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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.

Travel 78
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How to Tap Into Culture for Travel PR Strategies

5W PR

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals.

Travel 78
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. How is the show promoted?

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Discovered by Porsche: the Art of Storytelling

Presspage

By implementing this strategy, content creators and brands can achieve a balance between reaching a broad audience, nurturing a dedicated community, and consistently delivering valuable, discoverable content on the platform. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

This summer appears to mark the return of travel as we used to know it. Some of the types of travel expected to bounce back to pre-pandemic levels this summer include: Domestic Travel: Popular destinations that often include national parks, major cities, coastal areas, and other popular tourist attractions.

Travel 40
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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

Clearly, Shanghai isn’t just a place where travelers come and go — they don’t mind if we leave an imprint. Why China is an exceptional case WeChat is the best place for businesses ( including ours ) to engage with their audiences and the communities they want to reach — so naturally, it’s where the weight of our work is done.

Local 36
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Interesting Talks – London

Deirdre Breakenridge

A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. In the case of digital nomads like me, we opt for living, working, and traveling in cities around the world rather than making our homes in one city. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.

Community 150