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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Half of all US adults like getting news (at least sometimes) via social media posts, according to a Pew Research Center survey.

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout.

Local 292
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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

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Ask Your PR Agency for a Story, Not a Press Release

Polaris

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids.

Agency 100
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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. New York Times.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

Cision’s 2018 State of the Media report surveyed 1,355 journalists around the world about various media-related issues and one of the takeaways is that reporters and editors do believe multimedia, especially video, will become a bigger part of their jobs. Send More Multimedia in PR Pitches. Use Multimedia to Tell a Better Story.

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Why Harry and Meghan might be the next Bill and Melinda Gates

Mark My Words

We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. His pitch – sheltering his wife and kids from racism and sexism – will reach younger audiences so well.” The Netflix audience is younger, more diverse and far more woke than the average UK media outlet. “I