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Why Brand Reputation is so Important for Businesses

Ronn Torossian

A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. However, if a company decides to take more charge of its […].

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Onclusive Clips – Actionable Insights for Brand Reputation Management

Onclusive

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. Any negative incident can quickly escalate, causing significant damage to a brand’s image.

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Onclusive Clips – Actionable Insights for Brand Reputation Management

Onclusive

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. Any negative incident can quickly escalate, causing significant damage to a brand’s image.

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How Corporate Brands Can Manage Reputational Challenges 

Ronn Torossian

In the digital age, corporate reputation is more fragile and valuable than ever before. A strong reputation can lead to increased customer loyalty, investor confidence, and employee satisfaction, while a damaged reputation can have far-reaching consequences.

Corporate 195
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The Growth PR Playbook

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted. What a few years it’s been for Public Relations.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Corporate 195
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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?