Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.

Communications 122

Communications Crisis Internal International 122

Bianchi Biz Blog

FEBRUARY 18, 2021

Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. ‘Get Advanced Automotive Technology PR Agency.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. Many businesses, particularly technology companies, will arrange their yearly marketing calendars around these events. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Flack's Revenge

JUNE 2, 2015

Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. Also, you can meet with them at other times informally – e.g. at trade shows, based on personal relationships and direct contact.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. According to the survey, the most valuable techniques for nurturing leads are: 65% say in-person meetings. The potential to technology may be unlimited, but the human condition is finite. Use a link as validation in future PR pitches.

B2B 64

B2B Report Marketing Survey 64

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” ” Now, anyone can “own a press” in the digital sense.

Marketing 62

Marketing B2B Print Technology 62

Solo PR Pro

JUNE 21, 2016

Technology has made the world more accessible and independent consultants can grow their practice beyond their natural geographic boundaries. You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. However, as a solo you are not restricted to working local.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

DECEMBER 15, 2020

Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168