ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. For many, they continue to be the trinity of social media.

B2B 405

B2B Social Media Media Instagram 405

PRSay

NOVEMBER 21, 2022

The livestream interview was broadcast from ICON 2022 — the first roadshow for PRSA’s monthly series on LinkedIn. More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. 14 episode of S&T Live.

Leadership 60

Leadership Conference Retail Storytelling 60

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. Smart brands will throw some paid marketing at earned media features or reviews to boost it on social platforms like LinkedIn or Twitter. Storytelling engages, influence persuades. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative. You are ready to begin telling the company’s story loudly and proudly.

Communications 78

Communications Leadership Energy Storytelling 78

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Connect with Allan on LinkedIn , Twitter, and Instagram. Barbara Rozgonyi on LinkedIn.

Social Media 52

Social Media Corporate Communications Media 52

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Interview: craft a compelling and true-to-life storytelling narrative. Optimizing LinkedIn Personal Branding & Company Profiles. Visual Storytelling.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Give our services a try.

Survey 94

Survey Industry Leadership Study 94

Deirdre Breakenridge

MARCH 5, 2019

How important is multimedia storytelling (video, design and photography)? Martin is a LinkedIn Learning and Lynda.com author, one of the hosts of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and past-president of CPRS Toronto. News releases and their place in 2019. Where does coding and predictive analytics fit in?

Communications 208

Communications Analytics Social Media Media Training 208

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 172

Enterprise Tools Technology Privacy 172

Sword and the Script

SEPTEMBER 19, 2022

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Twitter and LinkedIn will come up again later in this post. Other interesting statistics: Social media is material.

Survey 81

Survey Corporate Communications Financial 81

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Barbara Rozgonyi on LinkedIn. What We Talked About on Growing Social New. New additions to the new rules of marketing and PR. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

JUNE 25, 2015

Upload the article to your LinkedIn page. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Report back to leadership. Update your profiles and bio. Are you the one quoted?

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Ishmael's Corner

FEBRUARY 16, 2015

I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social media.

B2B 60

B2B Social Media Company Media 60

Deirdre Breakenridge

APRIL 10, 2017

Sure, most PR pros have thousands of LinkedIn connections. Five years ago, no one expected their PR firm to have video storytelling capabilities. You can find her on Twitter and LinkedIn. You’ll need to be prepared to spend a considerable amount of time getting the word out about your firm and its capabilities.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

APRIL 6, 2016

There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. Others refer to this as employee advocacy, and it can come in many forms to include thought leadership, customer support, social selling, etc. Paid media. Rapid Fire Round.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Communications Conversations

DECEMBER 5, 2019

These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. But one thing that ties into so many of my upcoming projects is storytelling. I found that at Room & Board. Oh, wow – this is tough!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

The Hoyt Organization

FEBRUARY 12, 2024

When people hear the word ‘LinkedIn,’ they think of a professional networking platform. However, LinkedIn offers more than job postings and professional connections. LinkedIn has 1 billion members in over 200 countries and territories worldwide. The answer is data-driven storytelling.

LinkedIn 59

LinkedIn Publicity SEO Storytelling 59

Ishmael's Corner

JUNE 2, 2015

If an agency can’t implement thought leadership for itself, it doesn’t bode well for its clients. LinkedIn Profiles : It’s common to look at the LinkedIn profiles of the proposed account team members for their experience. . The word “storyteller” now dominates the communications vernacular.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Cision

JUNE 9, 2016

WE was the sixth venture I set up after four “intrapreneurial” leadership roles with Text100, another communications consulting firm. Ace has a proprietary process that draws from the principles of industry best standard brand consulting, change management and neuroscience based leadership coaching.

Training 0

Training Leadership Brand Branding 0

Waxing UnLyrical

DECEMBER 14, 2015

Thought Leadership: Wise Thoughts from Wide Experience. Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.”

Storytelling 0

Storytelling Video Leadership Writing 0

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 87

Employee Internal International Training 87

Prohibition

FEBRUARY 10, 2020

Embrace the power of storytelling in your video content. Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. Be sure these elements are consistent with your brand message and your overall positioning.

Video 62

Video YouTube Social Media Storytelling 62

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Beyond PR

MARCH 22, 2017

Earned media opportunities and media coverage rely heavily on brands’ storytelling integrity. That’s valuable thought leadership. Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn. PR Newswire provides a trusted to share your brand’s story with new audiences.

Brand 70

Brand Branding Guidelines Financial 70

Waxing UnLyrical

JULY 18, 2019

When it comes to influencers, building the right relationship means finding someone who will have the best benefit for your brand, who has the thought leadership and dedicated followers that can build trust and amplify your message. Connect with Lauren on LinkedIn or Twitter. Influencer approach. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PR in High Definition

JUNE 27, 2017

Or a customer could be hesitant and needs gentle nudges through thought leadership content to be further convinced and move further down the sales funnel. The long-term solution to digital reputation challenges will include both places where you can control your content (Twitter, LinkedIn, SlideShare, etc.)

Google 48

Google Leadership Social Media Reputation 48

PRSay

MARCH 4, 2024

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. 29 for Strategies & Tactics Live , PRSA’s series on LinkedIn. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling.

Communications 94

Communications Storytelling Community Writing 94

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Students are recognized for their exemplary leadership, service and academic excellence. You can find his LinkedIn here: https://www.linkedin.com/in/tgreesejr.

Sports 0

Sports Leadership Internal International 0

Karen Freberg

JUNE 24, 2019

Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. I had the chance to talk directly with the Facebook and Pinterest leadership teams about what I was doing in and out of my classes.

Education 64

Education Creativity Pinterest Facebook 64

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Experiential storytelling. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Stop by his session and say hello! (He

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Be a storyteller and try to create intimacy with the reader. Who is your audience?

How To 40

How To Guidelines Pitching Writing 40

Karen Freberg

JUNE 14, 2018

For example, one post from Thea on LinkedIn sparked a TON of discussion both in my sports and social media professors groups. Yes, sometimes leadership expects you to create miracles and pull rabbits out of your magic hat. This is a topic that needs to be discussed more in the field, and I think people are recognizing this.

Social Media 43

Social Media Media Community Sports 43

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

Writing 190

Writing Communications Marketing B2B 190

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about a flood of LinkedIn comments? Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Publicity 255

Publicity Storytelling Automotive Software 255