Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%).

Engineering 98

Engineering Television Travel Financial 98

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. Journalists receive A LOT of news releases each day.

Television 120

Television Pitching Journalism Interviews 120

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. The business model of nonprofit journalism portends a hopeful future for a more diversified news media.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Critical Mention

AUGUST 7, 2020

More recently, Padhye spearheaded the back-end development of Critical Mention’s new Media Contact Database , which contains more than one million outlets, reporters, influencers, editors, bloggers, producers and more. Customer support is available 24/7/365. .

Technology 125

Technology Television Analytics Radio 125

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Then, you can focus on trying to get more media coverage. Mentions can be positive, negative, or neutral.

Media 52

Media Analytics Radio Google 52

PRSay

DECEMBER 18, 2019

The Washington Post would later report that what seemed like a grassroots reaction to Morey’s tweet was actually a coordinated harassment campaign.). As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. Tip 1: Live your values. Tip 2: Don’t deceive (or double dribble).

Corporate 100

Corporate Crisis Management Crisis Government 100

Critical Mention

OCTOBER 8, 2017

As the leading worldwide real-time aggregator of live television and radio content, we knew it would make sense to offer similar best-in-class capability and speed for global online news as well” he added. Clients use this content to spot trends, analyze, report on and refine on their media relations efforts.

Internal 60

Internal International Television Radio 60

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

PRSay

NOVEMBER 15, 2019

For weeks, the new streaming service on the block has been the talk of the tech world, showing everyone just how powerful Disney’s public relations and marketing can be. Netflix and Amazon don’t own network television channels, so they would have had to purchase an ad for that kind of exposure.

Analytics 159

Analytics Television Banking Data 159

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40

5W PR

JANUARY 17, 2017

A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press? Mentions on Social Media–What are people saying about your brand? However, media impressions are not limited to television or print media.

Measurement 90

Measurement How To Television Analysis 90

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

5W PR

JANUARY 17, 2020

Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? Mentions on Social Media –What are people saying about your brand? However, media impressions are not limited to television or print media.

Measurement 78

Measurement Publicity Television Analytics 78

Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

PRSay

MAY 23, 2022

Then we had a robust media monitoring operation in place, watching the coverage in real-time and flagging any inaccuracies so John Stiles, the attorney general’s deputy chief of staff who was overseeing the communications effort, could reach out to reporters and correct. Were you fully integrated into the legal team?

Ethics 143

Ethics Public Affairs Television Social Media 143

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television.

Sports 113

Sports Travel Television Agency 113

Landis PR

APRIL 4, 2022

LCI escorted reporters from the Associated Press and San Francisco’s KPIX (CBS) to meet these new “royals.” Earlier this year, we tapped into Dr. Ashley’s expertise again and he appeared on several television programs to discuss long-haul COVID and its effects on brain health. A Social Media Guide to Newsjacking.

Case Study 52

Case Study Television Video Pitching 52

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. Yes, I do look at the social media. I know I said, “Get out of your social media echo chambers.”

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

Critical Mention

FEBRUARY 27, 2020

How did you use your experience as a reporter to your advantage in PR? My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. How have you adjusted to the rise of social media in PR in recent years? Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Earned Media Examples.

Radio 104

Radio Media Newspapers Sports 104

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Newspapers 71

Newspapers Mobile Media Facebook 71

David PR Group

SEPTEMBER 3, 2014

If you have ever posted a news link to Facebook, Twitter, or Instagram, then you have participated in the social sharing ecosystem which is overtaking traditional channels as the most powerful way to distribute information. He reads articles funneled through social media but doesn’t conscientiously share news on a regular basis.

Newspapers 74

Newspapers Print Radio Local 74

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

Media 60

Media Marketing Analytics Television 60

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. I started in radio as a reporter and made the jump to PR about 35 years ago. I started in cable television. Social media for all of its good points, has plenty of negative ones. The ethical challenges of online identity.

Healthcare 68

Healthcare Ethics Communications System 68

PRSay

SEPTEMBER 26, 2016

Externally, you are the face of the organization, and media and others will pick up on little things in your demeanor,” added Gulkis who was the former Director of Media Relations for the Miami Dolphins and assisting the Dolphins communication team the day of Fernandez’s tragic death.

Sports 60

Sports Conference Social Media Crisis 60

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 40

Mobile Media Newspapers Local 40

Critical Mention

APRIL 28, 2020

The Eagles and the New York Giants received just about the same positive, neutral and negative mentions in our report. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? 2020 NFL Draft: TV Results. 2020 NFL Draft: Radio Results . Until next time! Critical Mention.

Radio 78

Radio Print Sports Media 78

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Everyone loved the mentions, the awareness and the potential reach reports, but over time, that started to dwindle. Get our brand on TV? See our name splashed across a popular news segment?

Communications 40

Communications Tools Analytics Television 40

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences. This digital landscape offers fertile ground for digital marketing, online PR campaigns, and social media engagement.

Marketing 92

Marketing Local Crisis Management Internal 92

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.

Media Training 180

Media Training Training Interviews Media 180

Communications Conversations

JULY 18, 2019

I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances? Who are some of your clients?

Local 94

Local Course Community Interviews 94