PRSay

MARCH 30, 2018

Facebook is an easy target right now. But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career. I’m not predicting they won’t recover from the #DeleteFacebook rebellion.

Facebook 92

Facebook Newspapers Google Strategy 92

Sword and the Script

MARCH 19, 2019

She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. It’s now about identifying a specific target, understanding their motivations, and serving up the right messaging at the right time using the right tactic. And there is no longer a silver bullet. Marketing with a quota.

Marketing 70

Marketing Measurement Analysis Data 70

Mark My Words

APRIL 18, 2018

The value of social is often oversold by digital agency types, as if pumping out content on facebook will be the sole silver bullet. Greggs, a brand with a similarly no-nonsense proposition to the pub chain, has developed a playful tone on twitter (their account has 140k followers, whereas the now defunct Wetherspoons had only 40k).

Social Media 60

Social Media Media Viral Twitter 60

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. If you don’t have Google Analytics access already, make the case for getting it setup now for 2016 benchmarking! It’s a measurement dashboard from our own Chris Penn that you can download and use now for the low price of $44. How do you make the most of that data?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. By Liam FitzPatrick, FCIPR. What we do is actually very simple. Be pragmatic about what to do.

Employee 103

Employee Communications Internal International 103

Presspage

SEPTEMBER 5, 2017

So when we came across PressPage, that really was when the lightbulb went off and we said - we have this idea for content, and now we have an easy to use, attractive looking digital platform for our newsroom. So we now share those stories as well. There’s no silver bullet to what kind of story does well.

Healthcare 137

Healthcare Journalism Local System 137

Beyond PR

APRIL 19, 2018

Unfortunately, influencer marketing isn’t a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. People have the power now. Now, it might work, but usually, it doesn’t, unless you have a really, really broad audience for your goods and services.

Video 63

Video Marketing Creativity Consumer 63

Waxing UnLyrical

MARCH 12, 2014

No matter how old you are, it should be clear by now that there are certain things that are “quintessentially Internet” – that is, they belong to the people who were raised on the Internet, in all of its omnipresent glory. Guest Post by Adrienne Erin . Memes are one of those things. Image: Retis via Flickr, CC 2.0.

How To 76

How To Marketing Viral Community 76

Waxing UnLyrical

JANUARY 24, 2013

There is no silver bullet, but we can provide some examples, based on recent experiences. If you are willing to adapt and embrace big data, you can innovate your programs and add value now and in the future. It refers to the ability to collect large sets of complex data that are normally difficult to filter.

Big Data 92

Big Data Data Publicity Analytics 92

Beyond PR

MAY 12, 2017

The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this data. You have to start now, even if it is to just collect the data required to build out these forms of measurement. There is no silver bullet for assembling an effective attribution model,” Eubanks said.

Measurement 45

Measurement Data Marketing Analytics 45

Shift Communications

MARCH 10, 2016

Providing quality content centered on your now-defined key messages leading up to SXSW establishes your client as a thought leader and someone to watch during the busy festival week. Unfortunately, there is no silver bullet to brand engagement at a large industry event, and SX is no different. What worked?

How To 60

How To Film Conference Guidelines 60

Waxing UnLyrical

APRIL 20, 2016

Although there is no “silver bullet” for influencer engagement, here are the 4 secrets to influencer engagement that every marketer should know: 1. This rule should motivate you to start engaging with influencers now. Guest Post by Jordan Feise. [Ed: Influencer marketing has officially gone mainstream.

Enterprise 40

Enterprise Strategy Marketing Brand 40

Ishmael's Corner

MAY 19, 2015

Pete Lewis (previously wrote for Fortune and The New York Times; now a novelist and freelance writer). There is really no silver bullet. The person that I interview knows I’m interested. Does that always work? But it works more often than not. I make a list of questions beforehand. The list is very, very, very long.

Storytelling 60

Storytelling Interviews Software Industry 60

Ishmael's Corner

MAY 5, 2015

Pete Lewis (previously wrote for Fortune and The New York Times; now a novelist and freelance writer). There is really no silver bullet. The person that I interview knows I’m interested. Does that always work? But it works more often than not. I make a list of questions beforehand. The list is very, very, very long.

Interviews 60

Interviews Storytelling Software Engineering 60

prTini

SEPTEMBER 13, 2016

There’s no shortage of time management resources; however, there’s no silver-bullet solution. And as a result, there are now bigger spaces of time available in my schedule. Instead, I now set my alarm 20 minutes earlier and have time blocked to read it first thing. Starting the Process. What do I need to do?

Google 28

Google System Meeting Resources 28

NewsWhip

JUNE 10, 2021

And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? I landed at Samsung about three and a half years ago doing reputational risk, and that pivot has been interesting because now I moved out of the kind of planning scenario testing phase into more of the real time, truly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult.

Brand 246

Brand Branding eBook Leadership 246

Waxing UnLyrical

OCTOBER 5, 2016

A1 I was PR & IR Director @ F500 & ‘KNEW’ there was value in #PR & Media Relations & now I KNOW! A2 Silver bullet. I remind pros that silver bullets only (allegedly) work on Zombies & Werewolves -this is neither! #measurePR #amecmm. Chip Griffin (@ChipGriffin) September 8, 2016.

Measurement 77

Measurement Analysis Tools Agency 77

PR in High Definition

NOVEMBER 23, 2016

As a mother of three teens – all of whom are sadly too old for Harry Potter now – I I have learned to have very low expectations of any Christmas gifts. At Christmas, I often get the cheap perfume or slippers, but every now and then, I am bowled over by something so very thoughtful and personal. What do they read?

Big Data 63

Big Data Financial Data Fashion 63

Norton's Notes

SEPTEMBER 25, 2015

To simply hear how Uber had focussed on growth in the various cities across the world was captivating – we were even told about Uber’s close examination of the food delivery market which will be creating a whole host of new problems for them as they have now decided to pilot moving into this space. Themes in Growth Hacking.

Marketing 28

Marketing Employee Wikipedia Data 28

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication Now that we have defined what mass communication is, it's important to break down the types that we currently have. Books and other literature were now mass-produced faster and quicker than ever before, and with printed Bibles, more people than ever before had access to religious texts.

Ethics 52

Ethics Communications Print Television 52