Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers

PRSay

This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. Do you think public affairs officers provided technical support?

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. corporate communications Crisis Communications Politics Public Affairs public relations Reputation Management Brexit EU European UnionThe UK has voted to leave the European Union.

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A Former Public Affairs Officer for the U.S. Marine Corps on Why He Pursued His APR

PRSay

Visit this link for more information about the Accreditation in Public Relations process. Marine Corps public affairs conference in New Orleans in 2011. I sat in the audience of roughly 200 Marine Corps public affairs officers and observed a debate on the value of sending them to a newly-formed, yearlong master’s degree program in communications, and if having the APR really added credibility. (No Accreditation in Public Relations Accreditation APR APR Month

Is PR dead… definitely for the 10th time?

Stuart Bruce

was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age. public relations Business corporate communications Marketing Measurement and Evaluation Media Relations Public Affairs Reputation Management SEO

The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO. Reputation: Like A Priceless Asset.

ICCO World PR Report is positive and negative

Stuart Bruce

It reveals an industry where 61% of PR firms are … © Stuart Bruce - ICCO World PR Report is positive and negative was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Report 101

PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice. One of the most alarming is that ‘monitoring and evaluation’ is only looked for by 59% of employers when recruiting for senior public relations roles.

“Chief Reputation Officer”

Reputation Us

Who is in charge of your reputation? If having a good reputation is critical, then who is deputized within your organization to oversee your reputation? RepUs performs the role of the Chief Reputation Officer (CRO) for your organization. We, the acting CRO, collaborate with your organization’s executives to manage and protect your valuable reputation. Assessing (see Reputation Audit) your organization by enhancing a sustainable reputation.

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. Is it ethical for a PR agency to smear a competitor?

So what do you do for a job Stuart?

Stuart Bruce

First Paul Sutton wrote ‘Painting yourself into a corner’ about pivoting his business and following the advice “Carve yourself… Continue Reading → Conference Speaking corporate communications Crisis Communications Measurement and Evaluation PR strategy Public Affairs public relations Reputation ManagementA couple of recent blog posts by people who I admire and respect have made me think about my own career.

The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations.

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Each offers its own nuances, with “public affairs” implying government relations or legislative goals and “corporate communications” referring to all internal and external communications activities as a management function.

PR and social media set for continued growth

Stuart Bruce

Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

PR rising in Africa rising

Stuart Bruce

After a week in Nairobi meeting African PR professionals I believe that Africa can be the next big growth area for public relations. Paul Holmes, founder and CEO of the eponymous Holmes Report, the news, research and insight resource for global public relations, said: “Your ambition shouldn’t be to catch up with the US. The African PR sector consists of six main elements: In-house public relations teams in government and public sector organisations.

Sweden’s PR Disaster with A$AP Rocky

Doctor Spin

Why Public Opinion is Siding with A$AP Rocky. International public opinion is siding with A$SAP Rocky not because they think that celebrities should be treated any differently in the eyes of the law, but because they are sympathetic to his reaction as he was being harassed in the street of a foreign country. And this is why Sweden’s unison no-one is above the law defence has virtually no effect on public opinion. Sweden generally has a good reputation internationally.

53 Communications and Public Relations Jobs Available Now

Media Bullseye

Check out these public relations jobs that have come across our desk recently. Assistant Director, Government Affairs , Johns Hopkins University, Baltimore, MD. Publication Specialist , Southern Nevada Health District, Las Vegas, NV. Vice President, Federal & State Government Affairs , Aircraft Owners & Pilots Association, Washington, DC. Senior Associate Director, Federal Government Affairs , Alzheimer’s Association, Washington, DC.

50 Communications and Public Relations Jobs Available Now

Media Bullseye

Check out these public relations jobs that have come across our desk recently. Public Information Associate , Jefferson County Public Library, Golden, CO – apply by May 21. Public Information Coordinator , State Dept. Senior Public Relations Specialist , American Nurses Association, Silver Spring, MD. Director, Government Affairs , Center for American Progress, Washington, DC. Vice President, Corporate Reputation , Fleishman Hillard, Washington, DC.

What Is Public Relations (PR)?

Doctor Spin

What is public relations (PR)? To add to this already long list, I’ve created a definition which I think work well today: PR (public relations) = strategic communication via owned and earned channels to establish and maintain beneficial relationships with influencers and publics. But instead of talking with what marketers classify as target groups, in communications, we talk to stakeholders and publics. So, What Is Public Relations?

13 Fortunate Truths about PR

PR Matters

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

13 Truths About PR ? How Many Do You Believe In?

PR Matters

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

PR Daily

INKsights newsletter, Reputation Ink. DMEPOS Competitive Bidding Program Education, Schmidt Public Affairs. Social Influencer Program, American Public University System. Back To Whole, Rachel Kay Public Relations. Public Affairs Campaign.

Davos World Communication Forum highlights

Stuart Bruce

This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. For the first panel we found three excellent replacements: Zsuzsanna Beke , Head of Public Relations and Public Affairs, Richter Gedeon Plc. The future of PR panel kicked off with an excellent keynote by Paul Holmes of The Holmes Report who gave an overview of the public relations industry around the world and where he saw its future.

Big Business Must Help Us Heal

ImPRessions - Crenshaw Communications

But it’s now America’s reputation that’s on the line, and the right messaging isn’t enough. There are ways to fight back against malignant propaganda about our institutions through public service campaigns, advocacy, and one-on-one diplomacy.

Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

There are lots of useful public relations and communication news sources one can benefit from across the internet. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market.

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? . We recently had a conversation with a public affairs client.

Q&A with Kivvit CIO Zach Silber on distilling data for their clients

NewsWhip

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications.

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Incoming! How to handle media requests in a crisis

PR Daily

In a crisis, your organization’s reputation is on the line. Reputation can be defined as your stakeholders’ opinions of you. In fact, those outlets are arguably the top priority during the crisis, because they can cause the most damage to your reputation.

Crisis 157

When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills. Senate – not an unusual pedigree for a Public Affairs VP.

Crisis 182

Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Jerry McGuire (1996) – Reputation Management. His bad reputation prevented him from getting paid well and being able to support his family.

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Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. And someone had to expedite the cadence of communications to public officials to near real time. After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically.

The 3 biggest mistakes in most crisis comms plans

PR Daily

The organization’s reputation, maybe even its survival, hangs in the balance. Forgetting what reputation is really about. Everyone knows intuitively that a crisis can hurt an organization’s reputation. Even if its source is external—such as a natural disaster—the organization’s response to the crisis can result in criticism, harming the brand’s reputation. When comms teams think about reputation, they often focus only on the general public and the news media.

Crisis 131

5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Bernays gets top billing as PR’s “father” A nephew of Freud, Edward Bernays (1891-1995) “invented” modern PR and coined the term “public relations.”

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Behind the Headlines With Kathy Jeavons

Cision

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. It’s probably more accurate, though, to say I started five years earlier when I joined the White House Office of Communications as Associate Director for Public Liaison. . What do you hope to accomplish in your new role as senior vice president of public affairs at Story Partners?

Turning a negative perception issue into an opportunity

PR Daily

How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games. It became the foundation for the association’s ongoing approach to communications and public affairs. “We

The 3 biggest mistakes organizations make on day one of a crisis

PR Daily

If the crisis has gone public, you toned to say something within the first hour. Forgetting what “reputation” means. Reputation is no more complicated than that. A crisis is a high-stakes test of the durability of that reputation.

Crisis 163

EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.”

Six social media and digital communications trends for 2015

PR Conversations

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation. Securing a reputation for content leadership. Those who secure a reputation for content leadership will be increasingly valued as influencers and trusted sources.

How to benchmark storytelling, expertise and the latest digital media strategies

PR Daily

SVPs, EVPs, VPs, and directors of: Public relations. Public affairs. Tackle topics such as the changing role of PR, media relations and how to broker exclusives, content marketing, crisis communications and reputation management strategies. You’re a senior communications pro. You see conferences tailored towards pros just getting their feet wet or communicators with only a few years of experience under their belt.

30 jobs in the PR and marketing world

PR Daily

Public relations specialist—Project Management Institute (Pennsylvania). Public affairs manager—WeWork (Florida). Public engagement communications manager—University of Michigan (Michigan). Public relations assistant—Citi Communications (Florida). Public relations assistant manager—UNIQLO Canada (Canada). Public relations coordinator—University of South Carolina (South Carolina). Public relations director—Organic Valley (Wisconsin).

30 jobs in the PR and marketing world

PR Daily

They will have experience developing reputation driving campaigns and managing issues. Public affairs manager—Advocate Health Care (Illinois). Director of public affairs and communications—American Express (New York). Senior manager of brand public relations—The Coca-Cola Co. Public relations director—Western Governors University (Utah). Director of external affairs—One Earth Future Foundation (Colorado).