Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

OnePitch

OCTOBER 20, 2022

While we had pitched other outlets, the story felt like a natural fit for Fast Company: While this story – a partnership between our client, a professional sports team, a university, and other partners – was an innovation story at heart, it showcased the power of collaboration to help make this sport safer. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Waxing UnLyrical

FEBRUARY 7, 2014

Seeing as how she’s not just the @queenofmetrics, but has been with #measurePR right from the beginning, I thought it was only fitting that she mark its fourth year. Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics.

Measurement 89

Measurement Media Training Google Resources 89

Contently - Strategy

MARCH 25, 2024

Vintage aesthetics and warm color palettes are more than just retro; they embody timelessness and authenticity, offering solace in the impersonal digital era. Example: Airbnb Puts Customers at the Heart of the Story Airbnb has long been a trailblazer when it comes to human-centric marketing.

Trends 52

Trends Strategy Marketing Brand 52

NewsWhip

MARCH 31, 2021

And I think also just from the clients, right? They’re really looking for new ways to reach consumers, especially now when it comes to that fragmented consumer journey and all the things that comms people do really well, it’s not just driving buzz, but it’s really central to the way consumers decide. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

OnePitch

SEPTEMBER 8, 2022

We didn’t just answer the questions, we helped her tell a story. With nearly 43MM unique visitors per month, Eat This, Not That also provided a strong backlink to my client’s site which had just recently relaunched. What’s your best tip for measuring PR? This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Just us, not them. Klaus Schwab.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Whitepapers : The heart of content marketing, whitepapers are important for awareness building , product positioning, lead generation and customer support. You must stay competitive, relevant and timely. It’s a tall order. We’d love to help you.

Case Study 100

Case Study B2B Resources Web 100

Waxing UnLyrical

JUNE 12, 2013

Marketing, word-of-mouth, and online commentary are just a few examples. In the piece, we discussed some of the influences on customer expectations: “Just as often though, the first experience a potential customer has with your company is through exposure to your marketing. What Doesn’t Get Measured Is Still Important.

Customer Service 103

Customer Service Publicity Film Measurement 103

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. No one as a child says: “When I grow up I want to be a PR man” (unless their surname is Sawyer…my kids are just young enough to want to be just like their dad when they grew up).

Communications 104

Communications Community Measurement Study 104

PR in High Definition

JULY 24, 2017

AI can do far more than just collate the facts into good copy but can also analyse and even contextualise them. Moreover, AI can continuously analyse this data, looking for correlations and trends to offer critical marketing insights and better measurement of your metrics. And their capabilities are only getting better.

Fashion 72

Fashion Data Sports Creativity 72

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Community 40

Community Measurement Reddit Google 40

prTini

NOVEMBER 17, 2016

Because when that happens, success depends on standard marketing metrics —the number of email addresses submitted, the amount of traffic to the website, leads generated, etc. But should we big-hearted consumers trust at face value that our dollars are being spent as virtuously as we’re led to believe by a marketing campaign?

Community 28

Community Marketing Retail Measurement 28

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on.

Analytics 40

Analytics Measurement Case Study Google 40

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter.

Measurement 40

Measurement Analytics Google System 40

Waxing UnLyrical

AUGUST 30, 2011

At the former’s heart is an open and transparent algorithm that seeks to measure who is important within each social media channel. Understanding measurement is more than simply putting a name into an algorithm. Only when you have identified who these people can you source relevant measurement metrics.

Measurement 71

Measurement Social Media Tools Web 71

Reputation Us

JUNE 21, 2021

That is not just my opinion – logic, data and scientific evidence all speak to the solvability of racism. For example, we plan to pay our resource group leaders, require an application and interview process, and added more metrics and visibility of success to this necessary effort. This is why we took a clear stance against racism.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

That is not just my opinion – logic, data and scientific evidence all speak to the solvability of racism. For example, we plan to pay our resource group leaders, require an application and interview process, and added more metrics and visibility of success to this necessary effort. This is why we took a clear stance against racism.

Financial 78

Financial Education Community Employee 78

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? In fact, I would guess far less than half will. Maybe less than 10%.

Measurement 67

Measurement Twitter Tourism Social Media 67

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. It is not for the faint of heart, as my friend and content marketing wizard Carlos Abler often says. Namely, with Patterson Companies, 3M, and now, Toro.

Social Media 60

Social Media Media B2B Content Marketing 60

Flatiron Communications

JANUARY 11, 2018

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. they produce. I’m not complaining. This is a definite turn-off for journalists.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. The ‘collabs’ have already started multiplying (think Barbie with just about everyone; Tiffany and Nike; Taco Bell and Doritos or even Taylor Swift and Travis Kelce).

Writing 192

Writing Communications Marketing B2B 192

Norton's Notes

MARCH 21, 2017

How do you measure the success of your blog? I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner. I just started to share my thoughts on social media and to learn how to use blogging as a tool for my clients and to be honest it was a great way to do it.

Interviews 35

Interviews Writing Blogging Social Media 35

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Tom Pick | Webbiquity LLC. 29: Tom Pick of Webbiquity. Note: Mr.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. When it comes to PR measurement, there are too many variables involved, and you’ll never be able to account for everything. So how best to understand the impact of your efforts and measure success?

How To 109

How To System Measurement Data 109

Cision

MARCH 30, 2017

Collections is a pretty awesome new feature for a social network that appears to be second only to its parent network in usage ( according to Pew Internet at least), and that boasts engagement metrics either superior to or slightly lower than Facebook , depending on who you believe. Best Practices.

Instagram 120

Instagram How To Video Examples 120

Waxing UnLyrical

MAY 15, 2015

I arrived in this country 15 years ago with, as my husband likes to say, the clothes on my back and a song in my heart. Katie Delahaye Paine , the Queen of Metrics. I first encountered Katie back in 2003, when she graciously taught a half-day workshop on PR measurement for a San Francisco-area PR club I was involved with.

Measurement 40

Measurement Fashion Social Media Community 40

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). You have a belief in the essential goodness of human nature. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. It must recognise that carbon is the single most important metric for sustainability.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

Those outlets will have to be ready to prove metrics, outcomes and effectiveness in order to prove ROI.”. – Craig Dekshenieks | Aderant. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Waxing UnLyrical

APRIL 2, 2016

And that was just the first step in the process! There’s just one problem. So I’ve put together a guide that will help you achieve just that. Creativity, for Social PR pros, is not (just) about being able to use Photoshop. to get the good old word out. Well, times have certainly changed.

Strategy 40

Strategy Case Study Community Creativity 40

Beyond PR

AUGUST 4, 2016

It is now on your newsfeed, timeline or pin board, just to name a few places. And guess what, it’s not just your writing. If you’re a brand, consider saving your “likes” (hearts) for tweets that mention your product or service in a positive light. No longer is the writing on the wall. Make the most out of your “likes.”

Social Media 40

Social Media Pinterest Media Marketing 40