Bianchi Biz Blog

FEBRUARY 12, 2024

I’m a Senior Reporter at InsideEVs. How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. Finish this sentence: If I am not reporting, I am … riding one of my many bikes.

Meeting 86

Meeting Report Transportation Automotive 86

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Cision

APRIL 8, 2020

Martin new at The Journal, and more. Morgan Frey joins S&P, Andres R.

Journalism 120

Journalism Report Marketing Media 120

Stephen Waddington

JANUARY 12, 2022

The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. It covers business models, audience strategies, journalism practice, regulation, and future technologies. It’s a must read for anyone working in the media. 2022 is set to be a year of consolidation for the news industry.

Report 122

Report Media Journalism Privacy 122

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 192

Communications Sports Journalism Fashion 192

Cision

DECEMBER 5, 2015

But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach. Let’s start with the basics: brand journalism is not journalism.

Journalism 120

Journalism Brand Branding Content Marketing 120

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. We highly recommend reviewing the report in its entirety.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. Travel media reported on hotels decorated in the style of Barbie.

Film 129

Film Marketing Sports Hotels 129

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. What are some of the biggest challenges facing governmental reporting today?

Journalism 0

Journalism Policies Strategy Survey 0

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity. It was even heated! Repeated emails!

Meeting 97

Meeting Energy Local Media 97

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. While based on the US experience, the piece has relevance for the Australian PR practitioner.

Journalism 69

Journalism Reddit Newspapers Government 69

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters.

Media 310

Media Retail B2B Journalism 310

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. Needless to say, the future of PR looks very bright.

Study 216

Study Marketing Journalism Advertising 216

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. That means we send it out to all relevant reporters and producers.

Journalism 344

Journalism Internal International Pitching 344

Sword and the Script

MARCH 30, 2021

However, if PR is part of your communications or marketing strategy , then those businesses are missing an opportunity to tap social media for better exposure. More than a proactive partner: an extension of your marketing and PR team. Reporters look to Twitter for news. More reporters want to spend more time on Twitter.

Social Media 109

Social Media Report Survey Media 109

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. Before that, I was a reporter for the Detroit Free Press. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now! I love stories on business trends.

Report 84

Report Meeting Automotive Media 84

Reputation Us

MARCH 20, 2024

Related to the value to your good reputation, Influencer Marketing Hub’s State of Influencer Marketing 2023: Benchmark Report found 90 percent of marketers believe that influencer marketing is effective, and 72 percent agree that influencer marketing provides higher quality customers.

Reputation 78

Reputation Journalism Financial Corporate 78

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

ImPRessions - Crenshaw Communications

JULY 11, 2018

What happens after the reporter says yes? If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. Nail it down, fast. Always overprepare.

Report 136

Report Interviews Pitching Construction 136

Bianchi Biz Blog

NOVEMBER 16, 2020

My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. How long have you been in journalism and how did you get started? Finish this sentence: If I am not reporting, I am … watching the news and spending time with family at home.

Automotive 92

Automotive Meeting Report Media 92

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. How long have you been in journalism and how did you get started? Finish this sentence: If I am not reporting, I am … hiking, backpacking, climbing, skiing or reading.

Transportation 91

Transportation Meeting Report Media 91

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. I’m also interested in the local real estate market.

Real Estate 223

Real Estate Local Pitching Media 223

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

ImPRessions - Crenshaw Communications

JULY 28, 2023

The sales tech market is incredibly hot. Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. There is a Search Engine Journal but no Sales Tech Journal. Think about it. Probably not.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. ” GE has been producing GE Reports for quite a while now. .” ” GE has been producing GE Reports for quite a while now. But you what?

Journalism 140

Journalism Company Brand Branding 140

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. When it comes to freelance content marketing , however, the parameters are often less clear. This type of work is not journalism, strictly speaking. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

PRSay

MARCH 6, 2023

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. Jay Baer, founder of the digital marketing firm Convince & Convert , advises organizations to stay silent during tragedies.

Social Media 165

Social Media Publicity Media Journalism 165

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. billion mark in July 2019, as reported by WeAreSocial. Is it marketing? Today, SJSU teaches social media in the Business, Communications and Journalism majors.

Social Media 104

Social Media Marketing Media Analysis 104

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 20, 2023

Yet year after year and study after study show reporters and journalists are active and engaged on Twitter. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. Are you trying to build relationships with reporters?

Twitter 128

Twitter Survey Journalism Social Media 128

Bianchi Biz Blog

OCTOBER 19, 2020

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. Electric battery technology, vehicle light weighting, laboratory plastics innovations and processors’ shift to the medical market due to COVID-19. It’s always great to get a birds-eye view of the dots you’ve been connecting in your reporting.

Automotive 68

Automotive Report Meeting Insurance 68

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR Reporting. Reporting on established metrics isn’t enough today. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. Read more: PR ought to be in the B2B marketing mix because that’s where tech buyers look first 5.

B2B 106

B2B Survey Pitching Software 106