PRSay

SEPTEMBER 25, 2019

I sit down with a notebook and a pen and I write down what’s in my head. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Exercises 156

Exercises Writing Journalism Advertising 156

PRSay

JUNE 19, 2018

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews. Get more media pitching knowledge from Michael Smart here.

Writing 113

Writing Pitching Course Conference 113

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We write a great deal in PR. A useful goal is to keep ‘master’ lists as up-to-date as possible.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

MAY 31, 2018

You don’t just learn a template for writing a good pitch email. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.

Media Relations 89

Media Relations Media Pitching Course 89

PRSay

JULY 17, 2020

Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Write for the reader. Don’t write about us and our stuff. To catch your reader, write about the reader and the reader’s needs. Get FREE writing tips at this link. Learn a lot.”.

How To 192

How To Writing Training Survey 192

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I tend to cover technician-related stories surrounding training, recruitment, and retainment, and the overall technician shortage, too. I’ve been in journalism for almost two years.

Meeting 89

Meeting Media Training Automotive 89

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity.

Writing 100

Writing How To Print Corporate 100

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. If that day finished out the way it started, then there’s no way would I be writing you this post. Paid training gigs soon followed, then multiplied.

Hotels 133

Hotels Training Viral Pitching 133

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

It goes without saying that no freelancer should need special training beyond project orientation and processes. With training costs being one of the biggest expenses of hiring a traditional entry-level employee, eliminating that time is a benefit. Choose wisely and check references.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post.

Interviews 322

Interviews Media Media Training Meeting 322

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

JUNE 28, 2022

Throughout the first press conference after the crisis strikes, spokespeople best serve the media, the public and themselves by repeating that initial reports may change as further details come to light. She is a thought leader in communication theory, executive training and coaching. Reach her at mspaeth@spaethcom.com.

Conference 183

Conference Crisis Training Public Affairs 183

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We write plans that cover several months and in our personal lives we may do the same. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives.

Product Launch 296

Product Launch Training Interviews Software 296

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication.

Meeting 90

Meeting Media Pitching Newspapers 90

PRSay

OCTOBER 30, 2018

It went against every principle of clear writing that I talk about in my post, trainings and even tweets. When you’ve done your research and you know you have the right journalist or blogger, the pitch almost writes itself. When choosing targets, media relations masters think through the style and tone of the piece they want.

Pitching 143

Pitching Training Media Relations Blogging 143

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. PR people cannot control the media.

Media Training 256

Media Training Training Agency Crisis 256

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Wadds Inc.

JANUARY 11, 2023

GPT-3 is trained on 45 terabytes of text data from a variety of datasets. However, the ability of GPT-3 and tools such as ChatGPT and Playground to generate accurate content depends on how much information it has been able to access as part of its training model, and the veracity of that content.

Publicity 98

Publicity Wikipedia Marketing Training 98

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

Publicity 105

Publicity Tools Exercises Ethics 105

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 174

Report Local Media Pitching 174

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Being stood up by a journalist is embarrassing, and it can even make the PR rep look bad, which is why meticulous confirmation in writing is always necessary. Media prep didn’t stick. If the piece is not as timely, reschedule for a time that works for everyone. However, it can be rescheduled.

Interviews 309

Interviews Product Launch Radio Media Training 309

PRSay

JANUARY 21, 2020

If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? Not only is the show filmed in gorgeous locations on high-end equipment, but it’s written, produced and edited by an experienced team of producers who are trained in how to tell stories that appeal to target audiences.

Communications 161

Communications Storytelling Film Training 161

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Notice none of them cited a wire service.

Survey 99

Survey Industry Leadership Study 99

PR Matters

OCTOBER 16, 2015

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Unfortunately, too often people think media relations is synonymous with PR. training in presentation skills and.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

Sword and the Script

AUGUST 11, 2020

(click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Having done that job for close to 20 years, and performing media relations for the last 20, I’ve worked with hundreds of journalists. Blame social media. Writing is all about a point of view.

Survey 161

Survey Data Media Ethics 161

Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. What are some key components of a successful media relations strategy? The two are companions.

Pitching 0

Pitching Training Media Relations Newspapers 0

Burrelles Fresh Ideas

JULY 17, 2023

Seth Godin wrote and has famously been quoted, “Once you overload the user, you train them not to pay attention. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Write simply. More clutter isn’t free.

Pitching 54

Pitching Media Media Relations Writing 54

PRSay

JANUARY 11, 2018

Therefore, instead of using writer-centric measures, think like your reader and calculate in terms of time, suggests Roy Peter Clark, vice president and senior scholar at The Poynter Institute and author of the book “Writing Tools.”. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Guidelines 151

Guidelines Survey Google Study 151

PRSay

AUGUST 30, 2022

And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. Perhaps help them train for new jobs or upgrade their professional certifications. But communicating on video requires practice and rehearsal.

Employee 88

Employee Real Estate Video Internal 88

Bianchi Biz Blog

JUNE 21, 2022

I was invited to the training and proving grounds at Canadian Forces Base Borden to put the truck through its paces. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. They asked if I’d consider writing something for publication.

Meeting 88

Meeting Media Chemicals Radio 88

Burrelles Fresh Ideas

JANUARY 23, 2024

This is because, when trained well, the technology is adept at quickly spotting patterns in data, which is useful for interpreting current market research and how consumer needs and preferences change over time. Data analytics experts and engineers also know how to most effectively train and use this emerging technology.

Technology 77

Technology Training Data Consumer 77

PRSay

SEPTEMBER 28, 2018

After the coverage, you should write a “non-thank-you note” expressing appreciation for the coverage without sounding like they did it for YOU. We should learn that from watching what they write or air. A good question to ask is “How is the changing media environment is affecting you personally?”. Suggest a time slot.

Media 152

Media Pitching Media Relations Writing 152

PRSay

DECEMBER 20, 2018

Like, instead of “leading provider of MRI machines …,” write, “We sell more MRI machines than any other company.”. Or, instead of “world renowned textiles,” write, “Our website visitors come from 149 countries.”. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Marketing 123

Marketing Pitching Media Relations Writing 123