How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition.

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

And that means that, as a business, online reputation management should be a top priority. With the right reputation management services, you can change and improve how the world perceives you as a brand. Why is Your Online Reputation Important?

The Importance of Building Brand Reputation in Today’s Social World

PR Expanded

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. This is all part of the importance of having a concrete plan for a brand’s social networks. A Guest Post By Jason Mollica.

Crisis & Reputation Management on Boards’ Radar

The Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. imPRessions public relations reputation Crenshaw Communicationse digital PR PR

Reputation gone north—Canadian brands using CR to build connections 

Agility PR Solutions

In its newly released rankings, the global reputation research […]. The post Reputation gone north—Canadian brands using CR to build connections appeared first on Agility PR Solutions. Public Relations branding

Wegmans tops brand reputation list

PR Daily

Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient ? Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ.

Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. Every interaction affects your image and your reputation.

Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

PR Expanded

What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? Should I align my work and brand with someone I had never met before, and I’m only first learning about his story?

Crisis & Reputation Management Top Financial Services Concerns

The Proactive Report

Almost all (99%) of the executives polled in the 2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 months. ONLINE REPUTATION MANAGEMENT.

IT’S BACK! Reputation Revolution podcast is relaunched

PR Warrior

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. Reputation Revolution podcast is relaunched appeared first on PR Warrior | Trevor Young. Personal branding Podcasting Thought leadership Reputation Revolution podcast

Purpose is a key driver of overall reputation—which brands have found theirs?

Agility PR Solutions

Consumers are increasingly demanding that the brands they do business with take stands on societal and cultural issues and get more involved in improving their communities—and this new sense of involvement and opinion has become a major factor in brand reputation.

Report: The best (and worst) brand reputations

PR Daily

According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. Here are the top 10 companies with the best reputations, in ascending order: 10.

How to Boost Your Reputation on Google

Cision

How to Earn Brand Recognition. The Benefits of Boosting Your Reputation. The post How to Boost Your Reputation on Google appeared first on Cision. When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do?

IT’S BACK! Reputation Revolution podcast has been relaunched

PR Warrior

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. Reputation Revolution podcast has been relaunched appeared first on Digital Citizen. Personal branding Podcasting PR Warrior Thought leadership Reputation Revolution podcast

How brands can nurture and grow a positive reputation

Agility PR Solutions

A business reputation is one that is hard won, but can be lost in a matter of minutes, especially in today’s digital world where consumers are constantly connected. One wrong move online and your brand can take a serious hit. Analysis Public Relations branding

The PR Pro’s Role in Reputation Management

Solo PR Pro

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). What steps are you taking to oversee your client’s reputation management?

Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

Reputation management is no easy feat for any company. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR Pubilc Relations Ronn Torossian

Is your reputation hot or cold? Seven ways to check

PR in High Definition

At any time, but especially in uncertain times, a strong brand and a good reputation gives solid ground on which to be successful. Brand vs. reputation. A strong brand or a great reputation? Your reputation is what people say and think about you.

Does brand reputation matter to Spirit Airlines?

PR Daily

The opposite of what PR folks paid to build positive brand reputations want to see. How could Spirit have such a negative reputation and still be in business? We''ve seen negative comments about airlines and brands before, but nothing like this (outside of maybe Comcast).

Report: Sporadic donations won't boost brand reputation

PR Daily

A new survey from Aflac says that organizations that donate sporadically won’t boost their brandsreputations. Businesses give untold billions to charity every year.

As courtroom losses mount, J&J seeks to limit reputational damage

PR Daily

Rasmussen was speaking at a Havas Meaningful Brands event in London. Saying that the brand prides itself on “giving babies the best start in life,” Rasmussen said it had shared “all the data it owns on its website,” in order for the public to form its own opinion on the product.

5 tips for online branding and reputation management

Agility PR Solutions

Business owners and entrepreneurs can take full advantage of their online presence to maximize online reach while learning more about those who have a genuine interest in their business and brand. Web-savvy companies also have an advantage when it comes to protecting brand reputation.

Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not

Melissa Agnes

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. The CEO, the brand and the alleged sex offender.

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. People trust online reviews and peer recommendations more than advertising and brand content.

Report: 2016's most reputable brands

PR Daily

The importance of a brand’s reputation can’t be stressed enough. The Reputation Institute has released its annual list of the world’s most reputable companies, and there are some familiar faces in the top 10: Rolex.

LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it.

Most small businesses monitor online reputation via social media—here’s how

Agility PR Solutions

Small businesses recognize that their online reputation can impact their success. As a result, 88 percent of small businesses monitor their reputation online. The post Most small businesses monitor online reputation via social media—here’s how appeared first on Agility PR Solutions.

Brand Image vs. Reputation: What’s the Difference?

TrendKite

Most PR professionals would agree that both brand image and reputation are important, but it is not uncommon to use the terms interchangeably or confuse one for the other. Brand Management Brand Reputation Management

Weekly Roundup: Reputation

Waxing UnLyrical

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. Social Silo Mentality: Is your online reputation suffering? Is Online Reputation Management Dead?

Reputation tool shows how brands stack up globally

PR Daily

A positive brand reputation is paramount to its success. The Reputation Institute. says 60 percent of a consumer’s decision to buy, recommend or invest in a company is based on their perceptions of the brand.

How Strong Is Your Brand’s Reputation?

Zignal Labs

The post How Strong Is Your Brand’s Reputation? appeared first on Zignal Labs

How to Get Perspective on Your Brand’s Reputation

TrendKite

In an ironic twist, the practice of reputation management has gotten a bad reputation lately. This view of reputation management, as some form of crisis control for bad reviews, is unfortunate. The truth is that your brand’s reputation should be one of your biggest assets.

LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it.

Quantitatively Measuring Reputation for your Brand

TrendKite

It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand.

Potential Threats to Brand Reputation: A Changing Professional Landscape

Zignal Labs

The post Potential Threats to Brand Reputation: A Changing Professional Landscape appeared first on Zignal Labs

How to more effectively manage your brand’s reputation

PR Daily

Reputation management—especially online—is crucial for tracking customer experiences and influencing consumers’ perception of your brand. So, what should you look for in a good online reputation management (ORM) tool?

5 ways brands use social media to boost their reputations as employers

PR Daily

While this certainly plays a major role in how brands can take advantage of social media, it is far from the only possible application. Many companies also use social media for a more inward-facing approach: improving their reputation as an employer.

How to Use Media Data to Measure Brand Reputation

Zignal Labs

The post How to Use Media Data to Measure Brand Reputation appeared first on Zignal Labs

Brand Clarity Comes Before Trust & Reputation

Rock the Status Quo

It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. It’s caring about reputation and giving value.