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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. Share some ideas on how to keep the network alive, especially for small businesses.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. About half of businesses outsource some content marketing. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers.

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In praise of the CIPR and PRCA leading PR industry in COVID-19 crisis response

Stephen Waddington

The two organisations have lobbied the government for interventions for freelancers and small businesses. They continue to lobby for measures for those operating as limited companies.

Crisis 148
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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Airmic , a London association for those responsible for their organization’s risk management and insurance, hosted a webinar focused on reputational risk in March 2021. Cyber-threat insurance : Cyber-threat insurance is the most common policy required by small businesses. It may even feel quick and easy.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. That was the second coolest project I’ve ever worked on in my career. First, B2B companies spend roughly $150 for every email they collect.

SEO 132
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PR and Marketing Professionals: Three ways to be better in the new year

The Stalwart Blog

For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. Are there new sections? Re-evaluate relationships.

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40+ Blogs Marketers Should Be Following

PR 20/20

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts. a free marketing course).