PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. But how do you know what stories will engage your audience?

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Data How To Storytelling Analytics 145

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

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Ishmael's Corner

JUNE 12, 2019

The Art Of Storytelling In Business Communications And Public Relations. Hong Kong continues to serve as an important media hub for Asia. The post Tech Journalists in Hong Kong Share Insights with PR in Mind appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Storytelling Technology Report Communications 104

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Remember, stories are powerful.

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Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a vertical, technology companies invest 9.7% 10) Growing challenges of media relations.

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Survey Marketing B2B Content Marketing 104

Ishmael's Corner

APRIL 21, 2015

There’s no question that this move lessens dependence on third-party media. With that said, the value of media relations doesn’t disappear. In today’s environment where information gets flung about with the care of a ditch digger, one could make an argument that media coverage is more valuable than ever to a brand today.

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Company Media Storytelling Interviews 60

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

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Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

NOVEMBER 1, 2021

Automakers and their partners in the aftermarket are improving on battery technology seemingly every day and range anxiety for most EV drivers isn’t nearly what it used to be. Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal.

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Meeting Automotive Media Newspapers 75

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. ” But for most public relations professionals, the word is distinctly negative. When it comes to the media relations piece of communications, having the right journalist contacts is useful. PR is all about spin. PR is about who you know.

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Product Launch Pitching Storytelling Journalism 120

Critical Mention

JUNE 24, 2018

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this. We work through issues and crises that have the potential to be bigger through advancements in technology.

Storytelling 106

Storytelling Technology Course Privacy 106

ImPRessions - Crenshaw Communications

MARCH 5, 2019

Beyond politics, however, such agreements can be useful for business and technology PR and storytelling. Do not go overboard when engaging media off the record. The New York Times posted a primer on the term after President Trump famously spoke about an off-the-record meeting he had with publisher A.G. Consider the nuance here.

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Guidelines Crisis Management Report Meeting 136

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

The Content Marketing Institute predicts that, with the right technology finally in place, promotional and even journalistic content is poised for automation. We’ve already heard about pilot efforts in this area in journalism; earlier this year Associated Press used “ robot journalists ” to write earnings stories.

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Trends Mobile Video Film 120

Communications Conversations

JUNE 28, 2018

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!) You got your degree in journalism, like many in our field.

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Sports Travel Television Agency 113

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

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Healthcare How To Pitching Product Launch 52

Ishmael's Corner

JULY 29, 2015

The Art Of Storytelling In Business Communications And Public Relations. It gave folks the opportunity to hear from two of Business Insider’s tech reporters, Jillian D’Onfro and Matt Weinberger as well as Technology Section Editor and San Francisco Bureau Chief Matt Rosoff. Techniques For Effective Business Communications.

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Storytelling Technology Report Communications 60

Beyond PR

MAY 17, 2018

Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

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Ishmael's Corner

SEPTEMBER 1, 2015

The Art Of Storytelling In Business Communications And Public Relations. This is a media property that regularly generates over 200 billion video views per month and over 50 million unique monthly visitors. Thanks to BuzzFeed, the listicle has become de rigueur for those charged with owned media and social channels.

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Storytelling Course Video Communications 60

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Tressa Robbins , Customer Onboarding VP / Content & Social Media Manager, Burrelles 37.

Writing 192

Writing Communications Marketing B2B 192

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis.

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Social Media Marketing Pinterest Media 120

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 I’m different.

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