The Hoffman Agency

NOVEMBER 13, 2023

Clearly, Shanghai isn’t just a place where travelers come and go — they don’t mind if we leave an imprint. I hope that building this bridge will improve how we collaborate and work together globally, while also understanding how to be relevant, in a way that local audiences are receptive to.

Local 36

Local Agency Government Travel 36

5W PR

JULY 13, 2023

Giadzy is an e-commerce brand that offers Italian pantry products, lifestyle content, and a curated selection of travel guides and recipes. With travel restrictions and limited access to local Italian markets and restaurants, people turned to online platforms to explore and purchase food products.

Trends 78

Trends Travel Consumer Local 78

Contently - Strategy

JULY 22, 2021

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe.

Travel 58

Travel Hotels Storytelling Content Marketing 58

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand 149

Brand Branding Storytelling B2B 149

The Hoffman Agency

APRIL 3, 2019

When I travel, “things” are always at the top of my to-do list. A local brewery (I’m a huge craft beer fan). Everything I saw was built by storytellers whose words weren’t just a supporting act, but were often the star of the show. By Sarah Collins, Senior Account Executive. Monuments, art, Mother Nature’s creations, etc. –

Storytelling 52

Storytelling Fashion Travel Local 52

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

PR in High Definition

NOVEMBER 29, 2021

Travelling across the globe, all without leaving your living room. It would be remiss to think that the growing popularity of these non-Anglophone cultural phenomena has not, in part, been motivated by a global pandemic which forced us all to slow down, stop travelling, and try new things from the comfort of our own homes.

Film 62

Film Travel Television Local 62

Cision

APRIL 2, 2015

Instead of just discussing their trip, flyers can’t resist talking about their travel. Grassroots marketing can come in the form of a letter to your local news outlet, arranging volunteers for local outreach or many other things. Though these occurred offline, they’re textbook examples of triggers that lead to successful WOMM.

Airlines 120

Airlines Storytelling Local Travel 120

Deirdre Breakenridge

SEPTEMBER 19, 2016

In the case of digital nomads like me, we opt for living, working, and traveling in cities around the world rather than making our homes in one city. I started my journey as a digital nomad when I lived, worked, and traveled in Europe solo for four weeks in early 2015. She is a recognized storyteller and relationship builder.

Community 150

Community Groups Travel Local 150

Ishmael's Corner

NOVEMBER 29, 2016

The Art Of Storytelling In Business Communications And Public Relations. I traveled to China last September — Steve Wozniak ended up right behind me in line going through customs — which was my 38th trip to China. to PR in China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Travel Industry Communications 60

The Hoffman Agency

OCTOBER 4, 2023

I discovered a city of many faces – where there’s everything from skyscrapers serving Singapore slings to hawker centres bustling with locals. So, I’ve been using the Google Translates camera feature A LOT to navigate the local cuisine. It connects the dots and spreads investment across markets like Indonesia and Malaysia.

Travel 36

Travel Local Software Technology 36

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” For a daily beat reporter, our stories had to have a local tie. My hobbies outside of work include…golf, progressive causes and traveling. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

MARCH 31, 2016

I’m a big film buff; and talk about a good storyteller. My hobbies outside of work include…I’m a big fan of travel, and there are plenty of places in the world left for me to visit and drink their local beers. If I could have lunch with anyone, it would be…obviously, someone who will pick up the bill.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 94

Social Media Marketing Media Storytelling 94

Communications Conversations

DECEMBER 14, 2015

Ed Heil, Storyteller – May already have this coffee on the books for January! Alyssa Ebel, Explore Minnesota – The face of Explore MN, you’ve most likely seen Alyssa Instagrammin or Facebooking her travels around our great state. no laughing, Jeff). Would love to sit down with Bob and hear more in the months ahead.

Meeting 60

Meeting Travel Storytelling Local 60

Communications Conversations

MAY 3, 2016

While researching the communications needs for a local free health clinic, Jennifer realized that the clinic’s core challenge was the shortage of volunteer healthcare providers. While quickly becoming a leader and serving in several officer positions within the organization, she has traveled to numerous PRSSA National events over the years.

Sports 0

Sports Leadership Internal International 0

Stuart Bruce

SEPTEMBER 16, 2017

It can also cope with questions about finding local businesses and restaurants, going to the cinema and telling you about local travel information. Some of the skills I’m using so far are: Big Sky – an ultra local weather forecast “Currently it is 14 degrees with light rain for the hour…”.

Google 111

Google Corporate Local Privacy 111

Cision

DECEMBER 2, 2016

Then, during my sophomore year I landed a PR internship with a local Boston-based firm, and the rest is history. The most successful campaigns will start with a strong and actionable insight, which should be the driver for all creative ideas and storytelling opportunities.

Film 120

Film Creativity Brand Branding 120

MaccaPR

NOVEMBER 10, 2015

It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Do this by being authentic storytellers and finding the right consumers with whom to connect. Oliver Luckett giving his keynote presentation, “Wild Efficiency: The Science Behind Social.”.

Marketing 48

Marketing Social Media Video Mobile 48

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. I’ve worked on the ground in almost 30 countries and traveled to another 15 or so for fun, and it’s critical that you understand that no two countries are alike. Then find and trust local guides to help you localize the messaging and teach you how to deliver it.

Storytelling 308

Storytelling Local Airlines Technology 308

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. I dropped in from my pocket somewhere between our local Metro station and the centre of Newcastle late on Sunday evening. There’s a full write up on my blog. ??

Local 60

Local Storytelling Exercises Banking 60

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. You founded Bob Gold & Associates in 1997.

Storytelling 120

Storytelling Local Video Measurement 120

Communications Conversations

MARCH 14, 2017

Time traveling. I think PRSA has two responsibilities (locally and nationally) given the state of where we are as a nation and given the daily discussion around this administration. Something else that I believe will remain of utmost importance for us as communicators is the art of storytelling. Time with family. Time at work.

Ethics 68

Ethics Leadership Examples Fashion 68

PRSay

SEPTEMBER 7, 2023

I printed up 200 postcards at my local Kinko’s and passed them around on my travels when I kicked off a 35-city book tour. It began with postcards that asked people to summarize their thoughts, observations, memories, trumps or laments about race in one sentence that had only six words. What can attendees expect from your session?

Community 171

Community Exercises Print Writing 171

Communications Conversations

MAY 13, 2015

Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. His work in analytics while at Penn State was used as part of a presentation to the local minor league affiliate of the St.

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Mass communication is about sending one message with the intention of reaching more than one person - whether that is travelers on a road encountering a land boundary or watching television.

Ethics 52

Ethics Communications Print Television 52