Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most?

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Executive Thought Leadership. later as our roles evolve.

Training 370

Training Media Training Reputation Crisis Communications 370

Stern + Associates

DECEMBER 1, 2022

How do some rare companies unleash the power and passion of their employees and their broader networks to achieve tremendous innovation and growth, while many organizations’ know-how is trapped in silos? Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes.

Measurement 62

Measurement Automotive Employee Financial 62

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. The company’s measures are based on the pitches sent through their systems. The vendor community that serves PR has published a handful of reports over the last few months. Is that good?

Report 106

Report Publicity Marketing Pitching 106

5W PR

JANUARY 15, 2024

Whether in the public or private sector, the impact of strategic communications is far-reaching, influencing perceptions, building relationships, and driving outcomes. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment.

Internal 96

Internal International Communications Employee 96

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The effect on employee health is still unclear, and the full business impact has only begun. Manage expectations. Stick to the facts.

Employee 374

Employee Viral Small Business Travel 374

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue.

Employee 154

Employee Crisis Reputation Creativity 154

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. In times of crisis, change, or transition, leadership is critically important. A business pause means opportunity for smaller brands.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

AUGUST 17, 2021

Read more: North American Communication Monitor 2020-2021 by the Plank Center for Leadership in Public Relations at the University of Alabama; also see this post on PR ethics based on a separate survey: Code of PR Ethics? “Ethical challenges are most common in consultancies and agencies when compared to other types of organizations.”.

Creativity 96

Creativity Study Ethics Publicity 96

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure your intranet metrics.

Employee 40

Employee Measurement Communications Internal 40

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Measurement: surveys and focus groups Measurement of the function has expanded in scope and usage.

Internal 52

Internal International Survey Measurement 52

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes?

Agency 310

Agency Measurement Meeting Reputation 310

PRSay

FEBRUARY 18, 2022

In my case, it was as a PR writer of thought leadership articles. PR activities are normally used to support other business functions, like marketing, finance, government affairs or HR, rather than generating measurable results in and of themselves. Total savings through public relations = $500,000.

Banking 170

Banking Leadership Government Financial 170

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Well, COVID-19 of course.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report. Every move is connected.

Reputation 161

Reputation Corporate Report Employee 161

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The effect on employee health is still unclear, and the full business impact has only begun. It’s a tough time for business leaders.

Employee 156

Employee Leadership Viral Small Business 156

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference.

Strategy 68

Strategy Marketing Leadership Print 68

PRSay

MAY 15, 2024

Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur. That said, the communications world today is intensely disrupted.

Crisis 125

Crisis Crisis Management Crisis Communications Journalism 125

Shift Communications

FEBRUARY 8, 2022

Take the time to educate yourself, your team and leadership about the unfolding events. A set of guardrails to ensure that are: Lead with transparency and authenticity — stepping out on subjects like means you could be measured against it (by all stakeholder groups) down the road. Breaking news happens fast. And that’s OK.

Employee 78

Employee Leadership Consumer Internal 78

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. The first notable difference in these two works is that Earnshaw is an outsider; the modern authors are practitioners in the field.

Employee 77

Employee How To Internal International 77

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success? What is the desired outcome?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 123

Communications Crisis Internal International 123

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Michelle Garrett , PR consultant, Garrett Public Relations. The lack of employee experience is a new challenge near the top of the list for the first time. It’s hard to predict.”

Survey 133

Survey Communications Measurement Internal 133

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. The evaluation is focused on organizational efforts on attracting, retaining, and developing diverse talent and practices in place to track and measure progress.

Travel 144

Travel Community Employee Government 144

Reputation Us

NOVEMBER 7, 2023

Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Implement a “need-to-know” policy, where employees, contractors, and partners only receive information relevant to their roles.

Reputation 78

Reputation Real Estate Internal International 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall has received the AMEC Don Bartholomew Award and the CIPR President’s Medal in recognition of his contribution to the business of public relations. Richard Bagnall has dedicated his career to professionalising public relations. Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022.

Measurement 98

Measurement Energy Conference Industry 98