PRSay

NOVEMBER 28, 2018

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.

Pitching 139

Pitching Travel Software Groups 139

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication.

Meeting 87

Meeting Media Pitching Newspapers 87

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We write a great deal in PR. Or offer to take a stab at first drafts of bylines, press releases, or pitches.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

JUNE 19, 2018

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews. Get more media pitching knowledge from Michael Smart here.

Writing 112

Writing Pitching Course Conference 112

PRSay

SEPTEMBER 25, 2019

I sit down with a notebook and a pen and I write down what’s in my head. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Exercises 156

Exercises Writing Journalism Advertising 156

PRSay

MAY 31, 2018

You don’t just learn a template for writing a good pitch email. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.

Media Relations 88

Media Relations Media Pitching Course 88

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JULY 10, 2019

Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. But you convey the same point with much more power, and without any rudeness, when you simply write: Checking in to see if this idea is still alive? Now back to the airplane.

Pitching 138

Pitching Travel Airlines Writing 138

PRSay

APRIL 13, 2018

Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase an email (HOW they pitch). To earn the placements you really want, you must seize the authority to choose WHAT you pitch. Who writes/produces those kinds of stories? . But too often they relinquish control of the WHAT.

Pitching 125

Pitching Nonprofit Software Media Relations 125

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

It goes without saying that no freelancer should need special training beyond project orientation and processes. With training costs being one of the biggest expenses of hiring a traditional entry-level employee, eliminating that time is a benefit. Choose wisely and check references.

How To 315

How To Employee Training Interviews 315

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. If that day finished out the way it started, then there’s no way would I be writing you this post. Paid training gigs soon followed, then multiplied.

Hotels 132

Hotels Training Viral Pitching 132

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity.

Writing 100

Writing How To Print Corporate 100

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. It enables practitioners to understand stakeholder interests and make better-informed pitches.

Publicity 105

Publicity Tools Exercises Ethics 105

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

PRSay

DECEMBER 20, 2018

Or pitches with empty phrases like “unparalleled luxury” or “world renowned”? Like, instead of “leading provider of MRI machines …,” write, “We sell more MRI machines than any other company.”. Or, instead of “world renowned textiles,” write, “Our website visitors come from 149 countries.”.

Marketing 122

Marketing Pitching Media Relations Writing 122

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

SEPTEMBER 28, 2018

After the coverage, you should write a “non-thank-you note” expressing appreciation for the coverage without sounding like they did it for YOU. We should learn that from watching what they write or air. A good question to ask is “How is the changing media environment is affecting you personally?”. Suggest a time slot.

Media 152

Media Pitching Media Relations Writing 152

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

PRSay

MAY 17, 2021

Based on the report’s findings, here are ways we can better engage journalists this year and beyond: Pitch on Monday morning. We’re often told that Tuesday or Wednesday are the best days to send out press releases or pitch story ideas to reporters. Just 6 percent said they prefer to receive pitches on Fridays.

Pitching 192

Pitching Survey Report Social Media 192

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I And I think it would be great for communicators and people in media relations to be mindful of that as well.

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. It could be a way to cut through the clutter since reporters are deluged with pitches. Notice none of them cited a wire service.

Survey 95

Survey Industry Leadership Study 95

Prohibition

APRIL 24, 2020

Be clear and concise when pitching to journalists during the pandemic. If the product that you’re pitching requires people to be outside to use it, involves travelling or requires multiple users it’s probably not appropriate to talk about. Be mindful and sensitive towards the situation.

Pitching 62

Pitching How To B2C Meeting 62

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. .

Internal 310

Internal International Meeting Leadership 310

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

OCTOBER 31, 2019

She was kind enough to review pitches for members of my Inner Circle. One pitch had images pasted right into it of smoke and flames and fire trucks. The producer was immediately excited and said, “I wouldn’t even read the rest of the pitch, I would just scroll down to the bottom to get the cell number.”. And that’s a big deal.

Pitching 139

Pitching Video Engineering Web 139

Bianchi Biz Blog

APRIL 18, 2022

Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible). When I was writing about appliances in Louisville, GE was starting to push induction cooktops. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? What advice do you have for PR people that want to pitch you? General Motors’ mayfly mayhem.

Automotive 77

Automotive Meeting Report Insurance 77

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. Be sure to circulate.

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

OCTOBER 6, 2015

Use that time to write a quick news story about the interview topic that quotes only their joke—and makes them look ridiculous in the process. A: Allison, there are several times it makes sense to turn down media requests (here are seven times to turn down an interview). Not sure what to include in your pitch to reporters?

Interviews 120

Interviews How To Healthcare Media Training 120

Shift Communications

AUGUST 1, 2017

Because I can tell you as a manager, it stresses us out to see team members so focused on simple tasks instead of long-term strategic work, such as spending time pitching a strategic angle for top-tier press or coming up with a new campaign idea that would help you reach your top-tier press metrics. Stay chunky.

How To 104

How To Pitching Meeting Consumer 104

Bianchi Biz Blog

OCTOBER 18, 2021

I had zero training as a journalist when I started and was nearly done with what I considered a pre-law program, including a degree in applied physics. I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose. I’ve noted each of these.

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. Does trucking have a training problem?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. ” ~ Tressa Robbins , Customer Onboarding VP / Content & Social Media Manager, Burrelles 37.

Writing 192

Writing Communications Marketing B2B 192

Communications Conversations

FEBRUARY 15, 2017

Because we’re trained to cultivate relationships–just like they have with journalists with years. Not to beat a dead horse, but again, influencer marketing is very similar to media relations. Then, you work to get to know the journalist/influencer–find out what they write/post about. Marketers?

Marketing 84

Marketing Storytelling Study Data 84

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Slowly we were starting to see that the news media was changing.

Healthcare 137

Healthcare Journalism Local System 137

PRSay

FEBRUARY 20, 2020

A few days or a week of advanced warning may be the sweet spot to giving journalists enough space to write a better and more informed story without rushing, while also not providing too much time so that your story is forgotten or accidentally published before the embargo lifts. You don’t want to play favorites.

Radio 198

Radio Tools Journalism Interviews 198