PR in High Definition

FEBRUARY 27, 2023

But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

5W PR

SEPTEMBER 10, 2020

Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. The public outcry was fast and loud. In 2003, the retailer Urban Outfitters agreed to sell Ghettopoly, a parody of Monopoly. Most faux pas are self-inflicted and could have been avoided with some forethought. Pre-Pandemic.

Publicity 128

Publicity Retail Policies YouTube 128

Shift Communications

JULY 10, 2017

When they want information to solve a particular problem, they’ll search for it via colleagues, online search, or reputable sources. Public Relations Channels to the C-Suite. Consider the significant impact that public relations has on all three channels. For example, suppose we want to reach retail executives.

Publicity 132

Publicity How To Retail Engineering 132

Agility PR Solutions

SEPTEMBER 3, 2019

As the days of brick-and-mortar retailers fall increasingly into the past, more and more businesses are turning their attention to setting up online. The post Simple tips to have a good reputation as an online business appeared first on Agility PR Solutions. With an estimated 4.2

Reputation 80

Reputation Retail SEO Social Media 80

Agility PR Solutions

OCTOBER 2, 2018

Kudos to Amazon for making its minimum wage workers’ dream a reality—the retail giant’s newly announced $15-per-hour minimum wage for all employees nationwide accomplishes a goal towards which other retail leaders have only taken small strides.

Reputation 74

Reputation Retail Employee Marketing 74

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? And can you imagine being a retail store without e-commerce capabilities right now? There have been some real reputation losers, along with the occasional tone-deaf message.

Brand 284

Brand Branding Small Business Retail 284

Prohibition

SEPTEMBER 25, 2023

After experiencing significant success in the retail sector, we’ve added to our portfolio further by winning luxury home interior brand, Voyage Maison. ” For more information on our retail PR services, please contact us today.

Brand 62

Brand Branding Retail Reputation 62

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Credibility and trust Inclusion in reputable holiday gift guides can enhance a brand’s credibility and trustworthiness. Many gift guides require high-resolution images for publication.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. It didn’t have to be that way.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Stephen Waddington

MAY 16, 2017

There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations. Public relations is no different. Here’s my take on the current media landscape for public relations practitioners. Media change.

Publicity 119

Publicity Customer Service Community Internal 119

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. Or it could be some or all of these.

Crisis 113

Crisis Digital PR Retail Reputation 113

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. The holiday was tied to an in-store retailer promotion for a Non-Stick Frying pan in the T-fal line.

Social Media 95

Social Media Publicity Media Retail 95

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. It didn’t have to be that way.

Customer Service 156

Customer Service Employee Reputation Leadership 156

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. How to Boost your Direct to Consumer Public Relations Strategy.

Consumer 74

Consumer Publicity Marketing How To 74

ImPRessions - Crenshaw Communications

JULY 7, 2021

We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. PR is about brand reputation and helping companies become industry leaders in their space. This was not new technology and the name was virtually unknown in the States.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. “To Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

APRIL 3, 2019

For a decade sales have climbed along with profits, and its reputation for innovation has flourished. Apple-watchers noted that the decision was apparently sudden, because retail packaging for the second-generation AirPods feature an image of the AirPower mat. In its business and in its PR , Apple has had a golden touch.

Wireless 156

Wireless Privacy Engineering Reputation 156

Prohibition

AUGUST 24, 2023

Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Melissa Agnes

MARCH 12, 2014

It’s no longer sufficient to simply rely on the professionals to defend your reputation. Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel. And it can really boost your reputation.

Report 243

Report Crisis Communications Crisis Management Crisis 243

Agility PR Solutions

MAY 20, 2019

As the retail industry continues its evolve-or-perish journey, Millennials, who are gaining a reputation for being “category killers” across various industries, are starting to wear their hearts on their sleeves—according to new research from retail tech group First Insight, this group is the most likely generation to “flex,” or display, brands to (..)

Trends 73

Trends Retail Brand Branding 73

Solo PR Pro

MARCH 3, 2020

My discussions with one of the world’s supply chain experts — just back from a meeting with colleagues from some of the world’s leading retailers, distributors and manufacturers — paints a picture of unpreparedness and it is no secret to the public at large. These are the times when reputations can be destroyed by shortsightedness.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Prohibition

OCTOBER 12, 2023

In our next episode, we’re speaking with Stephen Waddington, a past-president of the CIPR, a Chartered PR Practitioner and European Digital and Social Media Director of Ketchum Public Relations. We already work with the UK’s largest luxury watch retailer, Watches of Switzerland, on the creation of their podcast.

Brand 71

Brand Branding Marketing Retail 71

5W PR

JUNE 14, 2023

Furthermore, brands can explore retail partnerships to increase distribution. Gathering feedback and testimonials from satisfied customers can further strengthen the brand’s reputation. The post 5 Ways to Market Healthy Snacks appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing Consumer Education Retail 88

David PR Group

MAY 15, 2014

He was rarely seen in public and used private garages whenever he traveled in his chauffeured car. We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation. Stake your claim to your name. This is really basic stuff but it merits repeating. www.davidpr.com.

Reputation 40

Reputation Hotels Crisis Management Google 40

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. African American, 2.6% Asian American, and 5.7% Hispanic American.

Agency 100

Agency How To Survey Employee 100

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Nowadays, it can all be done in the public domain.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

PR in High Definition

MARCH 24, 2021

We’ve already seen a huge number of brands focus comms campaigns on sustainability as it becomes a key pillar in reputation building and shaping, and it’ll be interesting to see what other tech brands have in store this year to tackle the climate crisis. Want to hear more tech news from us? The post What’s trending in tech right now?

Trends 96

Trends Retail Automotive Google 96

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

My agency was lucky in that we had four years under our belt and several ongoing companies as clients – digital versions of media brands and ecommerce portals for known retailers. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills. It’s real.

Agency 220

Agency Retail Reputation Course 220

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Stephen Waddington

JUNE 2, 2018

Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report. However the growth of organisations such as Facebook and data breaches have resulted in increased public scrutiny and calls for regulation. #6 No surprises.

Report 92

Report Trends Retail Marketing 92

Cision

JUNE 21, 2016

“A person can talk about oneself all day long, but creating more tangible evidence of expertise and experience truly sells a person much more quickly and with more ease,” said Courtney Ellett, founder and owner of Obsidian Public Relations. Kerri Guyton is a director of client services at Obsidian Public Relations in Memphis, Tennessee.

Brand 189

Brand Branding Real Estate Tourism 189

Rock the Status Quo

JULY 14, 2015

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Are you giving them enough attention? Read more ).

Retail 100

Retail Customer Service Google Reputation 100

Mark My Words

AUGUST 1, 2022

The Guardian The “Wagatha Christie” trial saw the profiles of Rebekah Vardy and Coleen Rooney rocket, with both able to capitalise going forward – although in very different ways and for markedly different reasons, reputation experts have claimed. But the British public is brilliant at forgiving. Everybody seemed to be on her side.

Reputation 60

Reputation Crisis Management Retail Interviews 60

ImPRessions - Crenshaw Communications

APRIL 6, 2017

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. But the brand’s fast reaction was a timely reminder of the value of a sincere public apology. What was the brand thinking in creating the spot?

Comparison 149

Comparison Fashion Retail Reputation 149

Stuart Bruce

JULY 15, 2014

Lots of new research around at the moment that point to a positive future for the public relations business. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business. Public relations is fast-paced, and things can change quickly. Why is media coverage important?

Print 112

Print Trends Agency Brand 112

ImPRessions - Crenshaw Communications

MAY 19, 2016

Those who labor in public relations should thoroughly think through the potential pitfalls of any campaign, but when orchestrating programs around this holiday, it’s more important than ever to be extra vigilant, as the stakes tend to be high. Being distasteful or disrespectful. Missing the forest for the trees.

Hotels 174

Hotels Retail Creativity Reputation 174