ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Barokas

DECEMBER 18, 2018

Whether it’s a product launch, funding news or a data report, most client announcements follow a similar trajectory: draft pitch, revise pitch, spend countless hours pitching, revise pitch again, pitch some more, receive coverage. What song gets you into the Pitch Zone?

Pitching 60

Pitching Product Launch Report Data 60

ImPRessions - Crenshaw Communications

APRIL 9, 2019

However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. Breaking: Journalists want to report news.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Sword and the Script

MAY 16, 2020

Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. 2) Volume of PR pitches received. 3) Best medium for PR pitches. 4) How long should pitches be?

Survey 170

Survey Media Relations Pitching Media 170

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 28, 2020

Make your pitch schedule timely. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .

Strategy 287

Strategy Media Measurement Product Launch 287

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. Keep pitches tight and on topic, and work to serve reporters’ needs. Be honest and realistic. Target your media outreach.

Product Launch 195

Product Launch Pitching Meeting Conference 195

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Dos and don’ts for holiday media pitching. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. Source: Ragan Communications, Communications Benchmark Report 2021.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Make life easy for reporters at CES. Standing out from the crowd should be as easy as knowing reporters’ beats and giving them story fodder they can use. ” Know that you can still interest reporters once the show has started. You can even pitch media once CES has ended. Then, it’s all over.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. Still others bring in the PR firm too soon.

Agency 205

Agency Pitching Internal International 205

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive?

Media Relations 107

Media Relations How To Media Pitching 107

OnePitch

JANUARY 10, 2023

During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches. 00:04:18] BB: Okay, so back to the pitch question. 3 Elements of a Pitch. [00:08:27]

Pitching 80

Pitching Financial Video Product Launch 80

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient research. It takes talent, and we’re proud of that. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Rock the Status Quo

AUGUST 15, 2014

It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. “ What’s wrong with this pitch? Tacky and tasteless. ” Very true.

Pitching 272

Pitching Viral Interviews Education 272

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What is ESG Reporting? ESG (Environmental, Social, and Governance) reporting involves disclosing an organization’s performance in these areas.

Viral 52

Viral Crisis Communications SEO Reputation 52

OnePitch

MAY 3, 2022

Our guest on the podcast this week is Tom Matsuda , a fintech reporter at The Block. As a fintech reporter, Tom covers crypto wallets, Asia, and investments. Prior to The Block, Tom reported on neobanks, payment firms and blockchain startups for Sifted. His Thoughts on Pitches. [00:03:50] 00:03:50] BB: Agreed.

Banking 52

Banking Product Launch Pitching Interviews 52

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Being Lazy with List Prep Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. This can mean giving the reporter some fresh data or insights for the story, or even additional resources at the company.

Media Training 249

Media Training Policies Agency Interviews 249

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. But the fact is that there are numerous avenues to explore even with the most lukewarm of earnings reports. Compare the competition.

Pitching 83

Pitching Product Launch Data Measurement 83

Bianchi Biz Blog

SEPTEMBER 7, 2021

Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user?

Meeting 90

Meeting Transportation Media Journalism 90

Konnect Agency

JULY 6, 2022

This year, 37% of US shoppers plan to buy holiday gifts earlier to take advantage of sales starting as early as July, according to a recent Salesforce report. Landing top-tier press around the holiday season goes beyond a beautifully written pitch and a client’s innovative product. Think Outside of Traditional Pitching.

Agency 52

Agency Print Pitching Product Launch 52

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Beyond laying a foundation with media, it’s also vital to acknowledge the reality of CES for the reporters covering the show. While buried in a deluge of pre-show CES pitches, a journalist’s response to you might not be immediate.

Automotive 74

Automotive Mobile Technology Resources 74

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Knowing when and how to pitch media members is key to securing coverage. Additionally, they’ll also provide you with analytic reports to gauge the success of your press release. Create a Media List.

Product Launch 104

Product Launch Social Media Newspapers Writing 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. When does the team put out a press release? These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

PR Fuel

JANUARY 24, 2022

Use press releases to spread awareness for a product launch or an important business milestone. Your pitch has to stand out since journalists get many of them. You should also come up with a report that highlights the campaign’s key performance indicators and objectives. Draft an Eye-catching Press Release.

Creativity 111

Creativity Data Measurement Product Launch 111

Shift Communications

NOVEMBER 16, 2016

If a client doesn’t have the luxury of a customer willing to speak on their behalf, a good place to start is focusing on vertical beats instead of the usual tech reporters. That’s why it’s important to set realistic goals and expectations for product launches. Emily Adams. Account Manager.

B2B 60

B2B Media Automotive Pitching 60

PR Fuel

OCTOBER 19, 2021

Only share a press release if you have something to report that may interest people. Do you have an upcoming product launch of an innovative product? A product launch may seem exciting to you, but it is not newsworthy if your product is the same as millions of other products on the market.

Writing 52

Writing Product Launch Storytelling Pitching 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. We have one client who insists on email updates, one-on-one calls with account leaders and monthly in-person meetings (with no cellphones!).

Skype 136

Skype Conference Agency Product Launch 136

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g., Be prepared.

Print 60

Print Product Launch Fashion Report 60

Solo PR Pro

NOVEMBER 6, 2018

This includes staffing changes, product launches, expansions, partnerships and more. Metrics and reporting. Establish how often you will report on progress towards goals. It is important to identify who will be responsible on the client side for the tasks that you need to accomplish. News and events. Meeting schedule.

How To 49

How To Trade Shows Meeting Product Launch 49

Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. Inquire about their media contacts and the strategies they employ to pitch stories and secure placements. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” Unlike in the U.S.

Pitching 36

Pitching Transportation Conference Report 36