Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Humans are visual learners.

Infographics 153

Infographics Travel Product Launch Video 153

NewsWhip

AUGUST 17, 2023

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Source: Ragan Communications, Communications Benchmark Report 2021. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 90

Mobile Transportation Automotive Policies 90

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Last year, the company reported that the holiday season drove record revenue of 10% comp growth. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2.

Examples 116

Examples Energy Retail Product Launch 116

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. Where does the time go?

Analytics 71

Analytics Report Technology Pitching 71

PR Fuel

MAY 24, 2022

The first step to writing an effective press release is keeping it short. Write a Compelling Headline. This helps the reporter to follow up if necessary. If your release is about an event, a product launch, or some research, for example, it will be hard to get your point across without these added in. Follow Up.

Writing 72

Writing Product Launch Infographics Pitching 72

PR Fuel

NOVEMBER 11, 2021

A press release refers to written communication that reports news related to an organization. The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Writing effective press release headlines and content can help capture the interest of both your audience.

Advertising 96

Advertising Advertising Writing Product Launch 96

PR Fuel

AUGUST 27, 2020

If you can reasonably expect 10,000 people at the event, don’t try to impress a reporter by promising 50,000 attendees. Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. They can also target specific reporters or publications. Now You Know!

Nonprofit 88

Nonprofit Local Writing Examples 88

Sword and the Script

MAY 16, 2020

Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 170

Survey Media Relations Pitching Media 170

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories. When writing that quarterly PR plan, make sure to consult the marketing ed-cal for holidays around which to build visibility activities, making sure to coordinate with marketing campaigns.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The best rule, of course, is to slightly underpromise and overdeliver — in writing. The unprepared spokesperson. .

Media Training 249

Media Training Policies Agency Interviews 249

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Finish this sentence: If I am not reporting, I am …. How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user?

Meeting 92

Meeting Transportation Media Journalism 92

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. Earned media is more difficult to obtain because it’s up to a reporter or editor to decide if you’re doing something newsworthy.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. The end goal of a press release is having journalists write about your news.

Product Launch 93

Product Launch Social Media Newspapers Writing 93

ImPRessions - Crenshaw Communications

JULY 10, 2017

Unless it’s an editor’s specific job to report on moves or changes to the corporate org chart, he won’t appreciate you clogging an in-box with pitches. Developing that nose for company news that has external relevance can be key for gaining an audience with a specific reporter. A frivolous or irrelevant product.

Pitching 170

Pitching Media Product Launch Agency 170

Barokas

JULY 6, 2020

One way to support this is approach is by asking your investors for introductions to reporters with whom they have a relationship. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. What misconceptions do startups often have about PR?

Consumer 131

Consumer Product Launch Agency Sports 131

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. For example, the product launch sits with let’s say brand Y.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PR Fuel

JANUARY 24, 2022

Use press releases to spread awareness for a product launch or an important business milestone. The success of your PR campaign largely depends on your press release writing talents. Write your press release with a strong news angle to make it more eye-catching. Let’s Help You Create Impactful PR Campaigns.

Creativity 103

Creativity Data Measurement Product Launch 103

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 59

Writing SEO Google Local 59

OnePitch

MAY 3, 2022

Our guest on the podcast this week is Tom Matsuda , a fintech reporter at The Block. As a fintech reporter, Tom covers crypto wallets, Asia, and investments. Prior to The Block, Tom reported on neobanks, payment firms and blockchain startups for Sifted. What He Writes About. [00:02:10] 00:02:10] BB: Oh, sunny, sunny.

Banking 52

Banking Product Launch Pitching Interviews 52

PR Fuel

DECEMBER 2, 2020

For example, if you have launched a gadget, find a notable tech writer. If you’ve hosted a charity event, find a Human Interest reporter. Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. It might need to have that expert touch with writing.

Pitching 67

Pitching Writing Product Launch Blogging 67

NewsWhip

MARCH 10, 2021

This narrative appeared twice in the top ten, with VegNews also writing about Snoop Dogg, albeit with a tenth of the engagement. Gardein’s top article came in the form of a new product launch, with their meaty soups garnering almost 20k engagements via a VegNews article.

Company 78

Company Marketing Product Launch Viral 78

OnePitch

JANUARY 10, 2023

So, it’s not really about trying to write a clever like subject line or like a clever pitch note. “I If you’re going to write a long letter, no one’s going to read it.”. But like every reporter, I get more volume to respond to. I think it helps to be short and to the point. ES: Please, stop at one.

Pitching 75

Pitching Financial Video Product Launch 75

OnePitch

JULY 12, 2022

Our guest today on Coffee with a Journalist is Jae Thomas , a shopping reporter at Mashable. Jae covers kitchen goods, pet products, and fitness gadgets. If I spent all day looking at those, it would literally take me all day, and I wouldn’t be able to write anything. I can’t open every email. 00:14:50] JT: Yes.

Pitching 52

Pitching Product Launch Writing Course 52

PR Fuel

DECEMBER 21, 2020

It could be a product launch, hiring a new CEO, etc. When you promote an event such as a product launch , you want to send out the information with plenty of time for them to react. That’s a three-day backlog of emails that the reporter must go through on Monday. When Is Best Time to Send a Press Release?

Product Launch 52

Product Launch Analysis Report Interviews 52

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the past few years, we’ve reported to a lawyer-turned-retail-company COO (with amazing publicity instincts); a style entrepreneur who always took our lead; and a marketing MBA who struggled to understand why sales promotions weren’t mediaworthy. But things can change over time. Tie PR to business goals. Celebrate success.

Agency 120

Agency How To Product Launch Internal 120

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation.

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

AUGUST 17, 2018

But the fact is that there are numerous avenues to explore even with the most lukewarm of earnings reports. Two key items worth revisiting include product launches and strategic partnerships. Package up this data along with earnings results and your pitch will practically write itself. Compare the competition.

Pitching 83

Pitching Product Launch Data Measurement 83

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. No one wants to scour the internet for usable images for a company they’re trying to write about. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

Presspage

NOVEMBER 20, 2018

With a 24-hour news cycle, citizen reporters breaking news on a regular basis, and “fake news” headlines capturing more attention than the truth, brands are fighting not just within their industry or region for the attention of their audiences but across categories. New Era, New Responsibilities.

Brand 60

Brand Branding Journalism Product Launch 60

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. The next time you launch a new product feature, add FB Live to your list of tactics.

Facebook 175

Facebook Community Advertising Advertising 175

Rock the Status Quo

AUGUST 15, 2014

It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity.

Pitching 272

Pitching Viral Interviews Education 272