Cision

FEBRUARY 19, 2016

In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Familiarize yourself with the specifics of the journalist’s coverage as well as the product or story that you are pitching.

Pitching 120

Pitching How To Trade Shows Case Study 120

Remote PR Jobs

FEBRUARY 27, 2022

You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book.

Writing 130

Writing How To Interviews Pitching 130

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. We put a lot of attention on the digital world, but sometimes the best way to forge relationships is to meet journalists in person.

Report 120

Report Pitching Trade Shows Newspapers 120

Cision

OCTOBER 20, 2015

You’ve pitched countless journalists , but nobody’s biting. But it always amazes me how much can happen after meeting someone for a few minutes. If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Where to Meet Journalists. Before you do, read on.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Typically, there are a few major pre-packaged media events that do draw solid media attendance in a Meet & Greet-type format, such as CES Unveiled; Pepcom Digital Experience; and Show Stoppers.

Mobile 113

Mobile Technology Automotive Interviews 113

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. They are creating weekly (even daily) lists of the stories they have in the works, current pitches they are accepting, and recently published stories. Final Thoughts.

Trends 119

Trends Publicity Communications Marketing 119

Solo PR Pro

NOVEMBER 15, 2022

I also look at the external landscape to see if there are any sort of macro themes, trends or events that will impact storylines or pitch angles for a particular client,” she says. In the same vein, Susan’s first step in her approach to client planning is setting up a meeting to get on the same page with her clients.

How To 58

How To Trade Shows Product Launch Course 58

Bianchi Biz Blog

FEBRUARY 18, 2021

Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. ‘Get Issues and Trends are the ‘Secret Sauce’.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch.

Communications 120

Communications Crisis Internal International 120

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. Just do some research.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about media relations.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Solo PR Pro

NOVEMBER 6, 2018

Set up a kick-off meeting to officially launch the engagement. This meeting should include your primary contact and other key stakeholders. Use the first meeting to set expectations and outline the information you need to work. Meeting schedule. How often will you meet with the client? Set expectations.

How To 49

How To Trade Shows Meeting Product Launch 49

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. If your press release fails to meet their requirements, they’ll toss it out. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Keep your pitch email short and sweet.

Writing 76

Writing How To Media Guidelines 76

Sword and the Script

DECEMBER 15, 2020

Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time.

Marketing 167

Marketing Employee Content Marketing Training 167

Bianchi Biz Blog

JUNE 30, 2022

Sometimes companies get their executives and subject matter experts there on the ground (which can be a task itself), but they don’t consider how many other obligations – such as customer and prosects meetings – they have which can severely limit their availability for media interviews. So, you need to have flexibility and plan accordingly.

Automotive 74

Automotive Mobile Technology Resources 74

Rock the Status Quo

MAY 18, 2015

If you spread out the work, it can be helpful to schedule the time and task just like you would for a meeting. Look for industry conferences, trade shows and associations. Follow up with an email pitch. It can be handled as one large research project, or tackled a little bit at a time. Find relevant speaking directories.

Publicity 100

Publicity Trade Shows Google Twitter 100

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Flack's Revenge

JUNE 2, 2015

Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. Also, you can meet with them at other times informally – e.g. at trade shows, based on personal relationships and direct contact.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Communications Conversations

JANUARY 14, 2016

Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. The following come to mind: Coffee meet-ups. Meeting a new colleague for the first time over coffee? LinkedIn, for example. Seamlessly. Oh, and about that new boss.

Tools 60

Tools Trade Shows LinkedIn Web 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. According to the survey, the most valuable techniques for nurturing leads are: 65% say in-person meetings. In-person meetings are a big opportunity for marketers too. Use a link as validation in future PR pitches. 28% say webinars.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. But at the same time, we’ve got much better tools to work with, to help meet these more demanding expectations. You don’t need to be a big shot so send us a pitch ! Now it’s because attention is scarce.

Marketing 62

Marketing B2B Print Technology 62

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. You can also network in person by attending conferences or trade shows. Target with content. To expand into other areas, demonstrate your credibility with content that serves their interest.

Local 41

Local How To Skype Trade Shows 41