Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Agility PR Solutions

SEPTEMBER 18, 2023

They’re using AI-powered tools to write job descriptions. So, what does this mean for the public relations industry? What use cases can […] The post The pros and cons of using AI tools for PR and media relations appeared first on Agility PR Solutions. They’re using artificial intelligence to score leads.

Media Relations 190

Media Relations Tools Media Writing 190

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. PR helps build brand affinity By shaping public opinion and perception, PR builds brand affinity and consideration to influence purchase decisions.

Publicity 203

Publicity Marketing Advertising Advertising 203

Agility PR Solutions

FEBRUARY 5, 2024

Thе importancе of AI markеting tools Thе world of markеting is […] The post 9 ways to use AI tools to improve your brand performance appeared first on Agility PR Solutions. It allows businesses to boost their ROI, personalize their content, and understand their target audience better.

Tools 176

Tools Brand Branding Marketing 176

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their clients and maximize efficiency. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

Tools 232

Tools Radio Trends Pitching 232

Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

Analysis 104

Analysis Tools Strategy Brand 104

Axia PR

APRIL 21, 2024

Streamline the pitching process and other workflows with smarter tools. In the fast-paced world of public relations, every second counts. Finding ways to maximize efficiency while maintaining high-quality work is essential, which is why text replacement has emerged as an invaluable time-saving tool for PR pros pitching media.

Tools 62

Tools Pitching Publicity Media 62

Ronn Torossian

MARCH 9, 2021

Companies that are looking to improve their brand image or get ahead of their competitors in the industry can greatly benefit from public relations and reputation management. This is a tool that can be used both on the offense and defense. The post Public Relations Reputation Management appeared first on.

Reputation 195

Reputation Publicity Tools Strategy 195

Agility PR Solutions

APRIL 16, 2024

Working from home can cause numerous disruptions for teams and clients, where efficient communication can […] The post Optimizing remote work: 6 tips and best tools for effective operations appeared first on Agility PR Solutions.

Tools 94

Tools Industry Communications Brand 94

Wadds Inc.

FEBRUARY 22, 2023

A CIPR report considers the future impact of AI on public relation practice. A report published today by the CIPR finds that the impact of artificial intelligence (AI) on public relations has been limited in the past five years but is set the explode. Andrew and I originally set out the scope of the project in May 2022.

Tools 52

Tools Publicity Analysis Technology 52

Agility PR Solutions

SEPTEMBER 7, 2022

Public relations practitioners today need tools that are strategic and analytical. The post 11 must-have tools and resources for a PR professional appeared first on Agility PR Solutions. Here is a look at some of the best PR must-haves out there today. Social media management platform Social media is mandatory […].

Resources 176

Resources Tools Analytics Social Media 176

Muck Rack

NOVEMBER 16, 2021

Podcasts are driving public conversation: new tools to help you navigate this space

Tools 153

Tools Publicity 153

Agility PR Solutions

APRIL 14, 2024

To be more precise, calculating PR ROI involves […] The post Measuring PR ROI: Best practices, key metrics and top tools for demonstrating value appeared first on Agility PR Solutions. Tracking PR metrics lets you learn whether and how your PR efforts align with the business goals. So, what exactly do you measure here?

Measurement 105

Measurement Tools Marketing Publicity 105

ImPRessions - Crenshaw Communications

JULY 14, 2020

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients. SimilarWeb is a great way to showcase the full power of your PR operation.

Tools 295

Tools Software Survey Meeting 295

Wadds Inc.

AUGUST 15, 2023

We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. Vendors are driving the conversation around AI tools. It’s an unhealthy situation.

Tools 98

Tools Community Energy Print 98

Agility PR Solutions

APRIL 15, 2024

Therefore, in this article, we have created a list of some of the best digital marketing […] The post 10 game-changing digital marketing tools to take your business to new heights appeared first on Agility PR Solutions. But as there are a number of options, it gets difficult to choose the right one for a business.

Tools 100

Tools Marketing Software Publicity 100

The Hoyt Organization

APRIL 17, 2024

To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking. Imagine having a tool that monitors the web and delivers free business news and information to you. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes.

Google 75

Google Publicity Customer Service Web 75

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image.

Company 78

Company Publicity Financial Crisis Communications 78

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Agility PR Solutions

JANUARY 9, 2024

eCommerce is more than just a way to buy and sell products; it’s also a tool for shaping a brand’s identity and reputation. eCommerce also provides valuable data that helps in public relations. By using eCommerce strategically, organizations can create compelling brand stories and reach a global audience.

Publicity 105

Publicity Reputation Data Tools 105

Stephen Waddington

NOVEMBER 11, 2020

I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development. Self-diagnostic tool for individuals I’ve used the Global Alliance framework to build a self-diagnostic tool for individuals. I use this tool with individuals that I coach and agency teams.

Tools 115

Tools Publicity Ethics Google 115

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Stephen Waddington

JUNE 16, 2022

The CIPR #AIinPR panel is seeking contributions from practitioners to create a new dataset of tools used in public relations practice. The CIPR's #AIinPR Panel has launched a crowdsourced project to characterise the AI tool market in public relations. The project builds on previous work by the CIPR in this area.

Tools 104

Tools Analysis Technology Video 104

NewsWhip

MAY 4, 2023

In the current digital landscape, the spread of false or misleading information is a concerning issue due to its ability to influence public opinion, shape political discourse, and lead to harmful actions or decisions to both individuals and society at large. The best tools for tracking misinformation 1.

Resources 78

Resources Tools Google Consumer 78

Agility PR Solutions

FEBRUARY 18, 2024

Business leaders have been working Generative AI into their operations as a productivity and automation strategy, and company divisions, including marketing and PR, have followed suit.

Tools 120

Tools Strategy Technology Company 120

Agility PR Solutions

DECEMBER 21, 2023

In the highly competitive atmosphere of modern business, effective communication and brand visibility are paramount aspects of your company’s potential for success—which means that strategic public relations is necessary for developing a positive image for your company.

Tools 86

Tools Strategy Company Publicity 86

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? finds that the public relations industry is slow to experiment with artificial intelligence (AI).

Publicity 141

Publicity Case Study Privacy Ethics 141

Agility PR Solutions

SEPTEMBER 30, 2022

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help. Using the latest technology and features, you can keep your clients and the […].

Tools 175

Tools Agency Communications Crisis Communications 175

Agility PR Solutions

AUGUST 16, 2023

When you’re positioned better, or people recognize your brand due to high visibility (they’ve encountered your pages while browsing the niche), they’ll start with a higher […] The post PR tools head-to-head: Webflow SEO vs. WordPress SEO appeared first on Agility PR Solutions.

SEO 140

SEO Tools Google Brand 140

5W PR

APRIL 11, 2022

That’s what makes public relations a key tool for managing businesses and helping them improve their public images. . Publicity can reach a big audience, which gives companies a bigger platform as well as more credibility. Yet this tool is often overlooked. Credibility. Cost-Effective.

Publicity 97

Publicity SEO Engineering Tools 97

Stuart Bruce

AUGUST 17, 2020

All the absolutely awesome PR tools for communications professionals is a bold claim and this is an article that has been 80% written for more … © Stuart Bruce - All the absolutely awesome PR tools for communications professionals was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications (..)

Tools 180

Tools Communications Publicity Technology 180

Agility PR Solutions

APRIL 4, 2022

If you find yourself struggling with how to improve ROI, here are some helpful tools you should try. Security tools Cybersecurity should be a […]. The post 5 tech tools to help your company’s PR strategies appeared first on Agility PR Solutions.

Tools 164

Tools Strategy Marketing Company 164

Garrett Public Relations

JANUARY 19, 2020

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […].

Tools 215

Tools Social Media Small Business Media 215

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

Agility PR Solutions

FEBRUARY 12, 2023

The word “relationship” is key and core within public relations, yet communicators often overlook forging and nurturing mutually supportive relationships with staff, clients, and the media.

Publicity 184

Publicity Tools Communications Media 184

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives. PR Tips for Small Businesses.

Small Business 158

Small Business Publicity Social Media Web 158

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136