Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Fields of study. Company Industry.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media.

Social Media 120

Social Media Journalism Media Study 120

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 141

Study Media Relations Media Measurement 141

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 140

Case Study Study Video Writing 140

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 151

B2B Study Blogging Marketing 151

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Thomas for class. Class starts! Walk dog.

Social Media 157

Social Media Media LinkedIn Tourism 157

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Contently - Strategy

AUGUST 18, 2021

04 and has been shared over 5,000 times on social media. Many popular authors and journalists write at an elementary or middle school reading level. An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service.

Study 145

Study Brand Branding B2B 145

Communications Conversations

JANUARY 18, 2022

However, did you know that according to Morning Consult (not exactly a fly-by-night operation), a whopping 86% of young people want to become a social media influencer? million in 2020 thanks to her efforts on social media platforms. But, before you write it off, consider the cirriculum these kids are taking.

Social Media 60

Social Media Media Pinterest Training 60

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

Social Media 117

Social Media Brand Branding Media 117

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. Meet the needs of the media and remain accessible.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Cision

JANUARY 25, 2016

A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks can perpetuate word-of-mouth communication. One of Dunbar’s most compelling datapoints comes from a survey of social media users in the U.K.

Social Media 120

Social Media Media Facebook Software 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We write a great deal in PR. One answer is to make them actionable.

Writing 310

Writing LinkedIn Social Media SEO 310

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

OCTOBER 10, 2015

According to a recent Oracle study, 81 percent of Twitter users expect brands to respond to their questions or complaints the same day they tweet. Follow the lead of the 37 percent of marketers who are already actively listening on social media to keep customers coming back to your brand, rather than running away from it.

Social Media 120

Social Media Brand Branding Customer Service 120

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., it needs to be based on a story.

Storytelling 130

Storytelling Media Video YouTube 130

Agility PR Solutions

JANUARY 5, 2022

TikTok is grabbing the reins of social media as studies are predicting the popular app will outweigh 15 billion users in 2022.

Film 167

Film Study Social Media Writing 167

PR for Anyone

JUNE 25, 2020

When my clients land in the media, one of the first things they ask me is , “Now what?” Media provides so much credibility for an expert - but it’s up to you, as that expert, to use the media appearance to your advantage. You want to share that media hit anywhere you are active. Transcript Hi everybody.

Media 130

Media Twitter LinkedIn Social Media 130

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. Lately, however, it does seem like Gini is writing more about the business of running an agency.

Social Media 68

Social Media Blogging Media Airlines 68

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 86

Public Affairs Communications Radio Television 86

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Teaching social media, as I have written about many times, is a constant prep.

Social Media 69

Social Media Media Resources Education 69

Shift Communications

JULY 26, 2017

While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. Although, be warned – social media is as relentless as it is swift.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 140

Government Survey Ethics Media 140

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. Just as happened with social media, many PR practitioners are not jumping in. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. Or [I have] a client who is the CEO of a hospital or published this study. The short answer is: You ask journalists.

Media Relations 157

Media Relations Journalism Media Survey 157

Cision

JULY 8, 2016

The temptation to keep scrolling through a social media feed or online newsroom can be hard to fight, especially if you’re can’t find what you’re looking for. Here are a three tips for earning media from influencers: Be Human. Pro Tip: Leverage your owned media in pitches. Highlight Shared Interests.

Case Study 192

Case Study How To Media Pitching 192