Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 149

B2B Study Blogging Marketing 149

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 106

Case Study Study Video Writing 106

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. We didn’t get here through convention.

Creativity 96

Creativity Study Ethics Publicity 96

Contently - Strategy

AUGUST 18, 2021

04 and has been shared over 5,000 times on social media. Many popular authors and journalists write at an elementary or middle school reading level. An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. appeared first on Contently.

Study 128

Study Brand Branding B2B 128

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. The study results suggested that some pitches are more likely to be successful than others. Here’s a summary of the findings.

Pitching 151

Pitching Media Relations How To Media 151

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Buzzstream

NOVEMBER 9, 2020

For media professionals, whose inboxes are flooded with a daily dose of hundreds of subject lines, the musings are less existential. Can AI write a subject line – a good one at that – and follow with a solid pitch? . 1 priority for media professionals because, without the perfect one, emails face the same destiny – the trash pile.

Writing 62

Writing Pitching Survey Digital PR 62

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists.

Social Media 247

Social Media How To Media Journalism 247

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., it needs to be based on a story.

Storytelling 130

Storytelling Media Video YouTube 130

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We write a great deal in PR. One answer is to make them actionable.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

DECEMBER 20, 2023

Our primary objective is to secure at least 10 earned placements and 300,000 impressions in trade media by Dec. Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. APR solidifies use of the RPIE framework.

Publicity 177

Publicity Case Study Ethics Study 177

PR for Anyone

JUNE 25, 2020

When my clients land in the media, one of the first things they ask me is , “Now what?” Media provides so much credibility for an expert - but it’s up to you, as that expert, to use the media appearance to your advantage. You want to share that media hit anywhere you are active. Transcript Hi everybody.

Media 130

Media Twitter LinkedIn Social Media 130

Newsfile

MAY 11, 2023

By Melissa Strle According to The University of Oxford and Arabesque Partners meta-study , 88% of research shows that solid ESG practices result in better operational performance of firms. It’s no wonder then that many businesses choose to write a press release about ESG news.

Writing 52

Writing Energy Training Education 52

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 138

Government Survey Ethics Media 138

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. At Crenshaw, we tend to favor the awards produced by relevant tech media outlets like those mentioned above – since there’s a built-in media opportunity. When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Transportation 75

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. For B2B companies, earned media and branded content ranked the highest. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. Is owned media trustworthy? 2) Earned media still reigns as THE most credible.

Study 61

Study Survey B2B Advertising 61

ImPRessions - Crenshaw Communications

MAY 13, 2021

Here’s what you’ll be doing: -Manage team workflow and take ownership of account work while driving consistent media results. Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. 1) How long does it take to write a blog post? While the number of bloggers writing shorter posts (between 500-1,000 words) is down, those writing 1,000 or more words per post rose.

Study 79

Study B2B Marketing Survey 79

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

Cision

JULY 8, 2016

The temptation to keep scrolling through a social media feed or online newsroom can be hard to fight, especially if you’re can’t find what you’re looking for. Here are a three tips for earning media from influencers: Be Human. Pro Tip: Leverage your owned media in pitches. Highlight Shared Interests.

Case Study 192

Case Study How To Media Pitching 192

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Historians believe that social media began on May 24, 1844, when Samuel F.B.

Social Media 104

Social Media Marketing Media Analysis 104

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. Or [I have] a client who is the CEO of a hospital or published this study. The short answer is: You ask journalists.

Media Relations 158

Media Relations Journalism Media Survey 158

5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? While they can be labor-intensive, case studies can do a lot to reach other prospective clients. Not sold on the benefits of having a case study done for work done by a public relations agency?

Case Study 68

Case Study Study Strategy Publicity 68

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Any pet peeves with PR people?

Automotive 85

Automotive Meeting Media Mobile 85

Shift Communications

MARCH 15, 2022

What does this have to do with your earned media strategy? Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. Many already had challenges growing revenue with traditional media business models.

Strategy 103

Strategy Media Journalism Banking 103

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! It’s important that your media pitch have something valuable for the audience. Keep these 3 things in mind anytime you plan to pitch the media. This week I’m going to give you the three steps for a killer media pitch.

Pitching 130

Pitching Media YouTube Video 130

Agility PR Solutions

JANUARY 5, 2022

TikTok is grabbing the reins of social media as studies are predicting the popular app will outweigh 15 billion users in 2022.

Film 167

Film Study Social Media Writing 167

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff. Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Improved Media Relations Means Better Pitches. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. It starts with research.

Media 212

Media Pitching Report Interviews 212

PR Fuel

FEBRUARY 1, 2021

Want to write a press release that secures readers’ attention? A study published in 2019 suggests that people’s attention span is becoming shorter. Excess device usage, apps, and media can make it difficult to maintain a user’s attention. What Is the Inverted Pyramid Writing Style? Make the Headline.

Writing 52

Writing SEO Construction Newspapers 52