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S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

PRSay

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Would the data support my premise that the blog strives for thought leadership?

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S&T Live Recap: From the Marines to Johns Hopkins, a Communicator’s Storytelling Journey

PRSay

16 episode of S&T Live , marking the one-year anniversary of PRSA’s monthly webinar series on LinkedIn. The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” You can watch the playback on LinkedIn. Melton was guest speaker for the Feb. Writers need ‘a healthy dose of doubt.’

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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But, I wanted to delete my entry.

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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Strong copywriting skills.

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Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

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