Bianchi Biz Blog

MARCH 7, 2022

Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). How long have you been in journalism and how did you get started? I think this article is one we’ll reference back to for quite some time.

Meeting 82

Meeting Automotive Media Transportation 82

PRSay

MAY 23, 2018

Similar to trade journals, podcasts cover an array of niche subjects. Some podcast audiences are even larger than local broadcast markets. An added bonus for the SEO team: Most blogs allow guests and contributors to include backlinks throughout their content. Embrace the niche appeal of podcasts. Blogs are easy to share.

Media Relations 135

Media Relations Publicity Media Blogging 135

Journalistics

NOVEMBER 20, 2014

Bonus points if you can code a little and know what SEO is. She told me I should consider being a mechanic – perhaps taking an apprenticeship at a local garage. The same can be said for solid graphic design skills. If you can create sharp graphics on the fly or cut up a video into a 6-second masterpiece, that’s some cool stuff.

Journalism 52

Journalism Sports Writing Meeting 52

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Since you can typically add a link within the content, guest blogging has become a common link building strategy for SEOs. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Further, all information is distributed in full text, ensuring full disclosure of all the information an issuer wishes to convey.

Financial 164

Financial Video Consumer Data 164

Solo PR Pro

MAY 8, 2018

Journalism. Search Engine Optimization (SEO). Some have local practices and others are international. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Investor relations. Market research. Media buying. Media relations. Non-profit management. Product management. Promotions. Public affairs.

Public Affairs 40

Public Affairs Internal International Community 40

Mora Communications

OCTOBER 13, 2017

When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. Public relations offer something that traditional advertising can never deliver, credibility.

Advertising 40

Advertising Advertising Television Viral 40

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. If so, how are they engaging with brands across the web, is it via online communities, local groups, podcasts? But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves. PR, marketing, sales and journalism.

Media Relations 69

Media Relations Media Insurance Insurance 69

Waxing UnLyrical

OCTOBER 10, 2016

But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand. I’ve known Mercy so long now, I don’t even remember how we met.

Measurement 40

Measurement Energy Retail Creativity 40

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Possibly this has been used before. I used it three times in Public Relations 2011.

Construction 40

Construction Internal International SEO 40

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. David Berkowitz , Founder, Serial Marketers. Alessandro Cederle , Business Development, Europe, TVEyes.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. Gaining Organic SEO Traffic. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Or the Longview Journal in the case of this particular announcement. Some of these syndications, or “pick-ups” are better than others. Image credit: Pixabay.

Software 126

Software Case Study Advertising Advertising 126

Katie Paine's Measurement Blog

MAY 25, 2023

If you need local press, however, your choices are more limited. And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription. 8 I need to know what local dailies and other traditional print media outlets are saying about us. 24 I need to find the best terms to optimize for SEO.

Measurement 52

Measurement Communications Survey System 52

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. In the UK, the recent launch of the Facebook News service is the first outside the US, a demonstration that the platform is prepared to doing deals with some local publishers.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. ” What’s happening in public relations is happening right now in independent journalism.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

AUGUST 26, 2015

CEO of Likeable Local. Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Guy Kawasaki (@GuyKawasaki) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Victorious PR

FEBRUARY 22, 2023

Victorious told us what they would do for us and delivered exactly as promised” Christian Santiago here has been featured all over the place and has increased the traffic to his website by 93% without any changes to the website’s SEO. and Wall Street Journal just BEGGING us for a quote from a small business owner just like you!

Publicity 52

Publicity Video Pitching Google 52

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. For me, as a local government employee, there are clear political boundaries. You own a business and want to increase sales. But need reassurance that it’ll pay off.

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. 7 Local Search Marketing Tips for Dominating Your Region. 10 Best Free SEO Tools You Should Be Using. One of the most tried and true press release formats is the list.

Writing 40

Writing Resources Web Newspapers 40

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. This app offers a breakthrough in local news delivery.

Journalism 120

Journalism Local Data Mobile 120

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

Construction 62

Construction How To Media Google 62

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. The Blogging Gutenberg . I view these interrelated legs to the same 3-legged stool.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Presspage

SEPTEMBER 18, 2017

The Wall Street Journal reports on incidents of users taking the unusual step of sharing their full names and addresses across public channels like Facebook and Twitter. Post-crisis : the importance of SEO in the aftermath of a crisis. Yet, according to CNN , hundreds of stranded Texans sought help by posting on Facebook and Twitter.

Social Media 122

Social Media Communications Crisis Media 122