Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience.

Managing Brand Reputation in an Online World

Meltwater - PR

Last month Meltwater Canada hosted a client event in Montreal, during which communication professionals had the opportunity to hear from industry experts on the topic of managing brand reputation in… Read More >>>.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition.

The Importance of Building Brand Reputation in Today’s Social World

PR Expanded

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. This is all part of the importance of having a concrete plan for a brand’s social networks. A Guest Post By Jason Mollica.

Uber CEO Hopes to Remake the Brand’s Reputation

Ronn Torossian

The post Uber CEO Hopes to Remake the Brand’s Reputation appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The past two years or so have been a rough road for ride-sharing company, Uber.

Why food/hospitality brands must shore up reputation management

Agility PR Solutions

The post Why food/hospitality brands must shore up reputation management appeared first on Agility PR Solutions. Public Relations branding

How to bolster your reputation online

PR Daily

A new survey from Clutch reveals many businesses aren’t proactive enough in protecting their reputation. The guide offers steps you can take immediately to safeguard your brand. How are you defending your reputation online?

Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

Reputation management is no easy feat for any company. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR Pubilc Relations Ronn Torossian

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. imPRessions public relations reputation Crenshaw Communicationse digital PR PR

3 keys to the link between customer service and brand reputation

Agility PR Solutions

All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand. Public Relations branding

Data distrust is creating big reputational risks for brands—5 steps PR must take now

Agility PR Solutions

The post Data distrust is creating big reputational risks for brands—5 steps PR must take now appeared first on Agility PR Solutions. Public Relations branding

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. People trust online reviews and peer recommendations more than advertising and brand content.

Wegmans tops brand reputation list

PR Daily

Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient ? Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ.

IT’S BACK! Reputation Revolution podcast is relaunched

PR Warrior

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. Reputation Revolution podcast is relaunched appeared first on PR Warrior | Trevor Young. Personal branding Podcasting Thought leadership Reputation Revolution podcast

Report: PR pros aim to increase online reputation monitoring

PR Daily

What consumers say about your organization can quickly spread through digital channels, affecting your brand image. What people say about your organization can either bolster or erode your brand reputation, especially in the digital media landscape.

The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO. Reputation: Like A Priceless Asset.

How brand journalism boosts U. of Alberta’s visibility—and reputation

PR Daily

Look no further than the University of Alberta’s brand journalism site, folio , which hosts and posts robust reporting on a tantalizing array of topics related to science, tech, business, research and wellness. What’s next for U of A’s brand journalism efforts? Brand Journalism

4 ways online reputation management can boost your PR image

Agility PR Solutions

With conversations about brands moving further into the digital space, online reputation management (ORM) continues its massive impact on how the public perceives your business. The post 4 ways online reputation management can boost your PR image appeared first on Agility PR Solutions.

IT’S BACK! Reputation Revolution podcast has been relaunched

PR Warrior

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. Reputation Revolution podcast has been relaunched appeared first on Digital Citizen. Personal branding Podcasting PR Warrior Thought leadership Reputation Revolution podcast

Report: The best (and worst) brand reputations

PR Daily

According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. Here are the top 10 companies with the best reputations, in ascending order: 10.

Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

PR Expanded

What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? Should I align my work and brand with someone I had never met before, and I’m only first learning about his story?

Reputation gone north—Canadian brands using CR to build connections 

Agility PR Solutions

In its newly released rankings, the global reputation research […]. The post Reputation gone north—Canadian brands using CR to build connections appeared first on Agility PR Solutions. Public Relations branding

How to recover your brand reputation after an ugly lawsuit

Agility PR Solutions

Even if the lawsuit is completely unfounded, you’ll have to spend time, money, and other resources preparing a defense for yourself—and your brand reputation may be impacted, even if you’re found not guilty of whatever you’re accused of. Public Relations branding

4 PR gaffes that jeopardize your reputation

PR Daily

When crisis strikes, and the reputation of your business is questioned, there’s so much to do. Sometimes, it can take months or years before your reputation is restored. For a company that’s already got a somewhat dodgy reputation, this kind of flub can do plenty of damage.

LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it.

#Bendgate Bites Into Apple’s Reputation… For a Moment

Reputation Us

There are and always will be haters […] The post #Bendgate Bites Into Apple’s Reputation… For a Moment appeared first on LTPR. Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere.

Brand Clarity Comes Before Trust & Reputation

Rock the Status Quo

It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. It’s caring about reputation and giving value.

Infographic: How to protect your online reputation

PR Daily

In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. In this infographic from AdColony, respondents said seeing offensive content alongside an organization’s ad damages the brand.

LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it.

Does brand reputation matter to Spirit Airlines?

PR Daily

The opposite of what PR folks paid to build positive brand reputations want to see. How could Spirit have such a negative reputation and still be in business? We''ve seen negative comments about airlines and brands before, but nothing like this (outside of maybe Comcast).

Report: Sporadic donations won't boost brand reputation

PR Daily

A new survey from Aflac says that organizations that donate sporadically won’t boost their brandsreputations. Businesses give untold billions to charity every year.

How brands can nurture and grow a positive reputation

Agility PR Solutions

A business reputation is one that is hard won, but can be lost in a matter of minutes, especially in today’s digital world where consumers are constantly connected. One wrong move online and your brand can take a serious hit. Analysis Public Relations branding

Journalists in Ogilvy study say they trust earned media most to drive brand reputation

Agility PR Solutions

Media coverage has always been PR’s best tool for earning reputation-boosting credibility for clients, and new research announced at the Cannes Lions Festival of Creativity affirms that even journalists themselves believe earned media is the top reputation driver for brands and businesses.

The PR Pro’s Role in Reputation Management

Solo PR Pro

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). What steps are you taking to oversee your client’s reputation management?

Purpose is a key driver of overall reputation—which brands have found theirs?

Agility PR Solutions

Consumers are increasingly demanding that the brands they do business with take stands on societal and cultural issues and get more involved in improving their communities—and this new sense of involvement and opinion has become a major factor in brand reputation.

Report: 2016's most reputable brands

PR Daily

The importance of a brand’s reputation can’t be stressed enough. The Reputation Institute has released its annual list of the world’s most reputable companies, and there are some familiar faces in the top 10: Rolex.

Why website accessibility is crucial for a client’s digital reputation

PR Daily

Public relations professionals must make sure their clients are adhering to these guidelines—not just to avoid bad publicity, but also to strengthen their digital reputation. Domino’s is the biggest brand to stumble recently in terms of web accessibility.

How to protect your online reputation with PR tactics

PR Daily

What is the best way to safeguard your reputation online? Jon Goldberg of Reputation Architects recently spoke on this subject to PRSA Western District Conference in Phoenix. Goldberg shared a few examples of online reputation management gone horribly wrong.

Reputation tool shows how brands stack up globally

PR Daily

A positive brand reputation is paramount to its success. The Reputation Institute. says 60 percent of a consumer’s decision to buy, recommend or invest in a company is based on their perceptions of the brand.

Brand Image vs. Reputation: What’s the Difference?

TrendKite

Most PR professionals would agree that both brand image and reputation are important, but it is not uncommon to use the terms interchangeably or confuse one for the other. Brand Management Brand Reputation Management