5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. Giveaways and Product Samples. Live Events. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

PRSay

AUGUST 9, 2019

But there are two strategies that were effective yesterday and today that will also endure well past your retirement. I’m not saying that press release SEO, Facebook pages or Snapchat strategies are bad. A PR “strategy” that relies on a particular channel or platform is not a strategy at all. That’s hard, you say?

Strategy 132

Strategy Newspapers Facebook Google 132

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Journalists already have to juggle and master information management – especially when you consider that many are receiving over 100 pitches a day. Watch word counts.

Pitching 54

Pitching Media Media Relations Writing 54

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

Prohibition

JANUARY 6, 2023

A strong video marketing strategy will help your brand tap into new, previously unengaged audiences and unlock real potential for your campaign. In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Presspage

APRIL 15, 2019

You’ve heard of SEO. Well, now is the time to embrace and engage with Search Engine Optimization: it is no longer a niche, technical topic, but a core foundation for your PR and business strategies. Search Engine Optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings.

SEO 60

SEO Engineering eBook Google 60

Remote PR Jobs

SEPTEMBER 25, 2023

Many startups make the mistake of not considering public relations in their strategies as they move out of the blustery launch period and start the long grind toward profitability. It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Improve your SEO.

Publicity 100

Publicity Marketing Pitching Google 100

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts.

Writing 203

Writing Blogging Pitching Content Marketing 203

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 26, 2017

Search marketing and SEO statistics. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. . 61% of reporters prefer pitches in the morning, 30% in the afternoon, and 9% in the evening. Search Marketing and SEO Statistics. 15) Still got it.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. But this is SEO, not digital PR. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.” And optimising a site for a specific link-building strategy? You need an SEO professional.

Digital PR 83

Digital PR SEO Engineering eBook 83

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Given this, I sometimes feel the pendulum has swung too far in the strategy direction. So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Positive press drives SEO. We help build and manage reputations.

SEO 227

SEO Agency Reputation Policies 227

ReimaginePR

SEPTEMBER 26, 2016

So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s the radically simple truth: Your content marketing strategy must be completely centered on the customer. Win at SEO.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. The tactics may overlap, but the overall strategies are unique.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

JULY 24, 2019

Once you review the content you already have, you can forge ahead using this checklist of strategy items. Early content strategy goals can include brand awareness, engagement, developing SEO clout, and increasing your brand’s social following. Analyze your benchmarks and set new goals. Create an approval workflow.

Strategy 111

Strategy Content Marketing Measurement SEO 111

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. There’s incredible value from an SEO-perspective .

Content Marketing 86

Content Marketing Pitching How To Marketing 86

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy.

Analytics 170

Analytics Tools Social Media Trends 170

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Nothing surprising to us.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. It’s just as critical as tech SEO, probably more so in many cases.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.)

Tools 71

Tools SEO Analysis Google 71

Buzzstream

JULY 7, 2021

The Strategy. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies. Strategy #1 Unlinked Mentions. Strategy #1 Unlinked Mentions. The first branded strategy identified unlinked mentions of Truliant. Strategy #2 Broken Links. This strategy is tough.

Case Study 113

Case Study Study Strategy Leadership 113

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Buzzstream

APRIL 8, 2024

With a PR strategy designed to support wider communication and SEO objectives, it was important for Motorpoint to find a way to scale up outreach while ensuring that PR efforts remained as impactful as possible. Here are two real examples of campaigns that BuzzStream helped our campaigns.

Pitching 77

Pitching Data Examples Retail 77

Onclusive

MAY 19, 2022

By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications and reporters we want to focus on moving forward. more traffic than no mentions.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications and reporters we want to focus on moving forward. Brand headline inclusion and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . You have the freedom to choose your messaging, shape the narrative , and decide when and where it can appear.

Advertising 334

Advertising Advertising B2B SEO 334

Critical Mention

JANUARY 8, 2019

In an extremely competitive market with so many ways to communicate, developing a unique PR strategy is no easy task. We have outlined seven ways to create a unique PR strategy that will help you stand out from the crowd! By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.)

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.)

Tools 62

Tools SEO Analysis Google 62

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. In our conversation, we discuss strategies that work (or not) and how you should think about your link building in 2024. The free tool or freemium model in SaaS is an effective link building strategy. When pitching, never lie. Stay genuine.

Google 71

Google SEO Tools Pitching 71

Stern + Associates

JULY 21, 2023

It goes beyond the brand visibility aspect of SEO, which primarily focuses on improving a brand’s visibility in search results. Digital PR contributes toward that, but it also encompasses social media marketing, influencer marketing, and other strategies that can help to generate positive publicity for a brand.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

Technology 170

Technology Publicity Software Pitching 170

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JANUARY 3, 2024

While both disciplines contribute to an organization’s overall success, they differ significantly in their objectives, strategies, and day-to-day activities. Pitching story ideas to journalists to secure media coverage. Optimizing online content to improve visibility on search engines through SEO.

Marketing 78

Marketing Engineering Reputation Product Launch 78