ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. PR must communicate values, not just message points.

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5W PR

MARCH 21, 2024

As the world around us continually changes, people find themselves drawn to new trends, from the mindfulness practices they adopt to the plant-based diets they try. If anyone has been wondering where all the different trends are coming from, the answer is actually fairly simple. These steps create an image of more than just a brand.

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Prowly

DECEMBER 19, 2023

While the integration of AI is starting to reshape the way PR operates, there’s a growing need for even more meticulous personalization. However, […] The post Top PR Trends and Predictions for 2024 appeared first on Prowly Magazine.

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ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

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ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

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Agility PR Solutions

APRIL 1, 2024

While it can be difficult to figure out best practices and understand which technologies and industry shifts have real […] The post Unpacking digital platforms, multimedia engagement, and other key PR trends appeared first on Agility PR Solutions.

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HMA Public Relations

FEBRUARY 8, 2024

Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post. From improved crisis response to the return of in-person events, Alison Bailin unpacks the findings from the latest Global Comms Report.

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Agility PR Solutions

FEBRUARY 4, 2024

As we embark on the new PR voyage of 2024, let’s explore the trends that are reshaping the landscape. A personalized expedition Our journey begins with a shift towards […] The post Charting a course through PR trends in 2024: Setting sail for success appeared first on Agility PR Solutions.

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Agility PR Solutions

FEBRUARY 28, 2024

This year’s annual What’s Trending in Nutrition survey of 564 registered […] The post New PR industry survey reveals top nutrition trends for consumers in 2024 appeared first on Agility PR Solutions.

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Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. 74% of PR pros report an increase in work quality when using AI.

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Prowly

DECEMBER 30, 2020

As the novel coronavirus continues to spread, a few customer behavior trends have grown out of the pandemic, changing everything for enterprises and their customers. What does this mean for PR professionals like yourself? For one, companies need a robust communication strategy that acknowledges these changing trends.

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Prowly

DECEMBER 7, 2021

The post 6 PR Trends That Are Ready To Be a Big Deal in 2022 appeared first on Prowly Magazine. It’s that time of year when the countdown to a New Year has everyone in the mood for summing up the last twelve months and making predictions about the next twelve.

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Prowly

JANUARY 16, 2023

In this chat, we’ll talk with CEOs and PR experts about the latest trends, anti-trends and challenges in PR, and also discuss how to navigate them. The post Prowly #PRChat with CEOs and PR experts about PR trends and challenges in 2023 appeared first on Prowly Magazine.

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Agility PR Solutions

JUNE 5, 2022

A recent survey revealed that 73 percent of PR professionals don’t believe the term “public relations” will describe the work that needs to be done in 5 years, suggesting the industry’s continuous transformation. The post 5 PR trends to watch throughout 2022, according to global PR experts appeared first on Agility PR Solutions.

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Agility PR Solutions

JANUARY 4, 2022

With more e-commerce businesses moving online than ever before and a digital world growing at a rapid rate, 2022 is sure to be a busy year for PR professionals. The post 10 global PR trends to look out for in 2022 appeared first on Agility PR Solutions. From COP26’s impact on the future of […].

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Agility PR Solutions

AUGUST 16, 2022

These created new trends across […]. The post 9 social media trends to improve your PR strategy in 2022 and beyond appeared first on Agility PR Solutions. Most social media companies had to adjust their technologies and algorithm to meet the new demands.

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5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

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Agility PR Solutions

MAY 8, 2023

With the rise of social media and the ever-growing importance of data analytics, PR professionals must stay in touch with the latest trends and technologies to stay relevant and to help the companies that they […] The post 7 important PR trends to watch in 2023 and beyond appeared first on Agility PR Solutions.

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The Hoyt Organization

SEPTEMBER 8, 2023

Our world is always changing, and so is PR. Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image.

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Prakkypedia

JANUARY 8, 2023

PR Daily has a terrific list of predictions (and a lot of humour in the article). Over at the Meltwater blog, there’s agreement with PR Daily that influencers continue to be important and PR practitioners must maintain influencer awareness and good relations. And Twitter is … whatever Twitter is now. -PR

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ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Each is relevant fodder for PR teams looking to take advantage of their clients’ expertise as thought leaders. What should PR pros anticipate within cybersecurity landscape in the next year? IoT’s vulnerability will take center stage.

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ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Each is relevant fodder for PR teams looking to take advantage of their clients’ expertise as thought leaders. What should PR pros anticipate within cybersecurity landscape in the next year? IoT’s vulnerability will take center stage.

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Agility PR Solutions

JUNE 19, 2023

PR professionals must prioritize crafting authentic human narratives to establish deeper connections with their target […] The post 7 important PR trends driving the industry forward in 2023 appeared first on Agility PR Solutions. Traditional press releases alone are no longer sufficient.

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Agility PR Solutions

JANUARY 26, 2021

The post 6 trends that will impact the PR profession in 2021 appeared first on Agility PR Solutions. Mandated closures, concerns over the virus, and other factors led to an increase in ecommerce adoption, a rise in the use of technology to stay connected, and nearly brought […].

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Communications Conversations

SEPTEMBER 29, 2020

And, all that has big ramifications for those of us in the PR industry. Today I thought I’d take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years. Trend #1: Newsrooms are more barren than ever. That trend will probably continue.

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ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends.

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ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

What can PR professionals expect in 2018? Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content.

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Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. Not only did we witness numerous crises and campaigns, but also several new trends emerged. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. Closer link between PR and Marketing. Conclusion.

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Agility PR Solutions

NOVEMBER 10, 2020

Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. The post Marketing and PR trends that are impacting the Fintech industry appeared first on Agility PR Solutions. Consequently, the consumers’ growing […].

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Agility PR Solutions

DECEMBER 8, 2020

And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position. The post 4 consumer behavior trends PR pros should know for 2021 appeared first on Agility PR Solutions.

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ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills.

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5W PR

JANUARY 16, 2020

Today, PR requires listening to constituencies, analyzing, and interpreting their views and behaviors. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Niche Targeting. Live Streaming.

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Agility PR Solutions

NOVEMBER 21, 2022

The post 7 top fashion PR and marketing trends for 2023 appeared first on Agility PR Solutions. One of the contributing factors is the rise of digitization, which was brought on by the Covid-19 pandemic. People could no longer shop in their favorite stores, so they turned […].

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Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. 74% of PR pros report an increase in work quality when using AI. Chances are you’ve got a lot on your plate.

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Agility PR Solutions

JUNE 7, 2021

Like virtually every other industry, the COVID crisis shook PR to its core—and created a new landscape for business and communications that will likely persist for many years to come. The post New Plank Center research identifies top PR trends and challenges in a year of continuous crisis appeared first on Agility PR Solutions.

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Agility PR Solutions

OCTOBER 20, 2020

The post The maturing of social media, and other PR power trends appeared first on Agility PR Solutions. Launched in the 1970s by the University of Illinois through an extension of what was called the PLATO system, social media has since exploded and matured to become a favorite platform today of Gen Zers and millennials.

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Agility PR Solutions

MARCH 9, 2020

We tend to think of PR as something that’s limited to big business and multinational companies, but it’s an important aspect no matter how small or niche your company is. In fact, PR might be even more important for niche businesses where customer bases are more limited and there isn’t the same level of exposure. […].

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