Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 72

Meeting Automotive Engineering Journalism 72

Beyond PR

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

Bianchi Biz Blog

APRIL 17, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. What advice do you have for PR people that want to pitch you?

Engineering 77

Engineering Automotive Agriculture Media 77

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Weather may sound boring, but it’s actually a rich story idea with high local relevance. For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage. Strategize for Thanksgiving shopping stories now.

Film 180

Film Small Business Pitching Comparison 180

Bianchi Biz Blog

MAY 16, 2022

Can you tell us what types of stories, trends or issues are on your radar now? My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue.

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Can you tell us what types of stories, trends or issues are on your radar now? I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. Stick to the keep-it-simple principle.

Meeting 59

Meeting Automotive Transportation Newspapers 59

ImPRessions - Crenshaw Communications

JULY 21, 2016

A working journalist since high school with experience in broadcast, print and digital, George is a terrific reporter and not just because he sums up his personality this way — Likes: Dark chocolate, baseball. What trends are you seeing in the news business that the PR industry ought to know about? Dislikes: Pokemon Go.

Agency 120

Agency Pitching Print Storytelling 120

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? What trends do you see growing?

Communications 253

Communications Data Local Survey 253

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. Consider factors such as seasonality, industry trends, and consumer behavior to determine the best time to introduce your new product or menu item.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare.

Meeting 86

Meeting Media Chemicals Radio 86

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

MAY 12, 2015

Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. PR professionals no longer are in a position where they have to annoy journalists by sending unnecessary pitches they can’t use. What are the biggest trends in the industry today?

Data 120

Data Nonprofit Instagram Analytics 120

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. If you need local press, however, your choices are more limited. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This is what the trend in content marketing is about. Conflicting interests.

Journalism 65

Journalism Brand Branding Advertising 65

Barokas

DECEMBER 4, 2018

Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold.

Survey 60

Survey Enterprise Radio Print 60

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Million and Eyes the U.S. Are you kidding?

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print. Yet I knew it was a good story – a story with legs.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Contently - Strategy

OCTOBER 1, 2018

We believe best practices will help our work look something like this: The reality looks a lot more like this: Over and over, we find another best practice, try the latest trend, or follow the smartest guru, and we just keep hoping and praying that one of them, one time, will finally deliver as promised. That makes sense at first glance.

Marketing 111

Marketing Google Newspapers Print 111

Shift Communications

SEPTEMBER 17, 2015

One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends.

Agency 60

Agency Apparel Pitching Creativity 60

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. That kind of PR pitching reveals a shot-gun approach. Those PR people who worked in radio, TV, print – they get it. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Local law enforcement has confirmed numerous reports of sightings of this mysterious naked man have been logged in throughout the Summer months. "It''s After all, this headline got your attention.

Pitching 40

Pitching Retail Print Report 40

Bianchi Biz Blog

MAY 17, 2021

Can you tell us what types of stories, trends or issues are on your radar now? I read the fine print in what was given out at the Cummins event that introduced the X15 and then broke the story on the Atkinson Cycle that makes the Efficiency Series of this engine more efficient than earlier versions.

Meeting 65

Meeting Automotive Engineering Media 65

PR Fuel

SEPTEMBER 4, 2018

Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. Think of the last time you pitched to somebody in person. We want that spot on the local news. That post on the top trending blog. That’s not to say you shouldn’t be excited so it comes across in your writing.

Writing 45

Writing Report Education Company 45