Stephen Waddington

MAY 19, 2020

The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. This means creating content, measuring campaigns and gathering insights on social media. It won’t be too long before you start noticing trends.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Increased workload with no increase in resources.”. More with less.

Communications 124

Communications Crisis Internal International 124

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. ”

Social Media 120

Social Media Facebook Print Advertising 120

Burrelles Fresh Ideas

AUGUST 8, 2023

It’s time to leverage this understanding by proactively seeking additional resources to support your content strategy. Advocate for increased resources, prioritize valuable content creation and impactful channels and actively engage in data-driven content decision-making.

Communications 52

Communications Marketing Analytics Resources 52

Waxing UnLyrical

JUNE 14, 2018

Most human resources specialists are more likely to contact a candidate that tailors their resume to a job description rather than one that appears to be submitting a generic resume. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Dedicate Time to Your Career. Write Off Job Expenses.

Print 71

Print Resources Technology Interviews 71

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. It’s apparent to me now that a better solution was necessary for all involved, only we didn’t have the resources at the time. Automate Your Process.

Report 81

Report Data SEO Analytics 81

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Measurement is always tricky and always has been. Anything is Easy if You Try Hard Enough.

Survey 74

Survey Industry Communications Corporate 74

Cision

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” Any material tax contingencies or trends or uncertainties that could affect the company’s tax obligations or effective tax rate.

Financial 120

Financial Handbook Analysis Internal 120

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. It’s apparent to me now that a better solution was necessary for all involved, only we didn’t have the resources at the time. Automate Your Process.

Report 52

Report Data SEO Analytics 52

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. What is your “share of voice” on important corporate topics or industry trends—i.e.

Report 40

Report Media Television Radio 40

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. His approach reflects an industry trend toward ‘performance-based’ pricing. “Our

Radio 100

Radio Print Television Local 100

Beyond PR

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” Any material tax contingencies or trends or uncertainties that could affect the company’s tax obligations or effective tax rate.

Report 40

Report Financial Handbook Analysis 40

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Cision

AUGUST 9, 2017

But historically, communicators have struggled to measure the business impact of their campaigns. It just means that they have had access to better tools to build, manage, and measure their campaigns. It’s clear that the lack of technology, data, and measurement has prevented earned media from living up to its full potential.

Communications 185

Communications How To Media Measurement 185

PRSay

JUNE 11, 2021

We regularly used this resource to monitor their takes on certain topics (what’s [going on] with testing, what’s the next challenge in the United States or abroad, what are experts saying about the vaccine timeline, etc.). Even today, this remains a valuable resource for us. We are confident this trend will continue for years to come.

Publicity 158

Publicity Social Media Report Fashion 158

Doctor Spin

NOVEMBER 22, 2023

This perspective views attention as a resource that needs to be allocated efficiently, especially in complex tasks requiring strategic planning and organization. This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. 1 Schweizer, K.,

eBook 52

eBook Groups Biotechnology Resources 52

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its a tricky issue, though.

Blogging 73

Blogging Twitter Facebook Measurement 73

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

5W PR

JULY 15, 2020

There’s no reason to stress about typos that were printed on 100 physical copies of materials. The media kit featured in Stripe’s newsroom offers resources, press coverage, user stories, and brand assets all in one place. . Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. PRs can use this data to capitalize on trending topics and sometimes even newsjacking.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. PRs can use this data to capitalize on trending topics and sometimes even newsjacking.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

APRIL 26, 2018

Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing. That’s hard for a major brand to measure up to. The Health Gap campaign included traditional print and outdoor advertising, earned media , organic and paid social media, influencer marketing and programmatic ads. A goal beyond sales.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. A lot of what is hot right now is going to continue to be the hot thing in marketing and PR; what is going to happen, though, is that the current hot trends are going to continue but with more focus. 13) Data says it’s fit to print.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Cision

MAY 21, 2015

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America’s leading small business marketing experts – John Jantsch. Learn their approach to strategy, operations, measurement, staffing and more. 13) Mike Stelzner. Social Media Marketing Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

OCTOBER 17, 2016

With more and more companies embracing a sustainability philosophy, there are a lot of resources available to you as you begin your quest, all developed by top communicators from around the world. Key to a corporate sustainability report is knowing what data points should be measured. Collect Data. Case in point – General Mills.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

MARCH 2, 2017

More entertaining than it is mission critical for marketers, our fave posts include: “ 14 Best Quotes about Facebook’s Master Plan From Mark Zuckerberg’s Press Tour ” and “ 5 Digital Marketing Trends that Will Die in 2017.”. Other top posts: “ Think Like a Performance Marketer: 8 Tops to Better Measure and Optimize Your Content ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Source: PR Academy annual qualification trends survey.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

I want to thank the Resource team for putting on another great CommsHero event and for inviting me back to speak this year. The New York Times printed the article in full. Practice includes research, planning, content, and measurement, in addition to media channels. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153