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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. About half of businesses outsource some content marketing. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”. but removed the backlink (boo!). (It’s

SEO 135
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40+ Blogs Marketers Should Be Following

PR 20/20

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time. Host free webinars or workshops on a topic related to your industry. Portfolio/Penguin.

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PR Is As PR Does

Waxing UnLyrical

Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Weekly Roundup: Trick or Treat

Waxing UnLyrical

Why: part of the problem with PR is that businesses still don’t understand what we do. How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. And that leads to stuff like this. Take heart, not howls. Wanna Subscribe?

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Weekly Roundup: The New Year Edition

Waxing UnLyrical

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. So here is the New Year’s Edition of Weekly Roundup. Wanna Subscribe?