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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?

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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation.

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Condemnation in Public Relations: Crisis Communications Strategy

Ronn Torossian

This can, in turn, cause long-lasting damage to a company’s reputation, especially if the business doesn’t respond to the situation on time or in the right way. That’s why it’s essential for companies to have a crisis communication plan in place, so they’ll be able […].

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Reputation, risk and resilience – the ultimate report

Stuart Bruce

Every year there are a multitude of useful and interesting global reports published about reputation, risk, resilience and trust.

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The Growth PR Playbook

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted.

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Facing the Unexpected: Mastering Crisis Communications | Business Wire

Business Wire

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation.

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Crisis communications: 5 tips for handling reputation management in the digital age

Agility PR Solutions

In today’s fast-paced digital age, where information travels at lightning speed, and the world never sleeps, reputation management has become a critical concern for organizations across the board. As communication professionals, we are tasked with navigating the increasingly complex terrain of crisis communications in the digital era.