Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 102

Media Advertising Advertising Print 102

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box.

Trends 124

Trends Pitching Twitter Nonprofit 124

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and. Most are based in the U.S. (76%)

Survey 136

Survey Media Report Journalism 136

Critical Mention

JANUARY 3, 2018

As the holiday dust settles, many of us are charging into the new year with resolutions to improve ourselves like sleeping more, eating healthier and getting to the gym more often. But what about professional resolutions? For those of us in PR, the focus could be on one or more of these important areas.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. Here’s how that looks graphically: (click image for higher resolution).

Survey 95

Survey Communications Media Engineering 95

Waxing UnLyrical

DECEMBER 28, 2019

In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice. And I did, sharing why I chose them and what they mean for me as I get ready for the new year (as a reminder, they are Shed, Ground, Own ).

Exercises 62

Exercises Measurement Enterprise Technology 62

Sword and the Script

MAY 26, 2020

click any image for higher resolution) Should Brands Take a Stand on Politics? click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

MARCH 22, 2022

Along with influence, 72% of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options. Communications leaders appear to have received both last year.”. And it’s grown to the extent it outweighs other business functions. “If

Survey 95

Survey Communications Employee Technology 95

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Little did we know we’d be in that place for more than a year. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

JUNE 7, 2022

My views have changed some over the years, largely because of my experience with more than a dozen M&A transactions in my career. As a communications pro, you are generally privy to conversations the rest of your peers are not. As a communications pro, you are generally privy to conversations the rest of your peers are not.

Software 85

Software Internal International Pitching 85

Shift Communications

DECEMBER 3, 2014

While I shamelessly reference the series on a near-everyday basis, this time of year especially reminds me of Harry Potter with the wintry weather and the movies always being released around the holidays. When you sit back with your Butterbeer and think about it, many of these qualities relate to life as a PR and marketing pro.

Industry 147

Industry Construction Creativity Groups 147

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive. Our spring blog series will dive into this topic.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

FEBRUARY 23, 2011

Here’s a reminder of how HAPPO started , but in a nutshell, it stands for “Help a PR Pro Out,&# and is an initiative that uses social media to connect public relations job seekers with those who could employ them. New York City. offices of Buchanan PR, from 4 – 6 pm. to give you more info.

Meeting 101

Meeting Facebook Local Groups 101

ZudePR

JANUARY 21, 2016

You’re bored of reading the same old content and want some new authors. Over the last two years, I’ve been on a journey… Stop Right There. I fondly remember sitting in a room with four PR consultant colleagues in 1997. In ways, we could never have imagined 19 years ago. You want to learn. But First.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

AUGUST 8, 2017

If there’s one frustration every PR pro faces at one point or another. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Did your big story get topped by even bigger news? Should you pitch a different contact at the same pub?

Software 69

Software Tools Pitching Media Relations 69

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. 4 Ways PR Can Gain Leverage with Ahrefs. 1) Web alerts and client mentions.

SEO 64

SEO Tools Engineering Web 64

MaccaPR

APRIL 27, 2015

Indeed, the first PR crisis faced by just-announced U.S. This only revealed further horrors, when it was discovered that the URL led voters to a pro-Barack Obama site (pictured above). So what can marketing and PR pros learn from this domain name debacle? Register Your Domain Name Now – Right Now!

Brand 48

Brand Branding Marketing Agriculture 48

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. In today’s 24-hour news culture, every embarrassing incident is reported in all its lurid detail, whether it’s true or not.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62