Contently - Strategy

JANUARY 26, 2023

FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends. Measure your results. Want is key here.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Trends in professional communication skills 1. These were maintained throughout the lockdown. This has been an area of rapid innovation as new applications and platforms continue to emerge.

Publicity 199

Publicity Government Crisis Employee 199

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. Enterprise and B2B : We have the experience to dig deep on enterprise technology and ladder up stories to larger industry trends. Figuring out what that looked like was a process.

Case Study 78

Case Study Enterprise System Fashion 78

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. B2B companies need to listen to trends and target audiences if they want to develop more compelling content, build relationships with influencers and control brand reputation on and offline.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. While doing all of this research, be sure to think about what you want to measure and how in order to show that goals have been met to get the desired results.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Improve AI: Monitor, measure and adapt based on performance. Improve AI: Monitor, measure and adapt based on performance.

Conference 59

Conference Marketing Analytics Case Study 59

Solo PR Pro

DECEMBER 22, 2020

When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you. AMEC Global Summit on Measurement. 10 PR conferences you can’t miss in 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Improve AI: Monitor, measure and adapt based on performance. Improve AI: Monitor, measure and adapt based on performance.

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

JULY 12, 2011

In addition to the Wall Street Journal blog post and print piece , smart measurement guy and previous #MeasurePR guest Don Bartholomew of Fleishman-Hillard wrote a terrific piece challenging AVEs. That led to a discussion about what the obstacles are for putting outcomes-based measurement in place. Should be fun.

Measurement 69

Measurement Journalism Print Analysis 69

wiredPRworks

APRIL 12, 2016

Multi-location/citywide “classrooms” and workshops. Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. Inspiring speakers who will provide you with powerful business insights.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Cision

JANUARY 6, 2017

We then need to take these trends and weave them through the brand stories we create. How do you measure that success? AW : When I stand outside a Build-A-Bear Workshop, holding a Baskin Robbins ice cream cone watching a Corner Bakery truck drive by, I feel that we have been part of creating our American culture.

Retail 225

Retail Consumer Brand Branding 225

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. With more than 80 sessions and workshops from around the world, #CMWorld packs a year’s worth of content inspiration into four days. If you don’t outline it, it’s not fair to expect people to shoot for the same target.”

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. And pour me a mimosa while you’re reading it, will you? pts Settings.

Measurement 49

Measurement Tourism Social Media Blogging 49

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

David PR Group

FEBRUARY 18, 2016

I had a follow-up call with Brian recently as he transferred from car to plane on one of his many worldwide speaking engagements and workshops discussing CX. JPD: How do you measure improvements in customer experience and show value? The more tangible goals can be made, the more likely that you can measure success. –John.

Employee 40

Employee Measurement Meeting Customer Service 40

PR 20/20

AUGUST 17, 2017

Inspired by the best ideas from those marketing strategy workshops, and the actual results from hundreds of marketing campaigns, this post explores some of our favorite tools and tips designed to make an immediate impact on your startup business. Measure which verticals are performing best and where you can see the most potential for growth.

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

JANUARY 15, 2011

Might there be a perception that I was not “with it,&# not able to keep up with trends enough, not able to have the energy to do my job, because I was “older&# ? After all, I work in an industry populated by Bright Young Things, and I was worried about being considered an old fogy if they actually knew how old I was.

Facebook 76

Facebook Twitter Measurement Blogging 76

Karen Freberg

JUNE 24, 2017

There has been already a lot discussed so far about the festival as far as trends from the event , how agencies like Publicis is not going next year because of costs , and why this festival has earned the reputation as the must go to place to see the transformation of the industry. There is so much to cover for Cannes Lions.

Education 40

Education Conference Social Media Sports 40

Waxing UnLyrical

DECEMBER 5, 2010

Speaking of the trend towards abdication of personal responsibility (see #2) and a gimme gimme gimme mentality, this post was a breath of fresh air. Why: you want to meet someone who personifies “nice guy&# ? Say hello to Joe. I’ve seen way too many posts complaining about why we should pay for such services.

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

NOVEMBER 23, 2010

Mark as read Approve comment Great post, Jaxx- definitely a growing trend as bloggers are increasing their credibility and influence and companies are taking notice. All my best, Rich Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Its a tricky issue, though. Cheesier [.] These fine folk did: Jan.

Blogging 73

Blogging Twitter Facebook Measurement 73

Onclusive

NOVEMBER 29, 2017

This year’s opportunities include the Senior Marketing and Communications Conference, The Annual Conference on Marketing and Branding and the Multimedia Workshop. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. PR News Conferences. Dates/Locations: Varies.

Conference 210

Conference Content Marketing Marketing Education 210

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

JANUARY 7, 2011

We both had noticed that there seems to be a trend that more and more people find it un-neccessary to apologize, say theyre sorry, or take responsibility. Mark as read Approve comment Shonali, Im with you :-) Both in addressing the issue with the "Dude" (and in agreement with Liz that you dont have to explain yourself.)

How To 83

How To Facebook Twitter Conference 83

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Discover new ideas amid detailed coverage of emerging trends and opportunities. Luckily, the internet provides many educational resources to them in the loop. Share Tweet Share. Ragan’s PR Daily. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

NOVEMBER 7, 2019

What about a free workshop that explains how to prepare your home the Montessori way? Each goal is clearly defined and measurable, like “complete 75% of enrollment for workshops.” The blog post topics in the calendar directly connect with the inbound marketing campaign and upcoming workshops.

Strategy 79

Strategy Education System Writing 79

The Hoffman Agency

SEPTEMBER 7, 2020

While all three landing pages carry a call to action (contact links) to generate new business leads for the agency, only the Storytelling Training page is primarily focused on our services, in this case remote storytelling workshops. Measure the results and analyze trends.

Advertising 36

Advertising Advertising B2B Facebook 36

Waxing UnLyrical

SEPTEMBER 4, 2010

Interestingly the marketing sector doesnt seem to have caught onto this idea so maybe it is only a fleeting trend. I dont want to measure myself by others. I want to measure myself against myself. Gaining happiness is proving to be a popular way of gauging success in life now there isnt so much money around.

Facebook 75

Facebook Twitter Measurement Blogging 75

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Source: PR Academy annual qualification trends survey. Assemble a workshop from a diverse group.

How To 60

How To Software System Employee 60