Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Creating content that moves the needle requires a sound strategy—a roadmap for making sure your communication efforts are efficient and effective—rooted in business and communications goals that you’ve set above. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication authority, including its reputation and reach. ? Publication reputation and consumer behavior.

Consumer 370

Consumer Publicity Media Analysis 370

Solo PR Pro

FEBRUARY 6, 2024

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR.

Data 52

Data Strategy Publicity Handbook 52

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Agility PR Solutions

DECEMBER 23, 2021

A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. The post ROI-focused branding strategies to drive measurable results in 2022 appeared first on Agility PR Solutions.

Measurement 153

Measurement Strategy Brand Branding 153

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

JUNE 24, 2020

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Measure and improve. Owned media strategies are no exception. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

Axia PR

NOVEMBER 8, 2022

You can implement search engine optimization strategies to measure your digital marketing and improve search rankings. A robust SEO strategy can help you to rank more competitively and allow you to drive more web traffic.

SEO 110

SEO Measurement Strategy Web 110

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? What are the organization’s business strategy goals? No one can navigate ongoing conversations with the public better.

Measurement 195

Measurement Report Reputation Analysis 195

The Hoyt Organization

APRIL 23, 2024

With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. In the US alone, there are over 1.8

Strategy 100

Strategy Nonprofit Social Media Leadership 100

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” This can be used to demonstrate value, and to inform communications and reputation management strategy.

Measurement 195

Measurement Data Reputation Storytelling 195

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Accreditation (APR) gives you a foundational knowledge of goals, objectives, strategies and tactics. Strategies address your overall approach to achieving your goal. Strategies address your overall approach to achieving your goal. APR solidifies use of the RPIE framework.

Publicity 177

Publicity Case Study Ethics Study 177

Stuart Bruce

MARCH 28, 2018

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR).

Measurement 109

Measurement Strategy Publicity Communications 109

5W PR

JANUARY 17, 2020

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message.

Measurement 78

Measurement Publicity Television Analytics 78

Business Wire

SEPTEMBER 14, 2021

Crypto regulations , budget and infrastructure planning , and policy measures on Big Tech companies’ practices are some of the vital roles the U.S. As such, a symbiotic government relations strategy is essential in shaping an organization’s communications and public relations efforts. government plays in our daily lives.

Government 259

Government Policies Strategy Blogging 259

Agility PR Solutions

AUGUST 3, 2023

As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. This guide will be revealing why tracking PR […] The post Tips for measuring and tracking PR campaigns—5 key metrics to watch appeared first on Agility PR Solutions.

Measurement 147

Measurement Strategy Brand Branding 147

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause. You Had Me at Highlights.

Analysis 195

Analysis Report Measurement Data 195

ImPRessions - Crenshaw Communications

MAY 28, 2020

It often comes down to the right media strategy. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. The strategy doesn’t need to tackle every possible business angle from the get-go.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Like the publication reputation, publication reach did not have a strong correlation with website traffic.

Consumer 195

Consumer Publicity Media Analysis 195

5W PR

MARCH 15, 2024

That’s where public relations helps, armed with a slick toolkit of words to construct bridges of trust amid this unrelenting storm. Share the cybersecurity measures openly and honestly and set users at ease. Draft a transparent communication strategy for data breaches or cyberattacks.

Publicity 146

Publicity Construction Data Crisis Communications 146

Business Wire

APRIL 17, 2024

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy. It begins with thoroughly analyzing your target audience, market trends, and competitors.

How To 286

How To Advertising Advertising Measurement 286

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . The best place to learn more is, of course, PRSA as well as the Institute for Public Relations. Simply begin.”

Measurement 185

Measurement Communications Analysis Data 185

The Hoyt Organization

NOVEMBER 16, 2023

Public relations is often subjective, meaning its impact is palpable but quantification difficult. This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. The 7 Barcelona Principles Of Public Relations 1.

Publicity 93

Publicity Measurement Privacy Guidelines 93

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. Here are a few helpful starting points: Storytelling is Important.

Publicity 208

Publicity How To Storytelling Construction 208

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Agility PR Solutions

JUNE 8, 2022

Companies across all industries need to apply tactical measures to set themselves apart from their competitors and win over customers. Here are a few things that can help businesses advance their public relations initiatives to generate […].

Strategy 160

Strategy Measurement Industry Company 160

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. First up: PR measurement lets communicators speak the language of the boardroom. And some campaign-measurement tools are inexpensive or even free. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 127

LinkedIn Strategy Measurement Analytics 127

5W PR

MARCH 26, 2024

Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Content marketing Complement the PR efforts with a strong content marketing strategy. Use this data to figure out what strikes a chord with the audience and continuously tweak the strategies based on these insights.

B2B 78

B2B Strategy Communications Case Study 78

PRSay

APRIL 25, 2024

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Call it a professional brand strategy if you will. Your goals should be specific, measurable, achievable, relevant and timed (SMART). First, a word about brands. Define your goals.

Strategy 78

Strategy Brand Branding Leadership 78

Stephen Waddington

APRIL 25, 2022

The reality of public relations practice doesn’t match up to its own perception. Three months into PhD research I’ve discovered that public relations is defined by a series of contradictions. My initial study of the body of knowledge in public relations reveals an immature profession. There are countless worldviews.

Publicity 189

Publicity Study Internal International 189

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. The difference between a ho-hum PR program and one that’s great comes down to your plan, and that plan rests on strategy.

Strategy 220

Strategy Measurement Advertising Advertising 220

Agility PR Solutions

JUNE 12, 2023

New research from creator marketing platform CreatorIQ reports that […] The post As new measurement strategies prove influencer ROI, more marketers are diverting digital advertising budget to creator-led marketing appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Measurement B2C 78

The Proactive Report

MARCH 14, 2017

Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Nonprofits probably have different success measures: donations, funding or other support may be their priority. PR Measurement Tips.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Agility PR Solutions

AUGUST 10, 2023

In the realm of public relations, the saying “an ounce of prevention is worth a pound of cure” rings true. Indeed, proactive PR measures can prevent reputation disasters, helping businesses not only survive but also thrive in the face of potential threats.

Reputation 78

Reputation Measurement Strategy Publicity 78

5W PR

JANUARY 17, 2024

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78