Agility PR Solutions

JANUARY 26, 2022

Where is influence marketing heading in 2022? The firm’s third annual State of Influencer Marketing 2022 report analyzes Instagram influencers’ accounts […]. The firm’s third annual State of Influencer Marketing 2022 report analyzes Instagram influencers’ accounts […].

Instagram 162

Instagram Trends Report Marketing 162

Onclusive

JUNE 28, 2017

Monstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast.

Report 265

Report Marketing Education 265

Agility PR Solutions

MARCH 16, 2022

One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends from specialized marketing and creative recruitment agency 24 Seven.

Creativity 146

Creativity Trends Report Industry 146

Lauri Pehar Borsh

MARCH 4, 2024

The Annual B2B Thought Leadership Impact Report, Edelman and LinkedIn’s latest collaboration, reveals insights into B2B marketing. The study examines the impact of thought leadership on B2B decision-makers and C-suite executives, providing valuable guidance for organizations operating in this field.

B2B 78

B2B Leadership Report Digital PR 78

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Too many investors and founders recommend avoiding marketing during the early stages.

B2B 155

B2B Study Marketing Education 155

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Below are three key things to consider as you craft your monthly, quarterly, and campaign reports for various target audiences.

Measurement 195

Measurement Report Reputation Analysis 195

The Resolution Blog

DECEMBER 14, 2021

End-of-year reports make December one of the busiest months of the year for PR teams. Budget-holders are also under pressure to review marketing and make decisions on activity for the year ahead. The post Could the publisher metrics in your end-of-year report put your 2022 PR budget in danger?

Report 296

Report Marketing Blogging 296

Agility PR Solutions

NOVEMBER 28, 2022

A new survey of global app marketing professionals from mobile growth acceleration platform Liftoff offers a detailed look at what it’s like to run mobile marketing campaigns for an app right now—and what marketers see as the key trends ahead in 2023.

Privacy 78

Privacy Report Mobile Marketing 78

Agility PR Solutions

JANUARY 9, 2022

New research from disruptive growth marketing agency 3Q Digital provides an in-depth analysis of the state of social commerce across the country, and contains key insights on the beliefs and motivations behind its integration into brands’ overall marketing strategies.

Industry 141

Industry Report Marketing Analysis 141

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. After that, we’ll break down the five ways trend tracking helps PR and marketing pros, as the title suggests. These capabilities work in harmony to make your PR and marketing campaigns even more successful.

Trends 195

Trends Marketing Analysis Leadership 195

Agility PR Solutions

FEBRUARY 6, 2023

As business leaders and marketers prepare for a year that’s sure to bring new challenges—but also opportunities—new research from Deloitte guides them through uncertainties that they may face in 2023, along with strategic approaches that may help propel their businesses forward.

Trends 78

Trends Report Marketing Financial 78

Agility PR Solutions

OCTOBER 18, 2022

New research from the CMO Council, with brand management portal BrandMuscle, reveals that a third of national marketers say 40 percent or more of their company’s revenue comes from local business partners. The post New CMO Council report: National marketers lack vision into local demand appeared first on Agility PR Solutions.

Local 78

Local Report Marketing Brand 78

Agility PR Solutions

FEBRUARY 5, 2023

New research from direct mail automation firm Lob examines how enterprise marketers use direct mail to drive growth, how they measure the impact, how marketing budgets are changing, and what the future holds for direct mail—finding that 74 percent of marketers surveyed believe direct mail delivers the best ROI, response rate, and conversion rate when (..)

Report 86

Report Enterprise Marketing Survey 86

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

JUNE 28, 2017

Monstrous file sizes, misguided statistics , focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast. If how success is determined isn’t clear from the outset of a campaign, no amount of reporting is going to matter. Less is more.

Report 150

Report Marketing Guidelines Internal 150

Agility PR Solutions

APRIL 23, 2023

It can be hard to keep track of shifts in the ever-evolving field of influencer marketing, which creates ongoing challenges for communicators who want to maximize the impact of their campaigns (and manage their budgets accordingly).

Trends 78

Trends Industry Report Marketing 78

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

AUGUST 17, 2021

“When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Economics report. To learn more about supporting press freedom, you may consider Committee to Protect Journalists or Reporters Without Borders among other organizations.

Marketing 370

Marketing Newspapers Government Financial 370

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Software 101

Software B2B Company Marketing 101

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. It seems reporters are more frequently being asked to cover general assignments rather than the specialized beats we saw pre-COVID.

Report 99

Report Automotive Media Local 99

Agility PR Solutions

DECEMBER 19, 2022

With budget cuts, data analysis challenges, and increased consumer skepticism plaguing marketing leaders throughout a tough 2022, CMOs continue to face mounting scrutiny over their operations. The post 2023’s CMO: Report shows AI, social toxicity, and data privacy forge the future of marketing appeared first on Agility PR Solutions.

Privacy 86

Privacy Data Report Marketing 86

Ronn Torossian

SEPTEMBER 29, 2021

The fintech industry has been increasing in popularity, and according to recent reports, there are over 5000 startups in the field in the US alone, with the figures continuing to grow. Additionally, according to reports, this industry has managed to generate billions of dollars.

Strategy 195

Strategy Marketing Report Industry 195

Stephen Waddington

MAY 26, 2021

report explores what’s driven this burst of entrepreneurial activity. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency.

Agency 161

Agency Report Print Healthcare 161

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Agility PR Solutions

APRIL 3, 2024

In the healthcare industry, this chaos can be extra impactful with […] The post State of healthcare data: Businesses report an average 124% ROI on all data investments appeared first on Agility PR Solutions.

Healthcare 94

Healthcare Data Report Industry 94

Prowly

MAY 17, 2022

Simple question: how is earned media value calculated for a PR report? Tracking media relations and its marketing value has to be done to justify PR costs as […]. The post PR Reporting: How to Measure Media Coverage appeared first on Prowly Magazine. The thing is, it’s not easy at all.

Measurement 104

Measurement Report How To Media 104

Wadds Inc.

NOVEMBER 11, 2023

The market needs to settle down before serious investments can be made in workflow. Here, large language models are trained on spreadsheets, reports or research papers and instructed to create summaries and review data from different perspectives. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. You can watch a recording of the live panel here , and download the full report. Photo credit: incomible.

Report 182

Report Media Pitching Trends 182

Agility PR Solutions

DECEMBER 22, 2022

A new survey report from enterprise software firm Rocket Software explores the urgency and top priorities when […]. The post Data security: New report reveals insights on managing critical data appeared first on Agility PR Solutions.

Data 156

Data Report Enterprise Software 156

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. That may change the way you think about Nextdoor from a social media marketing perspective. Makes sense, right?

Social Media 218

Social Media Report Pinterest Reddit 218

Bianchi Biz Blog

FEBRUARY 12, 2024

I’m a Senior Reporter at InsideEVs. Finish this sentence: If I am not reporting, I am … riding one of my many bikes. Before that, I covered the auto industry for Business Insider. Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you?

Meeting 84

Meeting Report Transportation Automotive 84

Sword and the Script

NOVEMBER 21, 2023

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand. The purpose? The survey had three findings that stood out to me: 1. It’s a perception.

Financial 143

Financial Marketing Survey B2B 143

Ronn Torossian

NOVEMBER 27, 2020

One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t.

Video 195

Video Marketing Consumer Report 195

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 160

B2B Leadership Marketing Software 160

Agility PR Solutions

SEPTEMBER 25, 2023

But new research from digital infrastructure advisory platform UPSTACK takes a stab at what next year could hold in store with its inaugural Technology Trends Report, based on input from more […] The post 2024 technology trends: New report identifies key focus areas for businesses appeared first on Agility PR Solutions.

Technology 110

Technology Trends Report Marketing 110

Stephen Waddington

JUNE 3, 2021

Here’s a report from the May event and what’s coming up in June. Its goal is to provide a platform for original contributors to cover a diverse range of topics related to marketing, media and public relations. The conference format emerged from the House of Marketing, Media and PR community during the first UK lockdown.

Report 203

Report Energy Print Measurement 203