Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. At the onset, that question seems daunting.

Measurement 195

Measurement Data Reputation Storytelling 195

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Stephen Waddington

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. It’s encouraging to see a rise in public relations practitioners helping clients understand the climate crisis. It has yet to report on progress.

Leadership 111

Leadership Publicity Energy Crisis 111

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. However, the publication reach of articles that drove website actions was 25.1%

Consumer 195

Consumer Publicity Media Analysis 195

Agility PR Solutions

NOVEMBER 22, 2021

Kindness might not be the first word that comes to mind when you think about successful leadership in Corporate America, but tough times apparently call for gentler measures. The post Kind leadership becoming a key driver of innovation—and competitive advantage for business appeared first on Agility PR Solutions.

Leadership 148

Leadership Corporate Measurement Trends 148

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. Add something meaningful to the public dialogue. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. However, caution is crucial.

Brand 323

Brand Branding eBook Advertising 323

Stephen Waddington

MAY 4, 2021

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . The best place to learn more is, of course, PRSA as well as the Institute for Public Relations. Simply begin.”

Measurement 183

Measurement Communications Analysis Data 183

Wadds Inc.

JANUARY 22, 2023

There’s a huge gap between public relations and management. It’s been an intense 12 months of developing researching skills, reading public relations and management literature. It’s been an intense 12 months of developing researching skills, reading public relations and management literature.

Publicity 122

Publicity Case Study Study Ethics 122

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Photo credit: albert chau ] The post 5 Ways Accreditation in Public Relations Can Help With PR Awards first appeared on PRsay. Strategies address your overall approach to achieving your goal.

Publicity 176

Publicity Case Study Ethics Study 176

NewsWhip

FEBRUARY 6, 2024

Building a decision-making framework for organizations on public statements An increased focus on corporate purpose and social responsibility creates tension for the corporate communication function as business drivers must be balanced with value-driven leadership. Is leadership and management aligned on the issue?

Report 78

Report Publicity Interviews Corporate 78

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Public relations folks were quite content to remain in their little corner of the organization, happily churning-out press releases and “putting out fires.”. if management was asking them to).

Measurement 150

Measurement Analysis Data Blogging 150

Wadds Inc.

SEPTEMBER 18, 2023

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders. Public relations has traditionally been focused on meeting an organisation's business objectives. Practitioners can advise on communications and business solutions to realign words and deeds.

Study 98

Study Publicity Ethics Measurement 98

Stephen Waddington

JULY 16, 2021

It is no surprise that demand for public relations roles is booming. Public sector organisations and large businesses typically already had resilience plans in place that were well tested. These are all public relations problems where organisations need support. It's a must read for personal development.

Publicity 199

Publicity Government Crisis Employee 199

NewsWhip

JUNE 14, 2023

Alerts system is helpful; especially the alerts for spiking coverage.” – Anonymous User in Public Relations and Communications Feedback is valuable in improving our product and spreading the benefits of real-time, predictive media monitoring. The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip.

Leadership 78

Leadership Software Customer Service Small Business 78

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Yet putting that mental energy into measurement pays off measurably as this study shows.

Software 121

Software B2B Company Marketing 121

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve?

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. The results were clear and measurable. The consistency and quality of the publication – that little blog – had elevated public perception. drove ~50% media coverage (and a boatload of backlinks).

B2B 106

B2B Leadership Marketing Blogging 106

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. The company’s measures are based on the pitches sent through their systems. The vendor community that serves PR has published a handful of reports over the last few months. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. What publications are bombing with our audience? Here’s a starting point for your measurement activities.

Measurement 200

Measurement Analytics Google Data 200

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR What are the PR industry trends for the new year? One example?

Trends 333

Trends Industry Government Data 333

Stern + Associates

AUGUST 25, 2023

Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. Public relations (PR) agencies can help you do this by improving your messaging strategy. Considering the following tips will help you find the public relations agency that fits your business.

Agency 62

Agency Publicity Measurement Strategy 62

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 104

Corporate Technology Study Communications 104

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 170

B2B How To Instagram Reddit 170

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. But what does this mean for public relations professionals? Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success.

Mobile 334

Mobile Advertising Advertising Trends 334

Wadds Inc.

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. It’s encouraging to see a rise in public relations practitioners helping clients understand the climate crisis. It has yet to report on progress.

Leadership 52

Leadership Publicity Energy Crisis 52

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Executive Thought Leadership. later as our roles evolve.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

JULY 17, 2017

Thought leadership. Why is it important to a public relations or marketing communications program? Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. What Is Thought Leadership?

Leadership 100

Leadership How To Measurement Technology 100