedIn 52

LinkedIn Engineering SEO Training 52

PR Fuel

SEPTEMBER 8, 2020

They also monitor their reputation using high-tech analytic tools. One meant for small businesses? These include Cision’s cloud and software development initiatives. For example, Cision and its corporate clients can monitor and analyze media conversation trends. If you are, be sure to check out what we do !

Journalism 52

Journalism Corporate Software Analytics 52