Bianchi Biz Blog

AUGUST 31, 2023

Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology. Heavy Duty Trucking’s editorial team brings you expert insights and interviews industry professionals to discuss the latest news, trends and technology.

Transportation 90

Transportation Automotive Mobile Interviews 90

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service. How did you get involved with this product/service?

Digital PR 246

Digital PR Reputation Employee Energy 246

Mark My Words

MARCH 3, 2021

The Express MEGHAN MARKLE and Prince Harry’s Oprah interview won’t “be as big” as Princess Diana’s Panorama interview or Prince Andrew’s Newsnight interrogation, but “many millions” will be made by TV companies on both sides of the Atlantic, says broadcaster Andrew Neil.

Interviews 60

Interviews Writing Advertising Advertising 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 106

Interviews Publicity Technology Social Media 106

Cision

JUNE 7, 2017

In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” After several email and phone interviews, I was selected to go to Chicago, appear on the show and compete on Steve Harvey’s Top Inventor segment. www.PRforAnyone.com.

Google 319

Google Reputation How To Television 319

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The post Interview with Ann Handley appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Remote PR Jobs

SEPTEMBER 25, 2023

Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers. Contributed articles run online; the print edition is almost exclusively written by staff or professional journalists who contribute regularly to the magazine.

Company 100

Company How To Leadership Pitching 100

Remote PR Jobs

SEPTEMBER 25, 2023

If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire. The fact that a journalist has agreed to check out a product you have, visit your booth at a trade show, or conduct an interview, means they already have you in mind.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media. For example, to sample a new IoT security device or other tech product, we often send the item directly to the media to test.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. Give us solid, meat-and-taters info about your product or service. Offer us an interview with someone with technical expertise.

Meeting 83

Meeting Media Travel Interviews 83

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. Maybe their product doesn’t actually exist yet. Freelancers are your best friend. And that’s it.

Print 100

Print Media Pitching Writing 100

PRSay

NOVEMBER 14, 2022

She asked her publicist not to tell anyone where she was and had him turn down interviews, photo shoots and calls until she got better. Another magazine wondered if there would be any prospect for her since she was a deaf actor. I started my own production company, and I pitched others my ideas.”.

Film 194

Film Local Education Interviews 194

Bianchi Biz Blog

DECEMBER 6, 2021

And many of these reporters have shared insights and tips for more productive relationships and story pitches. magazine, IndustryWeek, WJBK-TV Fox 2, FenderBender, Gear Technology and Autoblog. If you have a suggestion for a future Meet the Media profile, please comment below or email us at bianchipr@bianchipr.com.

Meeting 84

Meeting Automotive Media Transportation 84

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 90

Mobile Transportation Automotive Policies 90

Landis PR

MAY 3, 2021

Rick interviews POST’s Irina Kagan. Rick interviews Anthony Castanos from Save the Redwoods League, and Nadia Hamey, forester and property manager at San Vicente Redwoods. Rick Bacigalupi is an Emmy Award-winning producer and veteran of over 30 years in San Francisco Bay Area TV and video production.

Meeting 98

Meeting Agriculture Media Television 98

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. But who knows?

Meeting 93

Meeting Transportation Media Journalism 93

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

AUGUST 14, 2018

To overcome our scepticism we created a bold campaign of our own to launch the product. But we knew it wouldn’t be enough - we needed some solid arguments to prove that besides being cool we had a product that can help modernise PR workflow. It’s how Prowly Magazine was born - our educational community.

Tools 112

Tools Education Film Local 112

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

A story’s initial appearance should be just the beginning of a productive placement life cycle. The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Maximize media placements with a few simple steps.

Interviews 136

Interviews Pitching Infographics Print 136

Presspage

AUGUST 24, 2023

Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences? Brands are not just there to sell products, they are supposed to show what they stand for.

Storytelling 78

Storytelling Data YouTube Strategy 78

MaccaPR

FEBRUARY 2, 2017

Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. But it’s a new kind of print – from Red Bull’s thrilling two million-circulation Red Bulletin Magazine to limited edition magazines like London-based LAW. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Bianchi Biz Blog

JUNE 19, 2023

I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. Not only learn our editorial calendar, but more importantly our PRODUCTION calendar.

Transportation 95

Transportation Meeting Media Newspapers 95

Mindful Marketing

AUGUST 27, 2022

As many governments have experienced, Japan is dealing with decreased tax revenue, partly because of an aging population and shrinking tax base but also because consumption of one of its most highly taxed products, alcohol, has been declining. But does this moral leeway also mean that alcohol producers can advertise their products?

Advertising 82

Advertising Advertising Government Consumer 82

Prohibition

MAY 7, 2021

Retail giant Waitrose has decided to ban any magazines that feature a free plastic toy across their stores. Waitrose is now banning any magazines that come with a plastic toy. Rewind back to 2020 when Aldi was accused by BrewDog of creating a rip-off of one of its IPA products. ALDI & BrewDog kiss and make up. partnership.

Retail 62

Retail Interviews B2C Travel 62

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

MAY 22, 2017

In turn, paid media can amplify the implied third-party endorsement that PR achieves in the form of content like product reviews, influencer posts, and feature articles. This is why earned media – the stories and interviews produced by PR – will always be relevant. Some products are complicated. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

PRSay

FEBRUARY 20, 2020

Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An An embargo can be very helpful if I get the release early and have the opportunity to do interviews well in advance of the embargo date,” he said. Connect with Lisa on Twitter: @LisaArledge.

Radio 198

Radio Tools Journalism Interviews 198

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 79

Engineering Automotive Agriculture Media 79

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

Konnect Agency

NOVEMBER 26, 2019

In addition to tracking the news cycle, staying on top of trends, finding new ways to tell the brand story; incorporating outside partners is one of the most successful tools for expanding the reach of your product, or brand. How can we tap those outlets that may seem to be a “stretch” for the product, or brand?

How To 80

How To Print Agency Social Media 80

PRSay

AUGUST 20, 2019

Not every brand can have the same type of recognition as Taylor Swift, but embracing consistent brand strategy can help your team link together disparate products under one consistent identity. She’s gone from wholesome country girl to rebellious 20-something and her channels have reflected and embraced these changes.

Social Media 157

Social Media Strategy Video Instagram 157

Bianchi Biz Blog

FEBRUARY 21, 2022

I’m the executive editor of FleetOwner magazine and FleetOwner.com. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. What elements or characteristics do you look for in a story?

Meeting 97

Meeting Transportation Media Sports 97

PR Fuel

SEPTEMBER 16, 2020

It might be a TV commercial, a billboard, or a sponsored article in a business magazine. Examples of earned media include newspapers, TV news, magazines, and digital publications. You earn it with your company’s activities, product launches, events, and updates. There are three types of media: Paid Media. Social Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Bianchi Biz Blog

JANUARY 24, 2022

In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR.

Meeting 80

Meeting Automotive Media Technology 80

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 83

Meeting Automotive Media Transportation 83

PR Insiders

MAY 7, 2021

Its aim is not to immediately create leads that will help you sell your service or product. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. PR is about building your brand and your authority over time.

Data 78

Data Newspapers Analytics Measurement 78