Bianchi Biz Blog

JULY 10, 2023

I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. I get a lot of “Write about this startup!”

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 84

Automotive Report Meeting Radio 84

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Blind pitches on a subject I don’t cover.

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists.

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs. Twitter: [link].

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

OCTOBER 24, 2022

Our newspaper ended up winning an award for our reporting. In my role today, the most fun stories I get to write come from test-driving trucks. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer. What advice do you have for PR people that want to pitch you?

Meeting 59

Meeting Automotive Transportation Newspapers 59

PRSay

JANUARY 18, 2018

In France, I understand the gist of a newspaper story. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. Today, when you sit at your desk to write something, you will use many words with Latin roots. Conjugated verbs. Language is everything.

Storytelling 146

Storytelling Tools Newspapers Pitching 146

Cision

AUGUST 17, 2016

I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. But I’ve already covered writing killer headlines , make-’em-move calls to action and juicy quotes. Distribution.

Newspapers 144

Newspapers Writing Strategy Pitching 144

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. What advice do you have for PR people that want to pitch you? Y ou can follow Bob on social media on Twitter & LinkedIn.

Automotive 81

Automotive Engineering System Media 81

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

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Pitching Journalism Video Advertising 174

Bianchi Biz Blog

DECEMBER 7, 2020

I also write about mobility and transportation topics, including pedestrian safety. If a story topic interests me, I expect I will report and write a better story. I got my start at my high school newspaper and was the editor of my college newspaper, The Daily Athenaeum at West Virginia University.

Automotive 56

Automotive Report Meeting Transportation 56

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. Rapid Fire Round.

Pitching 0

Pitching Training Media Relations Newspapers 0

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. I had my first staff byline at a small Connecticut newspaper in 2001. What advice do you have for PR people that want to pitch you?

Meeting 94

Meeting Transportation Media Sports 94

PRSay

JANUARY 16, 2018

In France, I understand the gist of a newspaper story. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. Today, when you sit at your desk to write something, you will use many words with Latin roots. Conjugated verbs. Language is everything.

Storytelling 113

Storytelling Tools Newspapers Pitching 113

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive.

Survey 96

Survey Industry Leadership Study 96

PRSay

JUNE 18, 2019

What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? Writing in AP style means they’re speaking the language of the people they are pitching. That same clarity works well for many people in marketing and public relations.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. I wrote my first story when I was 16.

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

NOVEMBER 16, 2020

I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. It would have to be the PR folks who send mass emails with irrelevant pitches. They’re both retired now.

Automotive 92

Automotive Meeting Report Media 92

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. I spend a fair amount of time editing stories, particularly with younger reporters, and I even write a piece on occasion.

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Meeting Media Print Enterprise 98

Bianchi Biz Blog

NOVEMBER 12, 2021

The writing had been on the wall for years, but it was still a shock to people in the industry because Oshawa is where the Canadian automotive industry was born. All great stories make clear why whatever you’re writing about matters to the audience. What advice do you have for PR people that want to pitch you?

Automotive 52

Automotive Meeting Report Media 52

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Or that the people reading the New York Times might not be their buying audience (using FollowerWonk we can easily see whether social shares align with the right titles in Twitter bios).

Media 100

Media Data B2B Pitching 100

Bianchi Biz Blog

OCTOBER 18, 2021

I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose. What advice do you have for PR people that want to pitch you? It’s your job to send out pitches sometimes, and I understand that this can be monotonous.

Meeting 75

Meeting Report Automotive Media 75

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. brilliant?—?that’s

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Retail Internal International Twitter 168

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Social Media – Twitter, Instagram, Facebook, YouTube, etc.

Media 75

Media Radio Newspapers Print 75

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. “The We are always pitchable by PR people. And do you read books?

Print 48

Print Newspapers Interviews Journalism 48

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Bianchi Biz Blog

APRIL 5, 2021

For many years, I worked with a writing coach named Jim Stasiowski. Francis de Sales High School in Toledo, Ohio, where I spent four years working on the student newspaper, The Lance , finishing up as editor-in-chief in 1983. What advice do you have for PR people that want to pitch you? 1 piece of advice that stuck with me?

Automotive 65

Automotive Web Meeting Media 65

Cision

AUGUST 11, 2016

More people get their news from Twitter and other similar resources than ever before. It’s rare nowadays that the morning newspaper or the evening news telecast breaks a story. During my journalism career, I can’t count how many times someone in PR pitched me on a story that I had already written or had nothing to do with my beat.

Corporate 0

Corporate Airlines Financial Journalism 0

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. Journalists receive hundreds of PR pitches every day.

How To 76

How To Pitching Writing Social Media 76

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. How many PRs write blogs and truly understand how to optimise them for Search? 3: Connect with leading SEO influencers on Twitter.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Beyond PR

APRIL 8, 2016

If you don’t demonstrate relevance instantly, your press release and pitch risk missing the mark, says Mike Sharp ( @Sharp208 ), a former journalist turned PR pro. Before making the move to PR, Sharp was a video journalist, with experience in TV, radio and newspaper reporting. Who does it impact? Package the story.

Communications 40

Communications Media Pitching Radio 40

Waxing UnLyrical

MARCH 4, 2015

Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. And when I write, hopefully it’s an engine of revenue.”. All of his speaking, book, and writing fees go back into the firm as a revenue stream. Connect with him on Twitter. So when I speak it’s an engine of revenue.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40