ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Positive press drives SEO. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

DECEMBER 26, 2017

Search marketing and SEO statistics. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. . Search Marketing and SEO Statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 13, 2022

Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. B2B Sales Cycles Require 27 Interactions both Digital and Human [Study].

Blogging 155

Blogging B2B Software SEO 155

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. As you are vetting the sites that you want to reach out to, consider whether it makes sense to pitch your new page. Strategy #6 Pitching as a Resource. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Always link to the professional page of the person you’re pitching (or your own personal page if you’re pitching yourself).

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. What does that mean in the context of the Backlinko study?

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

MARCH 3, 2020

As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. 6) Quick hits in PR technology. Try our services.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

Technology 169

Technology Publicity Software Pitching 169

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.

How To 71

How To SEO Google Examples 71

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Positional is now live!

Internal 62

Internal International Insurance Insurance 62

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

Buzzstream

JANUARY 23, 2024

Either way, you’re building links naturally, buying links, or an agency pitching links, you probably don’t need any many links as you think. This search traffic study from Ahrefs , among others, shows a positive correlation between the number of referring domains and search traffic. The quantity of links is a worthless metric.

SEO 83

SEO Google Analysis Examples 83

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To SEO Google Pitching 62

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople.

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

Buzzstream

APRIL 8, 2024

With a PR strategy designed to support wider communication and SEO objectives, it was important for Motorpoint to find a way to scale up outreach while ensuring that PR efforts remained as impactful as possible. While weather-related content tends to perform well, time is of the essence when sharing it with the media.

Pitching 78

Pitching Data Examples Retail 78

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Because you have extra budget to spend on sponsored content, you have all the control. But what are its drawbacks?

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

APRIL 4, 2017

As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. This study was conducted by email in June 2016.

B2B 63

B2B Study Marketing Survey 63

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To Google SEO Pitching 62

Sword and the Script

JANUARY 14, 2017

Don’t miss these posts: How PR can Put the Search Back in SEO [UML]. Paid Social: Cliff Notes to 3 Social Media Studies. Trust Economy: Summaries to 4 Content Marketing Studies. 2) Best to Pitch in the Morning says Reporter Survey. Cassidy writes: “A study by Hubspot and Outbrain offers data about what’s working now.

B2B 60

B2B Pitching Survey Study 60

Stern + Associates

JULY 21, 2023

It goes beyond the brand visibility aspect of SEO, which primarily focuses on improving a brand’s visibility in search results. It reveals audience social sentiments toward your brand Studies sugge st that online users are more likely to leave a negative review than a positive review on social media.

Digital PR 62

Digital PR SEO Engineering Social Media 62

PR in High Definition

JUNE 28, 2022

Adding to this, they’re completely inundated with emails and pitches. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered. SEO : Tying into the above point, nailing search engine optimisation (SEO) is crucial.

Reputation 62

Reputation Media SEO Case Study 62

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. In a 2018 study by TrustRadius, 75% of respondents said they used info from third-party sources (analyst reports, independent media news, and consultants) to make their decisions.

Advertising 178

Advertising Advertising B2B Reputation 178

Critical Mention

MAY 31, 2019

Using search tools like SEMRush or Keyword Planner are great ways to achieve this goal by allowing you to conduct an SEO audit of your site and analyze your competition. . Pitching your product to these top domains that have high organic traffic is a surefire way to achieve backlinks. Create a targeted meta tag. Until next time!

SEO 102

SEO Film Advertising Advertising 102

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. Ignore SEO at your peril. But it isn’t usually quite so simple.

SEO 178

SEO Storytelling Product Launch Measurement 178

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece.

Pitching 62

Pitching Mobile Examples Study 62

The Proactive Report

JULY 20, 2016

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. And pitch content to influencers other than the mainstream media. So it seems that PR is actually the perfect solution for SEO.

Google 100

Google SEO Study Digital PR 100

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Infographics also offer SEO opportunities for both the news outlet and the sponsor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 95

Survey Industry Leadership Study 95

Landis PR

FEBRUARY 28, 2022

PowerPoints can become blogs; press releases can become articles; new business pitches can become case studies for other clients – its content reincarnated. . SEO for Yourself . The rules of SEO are constantly evolving – for greater insights, check out articles for SEO-dedicated companies like Moz and SEO Hacker.

Web 59

Web SEO Case Study Writing 59